I think this is an improvement over what's there, so I'm +1 on it, though I think that we could do a better job of giving people guidance here.

As a follow-up step, what if we added a page to the Jupyter docs like Cite Jupyter Projects. On that page / section, we'd note that Jupyter has a number of semi-independent sub-projects, many of which have their own scholarly artifacts for citation. We can then include a list of the known papers that are out there along with bibtex entries etc to make it easier for people. Once that exists, we can add a short section here like Cite Jupyter at the bottom of the About page, and it would redirect to the docs page.