diff --git a/.github/labels.yml b/.github/labels.yml
index 32b592d0fb0a7..ca71c588d9706 100644
--- a/.github/labels.yml
+++ b/.github/labels.yml
@@ -214,6 +214,8 @@
   color: '8D5494'
 - name: 'Product Area: Settings - Developer Settings'
   color: '8D5494'
+- name: 'Product Area: Settings - Spend Allocation'
+  color: '8D5494'
 - name: 'Product Area: Settings - Spike Protection'
   color: '8D5494'
 - name: 'Product Area: Help'