diff --git a/Makefile b/Makefile
index b3f0f0cfeb..b0b7012a6f 100644
--- a/Makefile
+++ b/Makefile
@@ -36,6 +36,7 @@ LDFLAGS += -X knative.dev/func/pkg/k8s.TarImage=$(FUNC_UTILS_IMG)
 LDFLAGS += -X knative.dev/func/pkg/pipelines/tekton.DeployerImage=$(FUNC_UTILS_IMG)
 
 GOFLAGS      := "-ldflags=$(LDFLAGS)"
+export GOFLAGS
 
 MAKEFILE_DIR := $(dir $(abspath $(lastword $(MAKEFILE_LIST))))