diff --git a/appstore/appstore/settings/eduhelx-data720_settings.py b/appstore/appstore/settings/eduhelx-data720_settings.py
new file mode 100644
index 00000000..90771480
--- /dev/null
+++ b/appstore/appstore/settings/eduhelx-data720_settings.py
@@ -0,0 +1,14 @@
+from .base import *
+from product.configuration import ProductSettings, ProductColorScheme, ProductLink
+
+# TODO remove Application brand once the new frontend is complete and
+# the django templates in core are removed.
+APPLICATION_BRAND = "eduhelx-dev"
+
+PRODUCT_SETTINGS = ProductSettings(
+    brand="eduhelx-dev",
+    title="EduHeLx Dev",
+    logo_url="/static/images/eduhelx/logo.png",
+    color_scheme=ProductColorScheme("#666666", "#e6e6e6"), #TBD
+    links=[],
+)