diff --git a/src/server/announcements.ts b/src/server/announcements.ts
new file mode 100644
index 0000000..03c0e7a
--- /dev/null
+++ b/src/server/announcements.ts
@@ -0,0 +1,60 @@
+import { nanoid } from 'nanoid'
+import { ActorInfo } from '../schemas'
+import ActivityPubSystem, { DEFAULT_PUBLIC_KEY_FIELD } from './apsystem'
+import { generateKeypair } from 'http-signed-fetch'
+
+export class Announcements {
+  apsystem: ActivityPubSystem
+  publicURL: string
+
+  constructor (apsystem: ActivityPubSystem, publicURL: string) {
+    this.apsystem = apsystem
+    this.publicURL = publicURL
+  }
+
+  async init (): Promise<void> {
+    const actorUrl = `${this.publicURL}/v1/announcements`
+
+    try {
+      const prev = await this.apsystem.store.announcements.getInfo()
+      if (prev.actorUrl !== actorUrl) {
+        await this.apsystem.store.announcements.setInfo({
+          ...prev,
+          actorUrl
+        })
+      }
+    } catch {
+      const { privateKeyPem, publicKeyPem } = generateKeypair()
+      await this.apsystem.store.announcements.setInfo({
+        actorUrl,
+        publicKeyId: `${actorUrl}#${DEFAULT_PUBLIC_KEY_FIELD}`,
+        keypair: {
+          privateKeyPem,
+          publicKeyPem
+        },
+        announce: false
+      })
+    }
+  }
+
+  async announce (actor: string, info: ActorInfo): Promise<void> {
+    const existedAlready = (await this.apsystem.store.actorsDb.keys().all()).some(k => k === actor)
+
+    if (!existedAlready && info.announce) {
+      const activity = {
+        '@context': 'https://www.w3.org/ns/activitystreams',
+        type: 'Note',
+        id: `${info.actorUrl}/outbox/${nanoid()}`,
+        actor: info.actorUrl,
+        attributedTo: info.actorUrl,
+        published: new Date().toUTCString(),
+        to: ['https://www.w3.org/ns/activitystreams#Public'],
+        cc: ['https://social.distributed.press/v1/announcements/followers'],
+        // TODO: add a template in config
+        content: `a wild site appears! ${actor}`
+      }
+      await this.apsystem.store.announcements.outbox.add(activity)
+      await this.apsystem.notifyFollowers('announcements', activity)
+    }
+  }
+}
diff --git a/src/server/api/creation.ts b/src/server/api/creation.ts
index 4a495fa..5925454 100644
--- a/src/server/api/creation.ts
+++ b/src/server/api/creation.ts
@@ -29,8 +29,6 @@ export const creationRoutes = (cfg: APIConfig, store: Store, apsystem: ActivityP
   }, async (request, reply) => {
     const { actor } = request.params
 
-    const existedAlready = (await store.actorsDb.keys().all()).some(k => k === actor)
-
     const allowed = await apsystem.hasPermissionActorRequest(actor, request, false)
     if (!allowed) {
       return await reply.code(403).send('Not Allowed')
@@ -38,23 +36,7 @@ export const creationRoutes = (cfg: APIConfig, store: Store, apsystem: ActivityP
 
     const info = request.body
     await store.forActor(actor).setInfo(info)
-
-    if (!existedAlready && info.announce) {
-      const activity = {
-        '@context': 'https://www.w3.org/ns/activitystreams',
-        type: 'Note',
-        id: `${info.actorUrl}/outbox/${nanoid()}`,
-        actor: info.actorUrl,
-        attributedTo: info.actorUrl,
-        published: new Date().toUTCString(),
-        to: ['https://www.w3.org/ns/activitystreams#Public'],
-        cc: ['https://social.distributed.press/v1/announcements/followers'],
-        // TODO: add a template in config
-        content: `a wild site appears! ${actor}`
-      }
-      await store.announcements.outbox.add(activity)
-      await apsystem.notifyFollowers(actor, activity)
-    }
+    await apsystem.announcements.announce(actor, info)
 
     return await reply.send(info)
   })
diff --git a/src/server/api/index.ts b/src/server/api/index.ts
index fc4970a..68fb2e5 100644
--- a/src/server/api/index.ts
+++ b/src/server/api/index.ts
@@ -96,24 +96,7 @@ async function apiBuilder (cfg: APIConfig): Promise<FastifyTypebox> {
     return 'ok\n'
   })
 
-  // Setup announcements actor
-  const actorUrl = `${cfg.publicURL}/v1/announcements`
-  let keys
-  try {
-    const prev = await store.announcements.getInfo()
-    keys = { ...prev.keypair, publicKeyId: prev.publicKeyId }
-  } catch {
-    keys = { ...generateKeypair(), publicKeyId: `${actorUrl}#${DEFAULT_PUBLIC_KEY_FIELD}` }
-  }
-  await store.announcements.setInfo({
-    actorUrl,
-    publicKeyId: keys.publicKeyId,
-    keypair: {
-      privateKeyPem: keys.privateKeyPem,
-      publicKeyPem: keys.publicKeyPem
-    },
-    announce: false
-  })
+  await apsystem.announcements.init()
 
   await server.register(v1Routes(cfg, store, apsystem, hookSystem), { prefix: '/v1' })
 
diff --git a/src/server/apsystem.ts b/src/server/apsystem.ts
index 69efe2d..3c0c06a 100644
--- a/src/server/apsystem.ts
+++ b/src/server/apsystem.ts
@@ -15,6 +15,7 @@ import {
 
 import type Store from './store/index.js'
 import { makeSigner } from '../keypair.js'
+import { Announcements } from './announcements.js'
 
 export const DEFAULT_PUBLIC_KEY_FIELD = 'publicKey'
 
@@ -45,6 +46,7 @@ export default class ActivityPubSystem {
   modCheck: ModerationChecker
   fetch: FetchLike
   hookSystem: HookSystem
+  announcements: Announcements
 
   constructor (
     publicURL: string,
@@ -58,6 +60,7 @@ export default class ActivityPubSystem {
     this.modCheck = modCheck
     this.fetch = fetch
     this.hookSystem = hookSystem
+    this.announcements = new Announcements(this, publicURL)
   }
 
   makeURL (path: string): string {