diff --git a/pkg/plugins/generic/generic_plugin.go b/pkg/plugins/generic/generic_plugin.go
index 4ad10b85c..8254acaa6 100644
--- a/pkg/plugins/generic/generic_plugin.go
+++ b/pkg/plugins/generic/generic_plugin.go
@@ -2,6 +2,7 @@ package generic
 
 import (
 	"bytes"
+	"errors"
 	"os/exec"
 	"reflect"
 	"strconv"
@@ -172,6 +173,10 @@ func (p *GenericPlugin) Apply() error {
 	}
 
 	if err := utils.SyncNodeState(p.DesireState, pfsToSkip); err != nil {
+		// Catch the "cannot allocate memory" error and try to use PCI realloc
+		if errors.Is(err, syscall.ENOMEM) {
+			p.addToDesiredKernelArgs(utils.KernelArgPciRealloc)
+		}
 		return err
 	}
 	p.LastState = &sriovnetworkv1.SriovNetworkNodeState{}
diff --git a/pkg/utils/utils.go b/pkg/utils/utils.go
index 635ca054b..a63c67587 100644
--- a/pkg/utils/utils.go
+++ b/pkg/utils/utils.go
@@ -42,6 +42,7 @@ const (
 	DeviceBF2             = "a2d6"
 	DeviceBF3             = "a2dc"
 
+	KernelArgPciRealloc = "pci=realloc"
 	KernelArgIntelIommu = "intel_iommu=on"
 	KernelArgIommuPt    = "iommu=pt"
 )