diff --git a/hack/go-build.sh b/hack/go-build.sh
index dcb83c986..ea65de843 100755
--- a/hack/go-build.sh
+++ b/hack/go-build.sh
@@ -1,6 +1,6 @@
 #!/bin/sh
 REPO=https://github.com/kiegroup/kie-cloud-operator
-BRANCH=1.0.x
+BRANCH=1.0.1
 REGISTRY=quay.io/kiegroup
 IMAGE=kie-cloud-operator
 TAG=1.0