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<!DOCTYPE html>
<html lang="en">
<head>
<!-- Global Metadata --><meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<link rel="icon" type="image/svg+xml" href="/favicon.svg">
<meta name="generator" content="Astro v2.4.4">
<meta name="robots" content="index, follow">
<!-- Canonical URL -->
<link rel="canonical" href="https://creative-boba-e6cae7.netlify.app/">
<!-- Primary Meta Tags -->
<title>Julian Klotz</title>
<meta name="title" content="Julian Klotz">
<meta name="description" content="Product Design & Consulting · Immenstadt, Germany">
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<meta property="og:type" content="website">
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<meta property="og:title" content="Julian Klotz">
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<link rel="stylesheet" href="/_astro/about.bef62f62.css" /><script type="module">let c=document.getElementById("header")?.classList,s=function(){return window.scrollY};const o=200,t=20,i=function(e,l){const n=s();n>o+t?e():n<o-t&&l()};function r(){c?.add("js-collapse-nav")}function a(){c?.remove("js-collapse-nav")}window.addEventListener("scroll",function(){i(r,a)});
</script></head>
<body class="bg-white dark:bg-black dark:text-white text-dark">
<a href="#main" class="sr-only focus:not-sr-only">Skip to content</a>
<div id="top"></div>
<header class="bg-white dark:bg-black sticky top-0 z-50 font-sans" id="header">
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg jk-grid--header py-3">
<a href="/" title="Go to homepage">
<h2 class="text-dark dark:text-white">
<span class="fancy-link">Julian Klotz</span><br>
<div class="text-gray-dark dark:text-gray-light header__nav-sub">
Product Design & Consulting<br>
Immenstadt, Germany
</div>
</h2>
</a>
<nav class="flex items-center pt-3 md:pt-0 list-none overflow-auto scrollbar-width-none -mr-8 md:mr-0 md:flex-wrap">
<li class="pr-5 md:pl-5 md:pr-0">
<a href="#services" class="py-1 fancy-link text-black dark:text-white">
Services
</a>
</li>
<li class="pr-5 md:pl-5 md:pr-0">
<a href="#location" class="py-1 fancy-link text-black dark:text-white">
Location
</a>
</li>
<li class="pr-5 md:pl-5 md:pr-0">
<a href="#background" class="py-1 fancy-link text-black dark:text-white">
Background
</a>
</li>
<li class="pr-5 md:pl-5 md:pr-0">
<a href="#contact" class="py-1 fancy-link text-black dark:text-white">
Contact
</a>
</li>
</nav>
</div>
</header>
<main id="main">
<div class="bg-gray-portrait">
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg jk-grid--side-stretch jk-background">
<div class="py-12 dark:text-black">
<h1 class="text-3xl mb-4 font-bold font-sans flex items-center">
<div class="block">About Julian</div>
<figure class="xl:hidden inline-block h-16 w-16">
<img class="rounded-full ml-4 inline-block max-w-full h-auto border-2 border-gray-light" alt="Portrait of Julian" width="144" height="144" src="/_astro/portrait-square_KywbI.webp" loading="lazy" decoding="async">
</figure>
</h1>
<p class="font-serif mb-3 text-lg">
Hi, I’m Julian Klotz. I help clients design and ship
successful digital products that people will love to
use. My solutions are designed around users’ needs &
desires and drive business goals.
</p>
<p class="font-serif text-lg">
Every product comes with a team, no matter how
small. I help people in product management, design
and development to grow a human-centered mindset,
enabling teams to build software that is aligned
with peoples’ behavior.
</p>
</div>
</div>
</div>
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg jk-grid--full">
<blockquote class="text-4xl md:text-6xl 2xl:text-7xl pt-12 pb-9 dark:text-gray-light font-sans">
Technology-driven companies often struggle to adapt a
mindset that puts people and accessible experiences first,
negatively affecting customer satisfaction and business
performance.
</blockquote>
</div>
<div class="bg-green-light dark:text-black" id="services">
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--side-stretch font-serif relative">
<div>
<h2 class="text-5xl mb-4 font-bold font-sans">
<span class="kicker">Design Phases</span><br>
Services
</h2>
<p>
Here’s an overview of how I can support product
teams. The phases and methods depend on the scope
and the characteristics of the projects.
</p>
</div>
<div class="absolute top-0 left-0 w-full h-full z-0">
<img class="jk-doodle" src="/doodle.svg" alt="">
</div>
</div>
</div>
<div class="">
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--inverse font-serif">
<div class="mb-3">
<h3 class="text-3xl mb-4 font-bold font-sans sticky bg-white dark:bg-black top-12">
<span class="kicker">Phase №1</span><br>
Ideation & Discovery
</h3>
</div>
<div>
<ul class="my-3">
<li class="mb-2">
<em>customer interviews</em> — Building structured knowledge
about the customers’ needs and desires, driven
by frequent interviews.
</li>
<li class="mb-2">
<em>Desk research</em> — Reviewing
literature, existing research and identifying
competitors.
</li>
<li class="mb-2">
<em>Benchmarking</em> — Profiling
similar products with respect to their strengths
and weaknesses.
</li>
<li class="mb-2">
<em>Creating experience maps</em> — Experience maps reflect the
users high-level journey with a product,
including moments of success and pain points.
</li>
<li class="mb-2">
<em>Creating opportunity solution trees</em> — Mapping out opportunities and
solutions in a tree-structure that supports
making informed, contrasting decisions.
