diagSwot.tex

\newcommand{\texta}{Helpful \tiny (to achieve the objective)\par}
\newcommand{\textb}{Harmful \tiny (to achieve the objective)\par}
\newcommand{\textcn}{Internal origin \tiny (product\slash company attributes)\par}
\newcommand{\textdn}{External origin \tiny (environment\slash market attributes)\par}
\newcommand{\nodestrengths}{Strengths\\\begin{itemize}
  \item Application de prise de mesure
  \item Gestion informatisé des commandes
\end{itemize}}
\newcommand{\nodeweakness}{Weakness\\\begin{itemize}
  \item Barière douanière
  \item Mauvaise image de l'industrie textile en Asie
\end{itemize}}
\newcommand{\nodeopportunities}{Opportunities\\\begin{itemize}
  \item Guerre commercial USA/Chine
  \item Emergence de la classe moyenne asiatique
\end{itemize}}
\newcommand{\nodethreats}{Threats\\\begin{itemize}
  \item Instabilité politique thailandaise
\end{itemize}}
\begin{tikzpicture}[
    any/.style={draw,minimum width=8cm,minimum height=8cm,
                 text width=5cm,align=left,outer sep=0pt},
    header/.style={any,minimum height=1cm,fill=black!10},
    leftcol/.style={header,rotate=90}
]

\matrix (SWOT) [matrix of nodes,nodes={any,anchor=center},
                column sep=-\pgflinewidth,
                row sep=-\pgflinewidth,
                row 1/.style={nodes=header},
                column 1/.style={nodes=leftcol},
                inner sep=0pt]
{
          & {\texta} & {\textb} \\
{\textcn} & {\nodestrengths} & {\nodeweakness} \\
{\textdn} & {\nodeopportunities} & {\nodethreats} \\
};
\end{tikzpicture}