diff --git a/deploy/operator.yaml b/deploy/operator.yaml
index 3e1b4060c..c977bc15c 100644
--- a/deploy/operator.yaml
+++ b/deploy/operator.yaml
@@ -16,7 +16,7 @@ spec:
       containers:
         - name: keycloak-operator
           # Replace this with the built image name
-          image: quay.io/keycloak/keycloak-operator:master
+          image: quay.io/keycloak/keycloak-operator:10.0.0
           command:
           - keycloak-operator
           imagePullPolicy: Always
diff --git a/pkg/model/image_manager.go b/pkg/model/image_manager.go
index ea256fef6..9bc40e804 100644
--- a/pkg/model/image_manager.go
+++ b/pkg/model/image_manager.go
@@ -14,7 +14,7 @@ const (
 	RHMIBackupContainer   = "RELATED_IMAGE_RHMI_BACKUP_CONTAINER"
 	PostgresqlImage       = "RELATED_IMAGE_POSTGRESQL"
 
-	DefaultKeycloakImage         = "quay.io/keycloak/keycloak:9.0.2"
+	DefaultKeycloakImage         = "quay.io/keycloak/keycloak:10.0.0"
 	DefaultRHSSOImageOpenJ9      = "registry.redhat.io/rh-sso-7/sso74-openshift-rhel8:7.4-1"
 	DefaultRHSSOImageOpenJDK     = "registry.redhat.io/rh-sso-7/sso74-openshift-rhel8:7.4-1"
 	DefaultKeycloakInitContainer = "quay.io/keycloak/keycloak-init-container:master"
diff --git a/version/version.go b/version/version.go
index 88509e402..47731252a 100644
--- a/version/version.go
+++ b/version/version.go
@@ -1,5 +1,5 @@
 package version
 
 var (
-	Version = "9.0.2"
+	Version = "10.0.0"
 )