BL Grant Proposal RFP #5 - Planning and Management of Baseline Protocol Roadshow #102; RFP 4 - Participation in the Demonstration of Interoperability Between Two or More BPIs

[aratimukerji]

BPI_Proposal_Arati Mukerji_June 2023.docx

BL Grant Proposal RFP #5 - Planning and Management of Baseline Protocol Roadshow #102

# Details on Grant Work

Describe your idea in greater detail

The plan has been developed with the intent to establish Baseline Protocol as the preferred blockchain for businesses globally. Leveraging industry experts from supporting sponsors, experts, developers, etc will help create the foundations. 

The idea will be to develop a community of Baseline Protocol propagators via roadshows and participation in industry events. The entire rollout of the roadshows and interoperability event will be systematic, with pre, during and post-event engagements. The aim will be to conduct virtual events and then scale up to hybrid events where we can fully engage our target audiences. The engagement loops will be widespread, on multiple platforms and consistent via thought leadership, presentations and other content. Moreover, we will aim to increase engagement on existing channels such as The Baseline Show. The events coupled with amplification models will drive higher perception build for Baseline Protocol to drive higher industry relevance, resonance and recall. 

To further build excitement and create a community connect, bootcamps and hackathons within the roadshow/event will boost the Baseline Protocol’s position and perception. It will be important to ensure each event will add to the community’s engagement and innovation, and market penetration. 

In addition, as part of the events content creation, will build reusable asset designs, templates, presentations, social post designs, etc that can be easily replicable. Also, in the same way, content for the use cases, via video/images to highlight the concept, benefit, applicability to varied industries, etc.

Build high visibility with high impact for Baseline Protocol thereby exciting corporate sponsors to sponsor Baseline Protocol for 2024.

The messaging conveyed through these events will encourage companies to reimagine their business processes, to integrate them for seamless business operations. The events will go a long way to demonstrate live use cases for the industry to learn from each other and collectively grow.  This is especially true and the need for the next new world we are evolving.

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# Motivation and Overview

What is the motivation and context for this proposed work?

• To accelerate Baseline Protocol adoption

Blockchain is disrupting the way organisations do business with synchronized systems developed cost effectively. Baseline Protocol has a tremendous opportunity to take a higher ground and position itself as the industry catalyst beyond the currently engaged groups. It must play the part to amplify and accelerate adoption of the technology to empower businesses for economic and societal benefit.

• The market context

The market opportunity for blockchain and thereby the derived opportunity for Baseline Protocol adoption is huge. As per Gartner, blockchain will generate exponential business value, reaching $176 billion by 2025 and $3.1 trillion by 2030. Businesses must quickly understand its capabilities for business benefit, perform scenario planning, conduct blockchain trials to test decentralized business models/processes and dedicate substantial resources to blockchain experimentation to evaluate business & technology capabilities for faster maturity https://www.gartner.com/en/doc/3855708-digital-disruption-profile-blockchains-radical-promise-spans-business-and-society

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# Value to the Baseline Protocol

Elaborate on the value this effort provides to the further development, enhancement, or adoption of the Baseline Protocol

• Upscale adoption by industry and drive higher maturity of the protocol
• Help businesses understand the benefits of solving challenges with synchronized business systems
• Gain mindshare and visibility

Delivering on this project and the said actions will go a long way in establishing Baseline Protocol perception in the global marketplace by:-

• Fostering an environment for fast adoption to bring in scale and maturity through
• Showcasing use cases for businesses to learn, adapt and grow
• Building a congregation of like-minded groups to work on specific challenges such as interoperability
• Creating forums for high energy discussions on future forward
• Shifting perceptions of businesses from unsynchronized & clumsy business processes to revamped & compatible ones via Baseline Protocol by
• Publicising thought leadership articles to highlight the business benefits - simplify, synchronize and synergize business processes that enables information symmetry, quick decision making, removal of mistakes/disputes/waste, good inventory management, high transparency, etc.
• Being visible in select global industry forum, media to make a difference for an open source enabling faster knowledge spread and adoption

# Downsides / Execution Risks / Limitations

What are the downsides, execution risks, and/or limitations of this work?

