Checkout Started

[Nayuken]

Checkout Started

This is the full dataLayer event for checkout started - the values for the ecommerce items will be the same as those passed with the add to cart event on the page.

Javascript Code

window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
dataLayer.push({
  "event": "begin_checkout",
    "ecommerce": {
        "currency": "<currency>",
        "coupon": "<coupon>",
        "items": [
            {
                "item_name": "<item_name>",
                "item_id": "<item_id>",
                "item_brand": "<item_brand>",
                "item_category": "<item_category>",
                "price": <price>,
                "quantity": <quantity>,
                "course_name": "<course_name>",
                "program_dates": "<program_dates>",

            }
        ],
        "value": <value>
    }
});

Variable Definitions

Path	Type	Description	Example	Pattern	Min Length	Max Length	Minimum	Maximum	Multiple Of
ecommerce.currency	string	The currency, in 3-letter ISO 4217 format.
ecommerce.items[n].course_name	string	Value for Course Name. ex 'Financial Analysis and Valuation for Lawyers'	Financial Analysis and Valuation for Lawyers, Data Privacy and Technology
ecommerce.items[n].course_price	string	Value for Course Price. ex. '1600'	1600, 945, 125.00
ecommerce.items[n].item_brand	string	Item brand	Harvard Online
ecommerce.items[n].item_category	string	Item Category (context-specific)	Include course categories similar to grouping on Harvard Online, if available
ecommerce.items[n].item_id	string	Item ID (context-specific).The product primary ID (SKU or UPC)	Clotho_id for course
ecommerce.items[n].item_name	string	Item Name (context-specific).	Same value as Course Name
ecommerce.items[n].price	number	The monetary price of the item, in units of the specified currency parameter.	9.99
ecommerce.items[n].program_dates	string	Value for Program Dates. ex. May 11, 2022 – May 10, 2023	May 11, 2022 – May 10, 2023
ecommerce.items[n].quantity	integer	Item quantity.	1
ecommerce.value	number	The monetary value of the event which will be equal to course price.	7.77, 239.55, 659

Further's Event Validation

Event Parameter	Result
pr1
cu
ep.coupon
epn.value

[Nayuken]

Feedback:

@stephen-g-goss @rafaeltorresharvard this event is currently being blocked from functioning because of the CSP violation

[elizabethbrady-ep]

@Nayuken can you test this again? I think an issue is that the button doesn't trigger a click event in GTM and we might need to approach this another way (ie, add a full dataLayer push - which will be debatable if it's picked up in time with the offsite link event)

[elizabethbrady-ep]

@rafaeltorresharvard @stephen-g-goss We had expected to the "proceed to checkout' button to be more similar to the Apply Now buttons on Harvard Online with an a tag built into it and the ability to pick up the link click with GTM . See now the html for the Apply Now button

Is there any way to modify the "proceed to checkout' button so we can pick up the link click? If not we will need to request a full dataLayer push event similar to the 'add to cart' event. And given the offsite link, we may run into into race conditions where we just won't pick up the data in GA4.

[elizabethbrady-ep]

Updated requirements for full ecommerce dataLayer event @rafaeltorresharvard @stephen-g-goss

[Nayuken]

Feedback:

@rafaeltorresharvard This event is firing as expected when a user clicks the "proceed to checkout" button.

Further's Event Validation:

Event Parameter	Result
pr1	item_name = Adaptive Leadership item_brand = Harvard Online item_id = test1234clotho price = 1600 item_quantity = 1 course_name = Adaptive Leadership program_date = February 24, 2025 - July 2, 2025
cu	USD
ep.coupon	30%
epn.value	1120
ep.site_section	CRP
ep.site_section2	CRP
ep.type	CRP
ep.course_name	Adaptive Leadership
ep.program_dates	February 24, 2025 - July 2, 2025

QA datalayer:

{
  event: "begin_checkout",
  ecommerce: {
    currency: "USD",
    coupon: "30%",
    items: [
      {
        item_name: "Adaptive Leadership",
        item_id: "test1234clotho",
        item_brand: "Harvard Online",
        price: 1600,
        quantity: 1,
        course_name: "Adaptive Leadership",
        program_dates: "February 24, 2025 - July 2, 2025"
      }
    ],
    value: 1120
  },
  gtm.uniqueEventId: 280
}

[Nayuken]

When transitioning to the payment site, I’m not seeing the "begin_checkout" event populating in the data layer for LXP. Are any updates currently being made to that site? @stephen-g-goss @rafaeltorresharvard

[elizabethbrady-ep]

@Nayuken @rafaeltorresharvard FYI I now see this event passing for both courses on the SIT site