diff --git a/examples/00_bmg_gemm/00_bmg_gemm.cpp b/examples/00_bmg_gemm/00_bmg_gemm.cpp
index 251a4d1f10..7715f262df 100644
--- a/examples/00_bmg_gemm/00_bmg_gemm.cpp
+++ b/examples/00_bmg_gemm/00_bmg_gemm.cpp
@@ -51,6 +51,9 @@
     executing Intel specific prefetch instructions for future iterations to ensure that the required
     blocks of A and B are resident in cache before they are needed.
 
+    B is always shaped [N, K]. When it's row-major, it's discontiguous (physical layout is [K, N]).
+    When it's column-major, it's contiguous (with a stride of [K, 1]).
+
     To build & run this example (from your build dir):
 
       $ ninja 00_bmg_gemm
@@ -242,6 +245,7 @@ struct ExampleRunner {
     initialize_block(block_C, seed + 2021);
   }
 
+  template<class B_Layout>
   cutlass::Status run(const Options& options, const cutlass::KernelHardwareInfo& hw_info) {
     ProblemShapeType problem_size = ProblemShapeType{options.m, options.n, options.k, options.l};
 
@@ -288,8 +292,15 @@ struct ExampleRunner {
 
       float cute_time = timer.seconds() / options.iterations;
       double tflops = (2.0 * options.m * options.n * options.k * options.l) * 1e-12;
+      if constexpr(std::is_same_v<B_Layout, cutlass::layout::RowMajor>) {
+        std::cout << "Tensor B is row-major." << std::endl;
+      } else if constexpr(std::is_same_v<B_Layout, cutlass::layout::ColumnMajor>) {
+        std::cout << "Tensor B is column-major." << std::endl; 
+      } else {
+        static_assert(false, "Should not reach this case");
+      }
       std::cout << "Problem Size: " << options.m << 'x' << options.n << 'x' << options.k << 'x' << options.l << std::endl;
-      printf("Cutlass GEMM Performance:     [%4.3f]TFlop/s  (%6.4f)ms\n", tflops / cute_time, cute_time*1000);
+      printf("Cutlass GEMM Performance:     [%4.3f]TFlop/s  (%6.4f)ms\n\n", tflops / cute_time, cute_time*1000);
     }
 
     return cutlass::Status::kSuccess;
@@ -297,26 +308,11 @@ struct ExampleRunner {
 
 };
 
-int main(int argc, const char** argv)
-{
-  //
-  // Parse options
-  //
-
-  Options options;
-
-  options.parse(argc, argv);
 
-  if (options.help) {
-    options.print_usage(std::cout) << std::endl;
-    return 0;
-  }
-
-  if (options.error) {
-    std::cerr << "Aborting execution." << std::endl;
-    return -1;
-  }
 
+template<class B_Layout>
+void launcher(Options& options)
+{
   //
   // Run examples
   //
@@ -340,13 +336,14 @@ int main(int argc, const char** argv)
   using ElementOutput = float;           // <- data type of elements in output matrix D
 
   using LayoutA = cutlass::layout::RowMajor;
-  using LayoutB = cutlass::layout::RowMajor;
+  using LayoutB = B_Layout;
   using LayoutC = cutlass::layout::RowMajor;
   using LayoutD = cutlass::layout::RowMajor;
 
   // The 2D block copy operations used for the A and B matrices
   using GmemTiledCopyA = XE_2D_U16x32x32_LD_N;
-  using GmemTiledCopyB = XE_2D_U16x32x32_LD_V;
+  // TODO: use XE_2D_U16x32x32_LD_T once it's added
+  using GmemTiledCopyB = std::conditional_t<std::is_same_v<B_Layout, cutlass::layout::RowMajor>, XE_2D_U16x32x32_LD_V, XE_2D_U16x16x16_LD_T>;
 
   // Workgroup-level tile
   using TileShape = Shape<_256, _256, _32>;
@@ -422,7 +419,28 @@ int main(int argc, const char** argv)
 
   ExampleRunner<Gemm> runner;
 
-  CUTLASS_CHECK(runner.run(options, hw_info));
+  CUTLASS_CHECK(runner.template run<B_Layout>(options, hw_info));
+}
+
+int main(int argc, const char** argv) {
+  //
+  // Parse options
+  //
+
+  Options options;
+
+  options.parse(argc, argv);
 
+  if (options.help) {
+    options.print_usage(std::cout) << std::endl;
+    return 0;
+  }
+
+  if (options.error) {
+    std::cerr << "Aborting execution." << std::endl;
+    return -1;
+  }
+  launcher<cutlass::layout::RowMajor>(options);
+  launcher<cutlass::layout::ColumnMajor>(options);
   return 0;
 }