diff --git a/DuckDuckGo/NavigationBar/View/MoreOptionsMenu.swift b/DuckDuckGo/NavigationBar/View/MoreOptionsMenu.swift
index 26fc57d85b..85798ce8aa 100644
--- a/DuckDuckGo/NavigationBar/View/MoreOptionsMenu.swift
+++ b/DuckDuckGo/NavigationBar/View/MoreOptionsMenu.swift
@@ -251,7 +251,6 @@ final class MoreOptionsMenu: NSMenu {
 
 #if SUBSCRIPTION
     @objc func openSubscriptionPurchasePage(_ sender: NSMenuItem) {
-        Pixel.fire(.privacyProOfferScreenImpression)
         actionDelegate?.optionsButtonMenuRequestedSubscriptionPurchasePage(self)
     }
 
diff --git a/DuckDuckGo/Tab/UserScripts/SubscriptionPagesUserScript.swift b/DuckDuckGo/Tab/UserScripts/SubscriptionPagesUserScript.swift
index f270783d8d..b7a4e3afc4 100644
--- a/DuckDuckGo/Tab/UserScripts/SubscriptionPagesUserScript.swift
+++ b/DuckDuckGo/Tab/UserScripts/SubscriptionPagesUserScript.swift
@@ -398,10 +398,6 @@ final class SubscriptionPagesUseSubscriptionFeature: Subfeature {
         if isBackendError {
             DailyPixel.fire(pixel: .privacyProPurchaseFailureBackendError, frequency: .dailyAndCount)
         }
-
-        if subscriptionActivationError != .hasActiveSubscription && subscriptionActivationError != .cancelledByUser {
-            DailyPixel.fire(pixel: .privacyProPurchaseFailure, frequency: .dailyAndCount)
-        }
     }
 
     func activateSubscription(params: Any, original: WKScriptMessage) async throws -> Encodable? {
@@ -577,6 +573,7 @@ extension MainWindowController {
 
     @MainActor
     func showSomethingWentWrongAlert() {
+        DailyPixel.fire(pixel: .privacyProPurchaseFailure, frequency: .dailyAndCount)
         guard let window else { return }
 
         window.show(.somethingWentWrongAlert())
diff --git a/DuckDuckGo/Windows/View/WindowControllersManager.swift b/DuckDuckGo/Windows/View/WindowControllersManager.swift
index 92a871a208..d6faab0dee 100644
--- a/DuckDuckGo/Windows/View/WindowControllersManager.swift
+++ b/DuckDuckGo/Windows/View/WindowControllersManager.swift
@@ -185,6 +185,9 @@ extension WindowControllersManager {
     }
 
     func showTab(with content: Tab.TabContent) {
+
+        reportTabOpening(with: content)
+
         guard let windowController = self.mainWindowController else {
             let tabCollection = TabCollection(tabs: [Tab(content: content)])
             let tabCollectionViewModel = TabCollectionViewModel(tabCollection: tabCollection)
@@ -198,6 +201,14 @@ extension WindowControllersManager {
         windowController.window?.orderFront(nil)
     }
 
+    func reportTabOpening(with content: Tab.TabContent) {
+        switch content {
+        case .subscription(let uRL):
+            Pixel.fire(.privacyProOfferScreenImpression)
+        default: break
+        }
+    }
+
     // MARK: - VPN
 
 #if NETWORK_PROTECTION
diff --git a/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionModel.swift b/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionModel.swift
index c2cd52eba6..c48b3d12a0 100644
--- a/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionModel.swift
+++ b/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionModel.swift
@@ -225,6 +225,7 @@ public final class PreferencesSubscriptionModel: ObservableObject {
 
     @MainActor
     func removeFromThisDeviceAction() {
+        userEventHandler(.removeSubscriptionClick)
         accountManager.signOut()
     }
 
diff --git a/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionView.swift b/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionView.swift
index 5424f3920b..e60ee92935 100644
--- a/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionView.swift
+++ b/LocalPackages/SubscriptionUI/Sources/SubscriptionUI/Preferences/PreferencesSubscriptionView.swift
@@ -125,7 +125,6 @@ public struct PreferencesSubscriptionView: View {
                     }
                 })
                 Button(UserText.removeFromThisDeviceButton, action: {
-                    model.userEventHandler(.removeSubscriptionClick)
                     showingRemoveConfirmationDialog.toggle()
                 })
             } label: {
@@ -189,7 +188,6 @@ public struct PreferencesSubscriptionView: View {
                 .buttonStyle(DefaultActionButtonStyle(enabled: true))
             Menu {
                 Button(UserText.removeFromThisDeviceButton, action: {
-                    model.userEventHandler(.removeSubscriptionClick)
                     showingRemoveConfirmationDialog.toggle()
                 })
             } label: {