diff --git a/draft-colwell-privacy-txt.md b/draft-colwell-privacy-txt.md
index c421e29..6efb134 100644
--- a/draft-colwell-privacy-txt.md
+++ b/draft-colwell-privacy-txt.md
@@ -79,9 +79,12 @@ It is currently difficult to associate a complete privacy policy text with a ser
 
 This file format proposes two fields for the privacy policy. One or both can be used, depending on the policy format.
 
-`Entity: NAME,COUNTRY_CODE`
+`Entity: NAME`
+`Entity-country: COUNTRY_CODE`
 
-The entity issuing the privacy policy. A name that contains a comma should escape the comma as `\,`. The country code should follow 2-letter ISO 3166-1.
+The legal name of the entity issuing the privacy policy. The country code should follow 2-letter ISO 3166-1.
+
+The current and historical mapping of hostname to entity can be used as a canonical key to associate privacy reputation or enforcement actions similar to a certificate authority. This proposal does not outline what a privacy authority would look like.
 
 `Privacy-policy-text: URL`
 
@@ -98,6 +101,10 @@ This file format proposed fields to structure the consumer actions described in
 
 Below a one-click URL refers to a URL that can process a request without requiring a customer password or login. The URL should take customer identification such as email and verify as necessary to complete the request.
 
+It is allowed to have multiple conforming Action-* values for the same action.
+
+An API standard to make privacy actions more toolable is not covered in this proposal. This proposal could be extended in the future to allow some well-defined API actions given there is at least one other non-assisted option available.
+
 `Contact: mailto:EMAIL`
 
 An email contact for the privacy office must be given. This email must be able to handle consumer requests via email where there is not an applicable `Action-*` field for the request. Responses can ask for additional verification but should not require customer password or login. If `Action-*` fields are defined for all applicable consumer requests, this email does not need to handle any requests. This proposal imagines companies would build self-service one-click URLs for all consumer actions as the most scalable outcome.