Order Placed

[Nayuken]

Order Placed

CRP flow: Fire this on the order confirmation page when the user returns from the payment platform. Fire this after the page load completed event on the page.

Javascript Code

window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
dataLayer.push({
  "event": "purchase",
  "detailed_event": "Order Placed",
    "ecommerce": {
        "coupon": "<coupon>",
        "currency": "<currency>",
        "items": [

           {
                "item_name": "<item_name>",
                "item_id": "<item_id>",
                "item_brand": "<item_brand>",
                "item_category": "<item_category>",
                "price": <price>,
                 "discount": <discount>,
                "quantity": <quantity>,
                "course_name": "<course_name>",
                "program_dates": "<program_dates>",
            }

        ],
        "payment_method": "<payment_method>",
        "tax": <tax>,
        "transaction_id": "<transaction_id>",
        "value": <value>
    }
});

Variable Definitions

Path	Type	Description	Example	Pattern	Min Length	Max Length	Minimum	Maximum	Multiple Of
ecommerce.coupon	string	Order-level coupon code used for a purchase.	returning_learner
ecommerce.currency	string	The currency, in 3-letter ISO 4217 format.
ecommerce.items[n].course_name	string	Value for Course Name. ex 'Financial Analysis and Valuation for Lawyers'	Financial Analysis and Valuation for Lawyers, Data Privacy and Technology
ecommerce.items[n].course_price	string	Value for Course Price. ex. '1600'	1600, 945, 125.00
ecommerce.items[n].item_brand	string	Item brand	Harvard Online
ecommerce.items[n].item_category	string	Item Category (context-specific)	Include course categories similar to grouping on Harvard Online, if available
ecommerce.items[n].item_id	string	Item ID (context-specific).The product primary ID (SKU or UPC)	Clotho_id for course
ecommerce.items[n].item_name	string	Item Name (context-specific).	Same value as Course Name
ecommerce.items[n].price	number	The monetary price of the item, in units of the specified currency parameter. This is with discounte applied	9.99
ecommerce.items[n].discount	number	The monetary value of discount in units of the specified currency parameter.	2.00
ecommerce.items[n].program_dates	string	Value for Program Dates. ex. May 11, 2022 – May 10, 2023	May 11, 2022 – May 10, 2023
ecommerce.items[n].quantity	integer	Item quantity.	1
ecommerce.payment_method	string	Captures the payment methods used for a transaction (i.e. credit card, Visa, MasterCard, Amex, Paypal, purchase order, etc).	Credit Card, PayPal, Mastercard, Visa, Amex, Discover
ecommerce.tax	number	Tax cost associated with a transaction.	1.11
ecommerce.transaction_id	string	The unique identifier of a transaction.	T_12345, 19283j2nm9jdjs	^[a-zA-Z0-9]{6,20}$	6	20
ecommerce.value	number	The monetary value of the event. quantity x sale price	7.77, 239.55, 659

Further's Event Validation

Event Parameter	Result
pr1
cu
ep.coupon
ep.payment_method
epn.tax
ep.transaction_id
epn.value

[Nayuken]

@rafaeltorresharvard @stephen-g-goss
Can either of you please provide a test card to be able to complete the purchase flow?

[elizabethbrady-ep]

@rafaeltorresharvard please @stephen-g-goss please provide instructions on how to submit a test purchase. Please note we'll be reviewing the value parameter and will be checking that it does NOT have a currency symbol in it (similar to add to cart event)

[Nayuken]

@stephen-g-goss @rafaeltorresharvard
Wanted to inform you both that It appears that the payment portal needed for this event to trigger is currently down during testing. This is a hard blocker for us to be able to test the values of the order placed event.

[Nayuken]

Feedback:

@stephen-g-goss & @rafaeltorresharvard The "order placed" event is missing from the data layer after a course purchase is completed and the user reaches Harvard's payment confirmation page. This event should be added to the data layer once the payment is finalized through the Touchnet portal, and it should appear on the confirmation page following the page load started event.

[Nayuken]

Feedback:

The dataLayer is now populating correctly when a user returns to the "payment complete" page during course registration. However, the behavior differs from what was shown in the original screenshot. Currently, the item_name field in the dataLayer displays "December 10 - January 15." Was this intentional? If not, this field should instead reflect the specific course the user is applying for, rather than the current value.

Further's Event Validation:

Event Parameter	Result
pr1	item_name = December 10 - January 15 item_brand = Harvard Online item_id = test1234clotho price = 1600 discount = -480 item_quantity = 1 course_name = December 10 - January 15 program_date = February 24, 2025 - July 2, 2025
cu	USD
ep.coupon	30%
epn.value	1120
ep.site_section	CRP
ep.site_section2	CRP
ep.type	CRP
ep.course_name	December 10 - January 15
ep.program_dates	February 24, 2025 - July 02, 2025
ep.payment_method	Visa
epn.tax	0
ep.transaction_id	20241105000011

{
  event: "purchase",
  detailed_event: "Order Placed",
  ecommerce: {
    coupon: "30%",
    currency: "USD",
    items: [
      {
        item_name: "December 10 - January 15",
        item_id: "test1234clotho",
        item_brand: "Harvard Online",
        price: 1600,
        discount: -480,
        quantity: 1,
        course_name: "December 10 - January 15",
        program_dates: "February 24, 2025 - July 02, 2025"
      }
    ],
    payment_method: "Visa",
    tax: 0,
    transaction_id: "20241105000011",
    value: 1120
  },
  gtm.uniqueEventId: 176
}

[elizabethbrady-ep]

@Nayuken @rafaeltorresharvard item name should be the SAME as course_name it should not be a date

[Nayuken]

Confirming that LXP is now populating the correct item: