diff --git a/Procfile b/Procfile
index b82746306..4ef35c392 100755
--- a/Procfile
+++ b/Procfile
@@ -1,3 +1,4 @@
 web: npm start
 worker:  node -e "setInterval(function(){console.log('working')}, 1000);"
 clock:  node -e "setInterval(function(){console.log('tick')}, 1000);"
+release: echo "You created a new release on Heroku. Here's a cookie! 🍪"