diff --git a/common/app/conf/switches/ABTestSwitches.scala b/common/app/conf/switches/ABTestSwitches.scala
index f2192d63983..e8da0aea459 100644
--- a/common/app/conf/switches/ABTestSwitches.scala
+++ b/common/app/conf/switches/ABTestSwitches.scala
@@ -49,17 +49,6 @@ trait ABTestSwitches {
     highImpact = false,
   )
 
-  Switch(
-    ABTests,
-    "ab-gpid-prebid-ad-units",
-    "Test new GPID prebid ad units",
-    owners = Seq(Owner.withEmail("commercial.dev@theguardian.com")),
-    safeState = Off,
-    sellByDate = Some(LocalDate.of(2025, 1, 31)),
-    exposeClientSide = true,
-    highImpact = false,
-  )
-
   Switch(
     ABTests,
     "ab-prebid-keywords",