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• Getting relevant and mature use cases for a larger industry maybe a challenge.
• Will be important to define the number of participants for each event prior to execution.
• In case the requirement for attendees is too high, then will need to do digital marketing at wide scale
• The overall strategy planning will be done remotely; no travel has been factored in the proposal

# Deliverables / Schedule / Milestones

Provide information on the final deliverables, proposed schedule, and milestones that you and/or your team will follow to complete the work

	Aug	Sep	Oct	Nov	Dec2023	Jan 2024	Feb	Mar	Apr
OVERALL STRATEGY & PLAN	Finalise for BPI Roadshow
FINALISE AGENCIES	Select event & PR agency
BPI ROADSHOW (Q3 2023)	Concept, Theme, Design	EVENT IN END SEPT
Corporate sponsor
	Presentation, press release, social posts, thought leadership article
	Use case story
	Issue PR & social, monitor coverage	Event,PR,social coverage report
INTEROPERABILITY EVENT  (Q4 2023)			Concept, Theme, design	EVENT  IN END NOV
		Corporate sponsors
		Presentations, press release, social posts, thought leadership articles
		Use case stories
		Issue PR & social, monitor coverage	Event,PR,social coverage report
BPI ROADSHOW (Q1 2024)						Concept, Theme, design	EVENT  IN END FEB / EARLY MARCH
					Corporate sponsors
						Presentations, press release, social posts, thought leadership articles
						Use case stories
							Event,PR,social coverage report

Budget

EVENT TYPE / BUDGET	WORK DESICRIPTION
Overall Strategy/Planning (US$ 8,000)	Define & develop strategy and plan for the BPI roadshow, interoperability show and BPI roadshow from Q1 2024 onwards  Evaluate competition, industry benchmark, etc. Develop a differentiated brand with messaging, theme Develop detailed action plan
Finalise event agency and PR agency (Aug 2023)	Oversee the finalisation of event agency Define, float RFP, invite and brief 4-5 event agencies Finalise event agency Close contract and initiate work end Aug
BPI Roadshow * Q3 2023 Virtual: US$ 5,000**	Develop concept, theme, design, content in collaboration with event agency:- Bring in 2 use cases for discussion / demo (with help of Baseline Protocol team); build storytell (PPT / Discussion) Bring in 2 corporate sponsors (with the help of Baseline Protocol team) Develop 4 social posts 2 thought leadership articles basis discussions/speakers (500-600 words) Draft 1 press release & disseminate/monitor with an external partner like PR agency Drive digital marketing strategy for registrations Develop content and share 14 days prior show - presentation Coordinate with agencies for event & press engagement  Oversee and manage each event to ensure content deliverables and measures of success are achieved
Interoperability Event* (Q4 2023) Virtual/Hybrid: US$ 7,000**	Develop concept, theme, design, content etc with event agency Bring in 3-4 use cases for discussion / demo (with help of Baseline Protocol team); build storytell (PPT / Discussion) Bring in 3 corporate sponsors (with help of Baseline Protocol team) Develop 6 social posts 3 thought leadership articles basis the event (500-600 words) Draft 2 press release & disseminate/monitor with an external partner like PR agency (pre-event + event opening) Drive digital marketing strategy for registrations Develop content and share 14 days prior show - presentation Coordinate with agencies for event & press engagement  Oversee and manage each event to ensure content deliverables and measures of success are achieved
BPI Roadshow * (Q1 2024) Virtual/Hybrid: US$ 5,000**	Develop & design new format, creative, content Bring in 2-3 use cases for discussion / demo (with help of Baseline Protocol team); build storytell (PPT / Discussion) with designs Bring in corporate sponsor (with help of Baseline Protocol team) Develop and design social posts  2 thought leadership article basis discussion on show (500-600 words) Develop content and share 14 days prior show - presentation Coordinate with agencies for event & press engagement  Oversee and manage each event to ensure content deliverables and measures of success are achieved

* Event agency + PR Agency/Newswire will be additional separate costs.  

**Out of pocket expenses on actuals – hotel, printing, etc)

# Applicant Background

Name of person or team submitting the grant request, with background and experience 

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ARATI MUKERJI

https://www.linkedin.com/in/aratimukerji/

With over 3 decades of vast global experience in communications, brand, marketing and sustainability, I have worked in the technology/telecom/IT sector for over 25 years. I have served in companies such as Microsoft, Motorola, Lucent Technologies, Tata Communications, Avaya’s JV in India and been an advisor to brands such as Cisco, Oracle, Nokia, Visa, Starbucks, Harley Davidson, to name a few. My specialization is in helping businesses scale with differentiated brand strategy with a distinct brand voice, enhancing brand leadership, delivering brand turnaround, elevating brand perception, developing & driving market entry strategy, managing change and crises, positioning JVs and acquisitions communications, and sustainability as a business strategy. Having served in leadership roles across private and publicly traded companies internationally, I have managed strategic & executive communications, public relations, event management, employee/change engagement, marcom, brand and digital, corporate reputation and corporate social responsibility and, public advocacy and public affairs spanning global markets. Driven by 'purpose', I am a sustainability advocate.

## Community Grant Agreement 

I understand and agree to the ['Process for Approved Grants' outlined here](https://github.com/eea-oasis/baseline-grants/blob/main/README.md)

- [ ✓] I agree 

- [ ] I do not agree