diff --git a/src/Serilog.Sinks.Loki.Example/LogLabelProvider.cs b/src/Serilog.Sinks.Loki.Example/LogLabelProvider.cs
index 358d38c..9d95284 100644
--- a/src/Serilog.Sinks.Loki.Example/LogLabelProvider.cs
+++ b/src/Serilog.Sinks.Loki.Example/LogLabelProvider.cs
@@ -13,5 +13,10 @@ public IList<LokiLabel> GetLabels()
                 new LokiLabel("namespace", "prod")
             };
         }
+
+        public IList<string> PropertiesAsLabels { get; set; } = new List<string>
+        {
+            "MyPropertyName"
+        };
     }
 }
\ No newline at end of file
diff --git a/src/Serilog.Sinks.Loki/Labels/DefaultLogLabelProvider.cs b/src/Serilog.Sinks.Loki/Labels/DefaultLogLabelProvider.cs
new file mode 100644
index 0000000..8b7e1cd
--- /dev/null
+++ b/src/Serilog.Sinks.Loki/Labels/DefaultLogLabelProvider.cs
@@ -0,0 +1,14 @@
+using System.Collections.Generic;
+
+namespace Serilog.Sinks.Loki.Labels
+{
+    class DefaultLogLabelProvider : ILogLabelProvider
+    {
+        public IList<LokiLabel> GetLabels()
+        {
+            return new List<LokiLabel>();
+        }
+
+        public IList<string> PropertiesAsLabels { get; set; } = new List<string>();
+    }
+}
\ No newline at end of file
diff --git a/src/Serilog.Sinks.Loki/Labels/ILogLabelProvider.cs b/src/Serilog.Sinks.Loki/Labels/ILogLabelProvider.cs
index ad5535e..62cbbd6 100644
--- a/src/Serilog.Sinks.Loki/Labels/ILogLabelProvider.cs
+++ b/src/Serilog.Sinks.Loki/Labels/ILogLabelProvider.cs
@@ -5,5 +5,6 @@ namespace Serilog.Sinks.Loki.Labels
     public interface ILogLabelProvider
     {
         IList<LokiLabel> GetLabels();
+        IList<string> PropertiesAsLabels { get; set; }
     }
 }
\ No newline at end of file
diff --git a/src/Serilog.Sinks.Loki/LokiBatchFormatter.cs b/src/Serilog.Sinks.Loki/LokiBatchFormatter.cs
index 1a1e4a4..f61eae3 100644
--- a/src/Serilog.Sinks.Loki/LokiBatchFormatter.cs
+++ b/src/Serilog.Sinks.Loki/LokiBatchFormatter.cs
@@ -14,15 +14,17 @@ namespace Serilog.Sinks.Loki
     internal class LokiBatchFormatter : IBatchFormatter 
     {
         private readonly IList<LokiLabel> _globalLabels;
+        private readonly IList<string> _propertiesAsLabels;
 
         public LokiBatchFormatter()
         {
             _globalLabels = new List<LokiLabel>();
         }
 
-        public LokiBatchFormatter(IList<LokiLabel> globalLabels)
+        public LokiBatchFormatter(ILogLabelProvider logLabelProvider)
         {
-            _globalLabels = globalLabels;
+            _globalLabels = logLabelProvider.GetLabels();
+            _propertiesAsLabels = logLabelProvider.PropertiesAsLabels;
         }
 
         public void Format(IEnumerable<LogEvent> logEvents, ITextFormatter formatter, TextWriter output)
@@ -46,14 +48,6 @@ public void Format(IEnumerable<LogEvent> logEvents, ITextFormatter formatter, Te
                 foreach (LokiLabel globalLabel in _globalLabels)
                     stream.Labels.Add(new LokiLabel(globalLabel.Key, globalLabel.Value));
 
-                foreach (KeyValuePair<string, LogEventPropertyValue> property in logEvent.Properties)
-                    // Some enrichers pass strings with quotes surrounding the values inside the string,
-                    // which results in redundant quotes after serialization and a "bad request" response.
-                    // To avoid this, remove all quotes from the value.
-                    // We also remove any \r\n newlines and replace with \n new lines to prevent "bad request" responses
-                    // We also remove backslashes and replace with forward slashes, Loki doesn't like those either
-                    stream.Labels.Add(new LokiLabel(property.Key, property.Value.ToString().Replace("\"", "").Replace("\r\n", "\n").Replace("\\", "/")));
-
                 var time = logEvent.Timestamp.ToString("o");
 
                 var sb = new StringBuilder();
@@ -69,6 +63,24 @@ public void Format(IEnumerable<LogEvent> logEvents, ITextFormatter formatter, Te
                     }
                 }
 
+                foreach (KeyValuePair<string, LogEventPropertyValue> property in logEvent.Properties)
+                {
+                    // Some enrichers pass strings with quotes surrounding the values inside the string,
+                    // which results in redundant quotes after serialization and a "bad request" response.
+                    // To avoid this, remove all quotes from the value.
+                    // We also remove any \r\n newlines and replace with \n new lines to prevent "bad request" responses
+                    // We also remove backslashes and replace with forward slashes, Loki doesn't like those either
+                    var propertyValue = property.Value.ToString().Replace("\"", "").Replace("\r\n", "\n").Replace("\\", "/");
+                    if (_propertiesAsLabels.Contains(property.Key, StringComparer.OrdinalIgnoreCase))
+                    {
+                        stream.Labels.Add(new LokiLabel(property.Key, propertyValue));
+                    }
+                    else
+                    {
+                        sb.Append($" {property.Key}={propertyValue}");
+                    }
+                }
+
                 // Loki doesn't like \r\n for new line, and we can't guarantee the message doesn't have any
                 // in it, so we replace \r\n with \n on the final message
                 // We also flip backslashes to forward slashes, Loki doesn't like those either.
diff --git a/src/Serilog.Sinks.Loki/LokiSinkExtensions.cs b/src/Serilog.Sinks.Loki/LokiSinkExtensions.cs
index cee9953..08f3b60 100644
--- a/src/Serilog.Sinks.Loki/LokiSinkExtensions.cs
+++ b/src/Serilog.Sinks.Loki/LokiSinkExtensions.cs
@@ -11,7 +11,7 @@ public static LoggerConfiguration LokiHttp(this LoggerSinkConfiguration sinkConf
         
         private static LoggerConfiguration LokiHttpImpl(this LoggerSinkConfiguration sinkConfiguration, LokiCredentials credentials, ILogLabelProvider logLabelProvider, IHttpClient httpClient)
         {
-            var formatter = logLabelProvider != null ? new LokiBatchFormatter(logLabelProvider.GetLabels()) : new LokiBatchFormatter();
+            var formatter = new LokiBatchFormatter(logLabelProvider ?? new DefaultLogLabelProvider());
             
             var client = httpClient ?? new DefaultLokiHttpClient();
             if (client is LokiHttpClient c)
diff --git a/test/Serilog.Sinks.Loki.Tests/Infrastructure/TestLabelProvider.cs b/test/Serilog.Sinks.Loki.Tests/Infrastructure/TestLabelProvider.cs
index 052de86..532aef6 100644
--- a/test/Serilog.Sinks.Loki.Tests/Infrastructure/TestLabelProvider.cs
+++ b/test/Serilog.Sinks.Loki.Tests/Infrastructure/TestLabelProvider.cs
@@ -12,5 +12,7 @@ public IList<LokiLabel> GetLabels()
                 new LokiLabel("app", "tests")
             };
         }
+
+        public IList<string> PropertiesAsLabels { get; set; } = new List<string>();
     }
 }
\ No newline at end of file