diff --git a/pkg/deployment/deployment.go b/pkg/deployment/deployment.go
index 623822bfa..f782f950b 100644
--- a/pkg/deployment/deployment.go
+++ b/pkg/deployment/deployment.go
@@ -199,12 +199,21 @@ func (d *Deployer) ConditionalDeploy(
 		}
 
 		if ansibleEE.Status.JobStatus == ansibleeev1.JobStatusFailed {
+			severity := condition.SeverityWarning
+			errorReason := condition.ErrorReason
+			errorMsg := fmt.Sprintf("attempt #%d - execution.name %s execution.namespace %s execution.status.jobstatus: %s", ansibleEE.Status.failed, ansibleEE.Name, ansibleEE.Namespace, ansibleEE.Status.JobStatus)
+			ansibleCondition := ansibleEE.Status.Conditions.Get(condition.JobReadyCondition)
+			if ansibleCondition.Reason == condition.JobReasonBackoffLimitExceeded {
+				severity = condition.SeverityError
+				errorReason = condition.JobReasonBackoffLimitExceeded
+				errorMsg = fmt.Sprintf("backoff limit reached for execution.name %s execution.namespace %s execution.status.jobstatus: %s", ansibleEE.Name, ansibleEE.Namespace, ansibleEE.Status.JobStatus)
+			}
 			log.Info(fmt.Sprintf("Condition %s error", readyCondition))
-			err = fmt.Errorf("execution.name %s Execution.namespace %s Execution.status.jobstatus: %s", ansibleEE.Name, ansibleEE.Namespace, ansibleEE.Status.JobStatus)
+			err = fmt.Errorf(errorMsg)
 			nsConditions.Set(condition.FalseCondition(
 				readyCondition,
-				condition.ErrorReason,
-				condition.SeverityError,
+				errorReason,
+				severity,
 				readyErrorMessage,
 				err.Error()))
 		}