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iwanvi-adx RTB协议规范.html
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iwanvi-adx RTB协议规范.html
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<div id='write' class = 'is-node'><h1><a name='header-n0' class='md-header-anchor '></a>PB接口协议</h1><h2><a name='header-n3' class='md-header-anchor '></a>接口说明</h2><p>Adx RTB 总共包含三个步骤。</p><ol start='' ><li>Adx向DSP发送广告询价请求(Bid Request)</li><li>DSP或者第三方广告平台向Adx返回出价结果及广告代码</li></ol><p>这三个步骤分别对应三个接口。</p><h2><a name='header-n11' class='md-header-anchor '></a>接口注意事项</h2><ol start='' ><li>ADX 的 RTB API参考通用OpenRTB规范：<a href='https://iabtechlab.com/wp-content/uploads/2016/07/OpenRTB-API-Specification-Version-2-5-FINAL.pdf'>iab techlab openrtb-spec</a>。大体遵循该规范，但对一些字段有调整.</li><li>协议采用 HTTP POST，开启keep-alive，消息格式为ProtoBuf。目前 timeout 设为 250ms。请求头中需要设 Content-Type 为 application/x-protobuf。</li><li>不出价可以返回HTTP 状态码204 (No Content)。</li><li>展示通知impression-notice、点击通知click-notice均是GET请求。</li><li>字段中所有中文必须使用UTF-8编码。</li></ol><h2><a name='header-n23' class='md-header-anchor '></a>协议描述</h2><p>参考：<a href='rtb.proto'>中文万维rtb协议规范</a></p><p> </p></div>
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