diff --git a/packages/browser-integration-tests/suites/replay/privacyDefault/template.html b/packages/browser-integration-tests/suites/replay/privacyDefault/template.html
index a8279dad4d17..c83b62bf2e24 100644
--- a/packages/browser-integration-tests/suites/replay/privacyDefault/template.html
+++ b/packages/browser-integration-tests/suites/replay/privacyDefault/template.html
@@ -9,6 +9,7 @@
     <div>This should be masked by default</div>
     <div data-sentry-unmask>This should be unmasked due to data attribute</div>
     <input placeholder="Placeholder should be masked" />
+    <input data-sentry-unmask placeholder="Placeholder can be unmasked" />
     <div title="Title should be masked">Title should be masked</div>
     <svg style="width:200px;height:200px" viewBox="0 0 80 80"><path d=""/><area /><rect /></svg>
     <svg style="width:200px;height:200px" viewBox="0 0 80 80" data-sentry-unblock><path d=""/><area /><rect /></svg>
diff --git a/packages/browser-integration-tests/suites/replay/privacyDefault/test.ts-snapshots/privacy.json b/packages/browser-integration-tests/suites/replay/privacyDefault/test.ts-snapshots/privacy.json
index 964209872b06..69f74ba00da8 100644
--- a/packages/browser-integration-tests/suites/replay/privacyDefault/test.ts-snapshots/privacy.json
+++ b/packages/browser-integration-tests/suites/replay/privacyDefault/test.ts-snapshots/privacy.json
@@ -131,6 +131,21 @@
                   "textContent": "\n    ",
                   "id": 20
                 },
+                {
+                  "type": 2,
+                  "tagName": "input",
+                  "attributes": {
+                    "data-sentry-unmask": "",
+                    "placeholder": "Placeholder can be unmasked"
+                  },
+                  "childNodes": [],
+                  "id": 21
+                },
+                {
+                  "type": 3,
+                  "textContent": "\n    ",
+                  "id": 22
+                },
                 {
                   "type": 2,
                   "tagName": "div",
@@ -141,15 +156,15 @@
                     {
                       "type": 3,
                       "textContent": "***** ****** ** ******",
-                      "id": 22
+                      "id": 24
                     }
                   ],
-                  "id": 21
+                  "id": 23
                 },
                 {
                   "type": 3,
                   "textContent": "\n    ",
-                  "id": 23
+                  "id": 25
                 },
                 {
                   "type": 2,
@@ -160,12 +175,12 @@
                   },
                   "childNodes": [],
                   "isSVG": true,
-                  "id": 24
+                  "id": 26
                 },
                 {
                   "type": 3,
                   "textContent": "\n    ",
-                  "id": 25
+                  "id": 27
                 },
                 {
                   "type": 2,
@@ -184,7 +199,7 @@
                       },
                       "childNodes": [],
                       "isSVG": true,
-                      "id": 27
+                      "id": 29
                     },
                     {
                       "type": 2,
@@ -192,7 +207,7 @@
                       "attributes": {},
                       "childNodes": [],
                       "isSVG": true,
-                      "id": 28
+                      "id": 30
                     },
                     {
                       "type": 2,
@@ -200,16 +215,16 @@
                       "attributes": {},
                       "childNodes": [],
                       "isSVG": true,
-                      "id": 29
+                      "id": 31
                     }
                   ],
                   "isSVG": true,
-                  "id": 26
+                  "id": 28
                 },
                 {
                   "type": 3,
                   "textContent": "\n    ",
-                  "id": 30
+                  "id": 32
                 },
                 {
                   "type": 2,
@@ -219,12 +234,12 @@
                     "rr_height": "[100-150]px"
                   },
                   "childNodes": [],
-                  "id": 31
+                  "id": 33
                 },
                 {
                   "type": 3,
                   "textContent": "\n    ",
-                  "id": 32
+                  "id": 34
                 },
                 {
                   "type": 2,
@@ -235,12 +250,12 @@
                     "src": "file:///none.png"
                   },
                   "childNodes": [],
-                  "id": 33
+                  "id": 35
                 },
                 {
                   "type": 3,
                   "textContent": "\n    ",
-                  "id": 34
+                  "id": 36
                 },
                 {
                   "type": 2,
@@ -250,17 +265,17 @@
                     "rr_height": "[0-50]px"
                   },
                   "childNodes": [],
-                  "id": 35
+                  "id": 37
                 },
                 {
                   "type": 3,
                   "textContent": "\n  ",
-                  "id": 36
+                  "id": 38
                 },
                 {
                   "type": 3,
                   "textContent": "\n\n",
-                  "id": 37
+                  "id": 39
                 }
               ],
               "id": 8
diff --git a/packages/browser-integration-tests/suites/replay/privacyInput/template.html b/packages/browser-integration-tests/suites/replay/privacyInput/template.html
index 735abb395522..fea3e1e29047 100644
--- a/packages/browser-integration-tests/suites/replay/privacyInput/template.html
+++ b/packages/browser-integration-tests/suites/replay/privacyInput/template.html
@@ -11,5 +11,8 @@
     <textarea id="textarea"></textarea>
     <textarea id="textarea-masked" data-sentry-mask></textarea>
     <textarea id="textarea-ignore" data-sentry-ignore></textarea>
+
+    <input type="submit" value="Submit form" />
+    <input data-sentry-unmask type="submit" value="Unmasked button" />
   </body>
 </html>
diff --git a/packages/browser-integration-tests/suites/replay/privacyInput/test.ts b/packages/browser-integration-tests/suites/replay/privacyInput/test.ts
index 039d5f519a87..7020a5e07b98 100644
--- a/packages/browser-integration-tests/suites/replay/privacyInput/test.ts
+++ b/packages/browser-integration-tests/suites/replay/privacyInput/test.ts
@@ -4,12 +4,13 @@ import { IncrementalSource } from '@sentry-internal/rrweb';
 