</li>
</ul>
</div>
</div>
</div>
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--inverse font-serif">
<div class="mb-3">
<h3 class="text-3xl mb-4 font-bold font-sans sticky top-12 bg-white dark:bg-black">
<span class="kicker">Phase №2</span><br>Concept
</h3>
</div>
<div>
<ul class="my-3">
<li class="mb-2">
<em>Context analysis</em> — Understanding in which contexts
the product will be used “in the field”.
</li>
<li class="mb-2">
<em>Product language</em> — define
What the product should feel like and how it aligns
with the brand.
</li>
<li class="mb-2">
<em>Requirements analysis</em> — Defining features and their
interactions
</li>
<li class="mb-2">
<em>Lo-fidelity prototyping</em> — Try
out ideas related to your concept in very simple
ways, like using paper prototypes and letting people
explain sketched schematics
</li>
</ul>
</div>
</div>
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--inverse font-serif">
<div class="mb-3">
<h3 class="text-3xl mb-4 font-bold font-sans sticky top-12 bg-white dark:bg-black">
<span class="kicker">Phase №3</span><br>Production
</h3>
</div>
<div>
<ul class="my-3">
<li class="mb-2">
<em>Designing a Design System</em> — A
design system captures all the details of the user
interface, from the smallest elements (colors, font
sizes etc.) to complex layouts.
</li>
<li class="mb-2">
<em>User Flows</em> — Define the
different paths that users can take through the
jungle of user interface elements, views, modals and
overlays.
</li>
<li class="mb-2">
<em>UI Design</em> — Arguably, this is
the step that most people refer to when talking
about <i>design</i>. Moving pixels, walking through
sequences of views and polishing drop shadows.
</li>
<li class="mb-2">
<em>High-fidelity prototyping and testing</em> —  At this point, the product is
close to technical implementation. Using tools like
Figma or Sketch, interactive prototypes can be
created with ease. Testing the prototypes upfront
with real users will help to keep the number of
iterations low and developers happy.
</li>
</ul>
</div>
</div>
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--inverse font-serif">
<div class="mb-3">
<h3 class="text-3xl mb-4 font-bold font-sans sticky top-12 bg-white dark:bg-black">
<span class="kicker">Phase №4</span><br>Implementation
& Launch
</h3>
</div>
<div>
<ul class="my-3">
<li class="mb-2">
<em>Refining</em> — During technical
implementation, details questions will pop up,
resulting in adjustments to the concept and design.
</li>
<li class="mb-2">
<em>Setting up tracking</em> — It’s
time to set up tracking and to gather key numbers
right from the start.
</li>
<li class="mb-2">
<em>User testing</em> — Depending on
how much testing has been done so for, the product
can be tested “in the wild” now while being in alpha
or beta version, giving you insights about the final
product.
</li>
<li class="mb-2">
<em>Let’s talk!</em> — During
technical implementation, marketing, customer
support, sales and other stakeholders should be
informed about the upcoming launch or update.
</li>
</ul>
</div>
</div>
<section class="bg-green-light dark:bg-black pt-14 pb-10" id="location">
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg jk-grid--side-stretch">
<div class="font-serif mb-4">
<h2 class="text-5xl mb-4 font-bold font-sans">
Location
</h2>
<p class="mb-3">
I’m based in Immenstadt im Allgäu, south-eastern
Germany, between Lake Constance and Munich. I work
remote and on-location, because I value both
face-to-face communiation and phases of concentrated
work at the desk. Locations include:
</p>
<ul class="inline font-sans mt-3 text-black">
<li class="inline">Augsburg ·</li>
<li class="inline">Bregenz (AT) ·</li>
<li class="inline">Füssen ·</li>
<li class="inline">Kempten ·</li>
<li class="inline">Lindau ·</li>
<li class="inline">Marktoberdorf ·</li>
<li class="inline">Munich ·</li>
<li class="inline">St.Gallen (CH) ·</li>
<li class="inline">Ulm</li>
</ul>
</div>
<div>
<img class="dark:hidden w-full" alt="Location showing the area around Immenstadt i. Allgäu" src="./map-light.svg">
<img class="hidden dark:inline w-full" alt="Location showing the area around Immenstadt i. Allgäu" src="./map-dark.svg">
</div>
</div>
</section>
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--full font-serif background">
<div>
<h2 class="text-5xl mb-4 font-bold font-sans">
Background
</h2>
<p>
I graduated in Interactive Media Design (M.A.) at the
University of Applied Sciences, Darmstadt in 2013. Since
then, I’ve been working in design and development roles
fulltime. Previous design projects include:
</p>
<ul class="list-disc pl-6 py-3">
<li>Introducing subscription-based business models</li>
<li>Creating cross-platform design systems</li>
<li>
Designing content management systems for travel
destinations
</li>
<li>
Designing user interfaces for AI-based medical
technologies
</li>
<li>
Iterating and improving on an existing B2C sales
platform
</li>
<li>
Designing a sharing and communication app for
performing arts
</li>
<li>
Research and design prototyping for a hiking and
cycling app (map, route planner, location search, …)
</li>
</ul>
</div>
</div>
<div class="bg-green-light dark:text-black" id="contact">
<div class="jk-grid container mx-auto max-w-screen-xl px-8 text-lg pt-14 pb-10 jk-grid--full">
<div>
<h2 class="text-5xl mb-4 font-bold font-sans font-sans">
Contact
</h2>
<p class="font-serif text-lg">
If you’d like to say “hi,” here’s the place to do
it.
</p>
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<input class="block w-full py-2 px-2 rounded-md border-2 border-gray-light" id="name" type="text" name="name">
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<input class="block w-full py-2 px-2 rounded-md border-2 border-gray-light" id="email" type="email" name="email" required>
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<input class="block w-full py-2 px-2 rounded-md border-2 border-gray-light" id="email" type="text" name="subject" required>
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