 import { sentryTest } from '../../../utils/fixtures';
 import type { IncrementalRecordingSnapshot } from '../../../utils/replayHelpers';
-import {
+import { getFullRecordingSnapshots ,
   getIncrementalRecordingSnapshots,
   shouldSkipReplayTest,
   waitForReplayRequest,
 } from '../../../utils/replayHelpers';
 
+
 function isInputMutation(
   snap: IncrementalRecordingSnapshot,
 ): snap is IncrementalRecordingSnapshot & { data: inputData } {
@@ -137,7 +138,10 @@ sentryTest(
     const url = await getLocalTestPath({ testDir: __dirname });
 
     await page.goto(url);
-    await reqPromise0;
+    const fullSnapshot = getFullRecordingSnapshots(await reqPromise0)
+    const stringifiedSnapshot = JSON.stringify(fullSnapshot);
+    expect(stringifiedSnapshot.includes('Submit form')).toBe(false);
+    expect(stringifiedSnapshot.includes('Unmasked button')).toBe(true);
 
     const text = 'test';
     await page.locator('#textarea').fill(text);
diff --git a/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/template.html b/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/template.html
index 404bed05a6d0..6a250745553e 100644
--- a/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/template.html
+++ b/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/template.html
@@ -9,5 +9,8 @@
 
     <textarea id="textarea"></textarea>
     <textarea id="textarea-unmasked" data-sentry-unmask></textarea>
+
+    <input type="submit" value="Submit form" />
+    <input data-sentry-unmask type="submit" value="Unmasked button" />
   </body>
 </html>
diff --git a/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/test.ts b/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/test.ts
index 50cbc7a78b7f..0fcf389c2f76 100644
--- a/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/test.ts
+++ b/packages/browser-integration-tests/suites/replay/privacyInputMaskAll/test.ts
@@ -3,7 +3,7 @@ import type { inputData } from '@sentry-internal/rrweb';
 import { IncrementalSource } from '@sentry-internal/rrweb';
 
 import { sentryTest } from '../../../utils/fixtures';
-import type { IncrementalRecordingSnapshot } from '../../../utils/replayHelpers';
+import { getFullRecordingSnapshots, IncrementalRecordingSnapshot } from '../../../utils/replayHelpers';
 import {
   getIncrementalRecordingSnapshots,
   shouldSkipReplayTest,
@@ -56,7 +56,10 @@ sentryTest(
     const url = await getLocalTestPath({ testDir: __dirname });
 
     await page.goto(url);
-    await reqPromise0;
+    const fullSnapshot = getFullRecordingSnapshots(await reqPromise0)
+    const stringifiedSnapshot = JSON.stringify(fullSnapshot);
+    expect(stringifiedSnapshot.includes('Submit form')).toBe(false);
+    expect(stringifiedSnapshot.includes('Unmasked button')).toBe(true);
 
     const text = 'test';
 
diff --git a/packages/replay/src/constants.ts b/packages/replay/src/constants.ts
index d8d5e792a619..982c4c165ae8 100644
--- a/packages/replay/src/constants.ts
+++ b/packages/replay/src/constants.ts
@@ -50,3 +50,6 @@ export const REPLAY_MAX_EVENT_BUFFER_SIZE = 20_000_000; // ~20MB
 export const MIN_REPLAY_DURATION = 4_999;
 /* The max. allowed value that the minReplayDuration can be set to. */
 export const MIN_REPLAY_DURATION_LIMIT = 15_000;
+
+/** Default attributes to be ignored when `maskAllText` is enabled */
+export const DEFAULT_IGNORED_ATTRIBUTES = ['title', 'placeholder'];
diff --git a/packages/replay/src/integration.ts b/packages/replay/src/integration.ts
index ed70c3fb597b..5e2b6aaf559b 100644
--- a/packages/replay/src/integration.ts
+++ b/packages/replay/src/integration.ts
@@ -101,33 +101,49 @@ export class Replay implements Integration {
     // eslint-disable-next-line deprecation/deprecation
     ignoreClass,
   }: ReplayConfiguration = {}) {
+    const privacyOptions = getPrivacyOptions({
+        mask,
+        unmask,
+        block,
+        unblock,
+        ignore,
+        blockClass,
+        blockSelector,
+        maskTextClass,
+        maskTextSelector,
+        ignoreClass,
+    });
+
     this._recordingOptions = {
       maskAllInputs,
       maskAllText,
       maskInputOptions: { ...(maskInputOptions || {}), password: true },
       maskTextFn: maskFn,
       maskInputFn: maskFn,
-      maskAttributeFn: (key: string, value: string): string => {
-        // For now, always mask these attributes
-        if (maskAttributes.includes(key)) {
+      maskAttributeFn: (key: string, value: string, el: HTMLElement): string => {
+        // We only mask attributes if `maskAllText` is true
+        if (!maskAllText) {
+          return value;
+        }
+
+        // unmaskTextSelector takes precendence
+        if (privacyOptions.unmaskTextSelector && el.matches(privacyOptions.unmaskTextSelector)) {
+          return value;
+        }
+
+        if (
+          maskAttributes.includes(key) ||
+          // Need to mask `value` attribute for `<input>` if it's a button-like
+          // type
+          (key === 'value' && el.tagName === 'INPUT' && ['submit', 'button'].includes(el.getAttribute('type') || ''))
+        ) {
           return value.replace(/[\S]/g, '*');
         }
 
         return value;
       },
 
-      ...getPrivacyOptions({
-        mask,
-        unmask,
-        block,
-        unblock,
-        ignore,
-        blockClass,
-        blockSelector,
-        maskTextClass,
-        maskTextSelector,
-        ignoreClass,
-      }),
+      ...privacyOptions,
 
       // Our defaults
       slimDOMOptions: 'all',