diff --git a/example-disable-clusterip-routing.yaml b/example-disable-clusterip-routing.yaml
new file mode 100644
index 000000000000..b3a41aebdaaa
--- /dev/null
+++ b/example-disable-clusterip-routing.yaml
@@ -0,0 +1,20 @@
+apiVersion: serving.knative.dev/v1
+kind: Service
+metadata:
+  name: example-service
+spec:
+  template:
+    metadata:
+      annotations:
+        # Disable ClusterIP routing for this revision
+        # When set to "true", the activator will only use pod IP routing
+        serving.knative.dev/disable-clusterip-routing: "true"
+    spec:
+      containers:
+        - image: gcr.io/knative-samples/helloworld-go
+          ports:
+            - containerPort: 8080
+          env:
+            - name: TARGET
+              value: "Go Sample v1"
+
diff --git a/pkg/activator/net/throttler.go b/pkg/activator/net/throttler.go
index 0ef298c48db4..816617e9cede 100644
--- a/pkg/activator/net/throttler.go
+++ b/pkg/activator/net/throttler.go
@@ -132,6 +132,7 @@ type revisionThrottler struct {
 	revID                types.NamespacedName
 	containerConcurrency int
 	lbPolicy             lbPolicy
+	disableClusterIP     bool
 
 	// These are used in slicing to infer which pods to assign
 	// to this activator.
@@ -171,6 +172,7 @@ type revisionThrottler struct {
 func newRevisionThrottler(revID types.NamespacedName,
 	containerConcurrency int, proto string,
 	breakerParams queue.BreakerParams,
+	disableClusterIP bool,
 	logger *zap.SugaredLogger,
 ) *revisionThrottler {
 	logger = logger.With(zap.String(logkey.Key, revID.String()))
@@ -198,6 +200,7 @@ func newRevisionThrottler(revID types.NamespacedName,
 		logger:               logger,
 		protocol:             proto,
 		lbPolicy:             lbp,
+		disableClusterIP:     disableClusterIP,
 	}
 
 	// Start with unknown
@@ -414,10 +417,11 @@ func (rt *revisionThrottler) handleUpdate(update revisionDestsUpdate) {
 	rt.logger.Debugw("Handling update",
 		zap.String("ClusterIP", update.ClusterIPDest), zap.Object("dests", logging.StringSet(update.Dests)))
 
-	// ClusterIP is not yet ready, so we want to send requests directly to the pods.
+	// If ClusterIP routing is disabled OR ClusterIP is not yet ready,
+	// we want to send requests directly to the pods.
 	// NB: this will not be called in parallel, thus we can build a new podTrackers
 	// array before taking out a lock.
-	if update.ClusterIPDest == "" {
+	if rt.disableClusterIP || update.ClusterIPDest == "" {
 		// Create a map for fast lookup of existing trackers.
 		trackersMap := make(map[string]*podTracker, len(rt.podTrackers))
 		for _, tracker := range rt.podTrackers {
@@ -546,11 +550,16 @@ func (t *Throttler) getOrCreateRevisionThrottler(revID types.NamespacedName) (*r
 		if err != nil {
 			return nil, err
 		}
+		// Check if ClusterIP routing is disabled via annotation
+		disableClusterIP := rev.Annotations != nil &&
+			rev.Annotations[serving.DisableClusterIPRoutingAnnotationKey] == "true"
+
 		revThrottler = newRevisionThrottler(
 			revID,
 			int(rev.Spec.GetContainerConcurrency()),
 			pkgnet.ServicePortName(rev.GetProtocol()),
 			queue.BreakerParams{QueueDepth: breakerQueueDepth, MaxConcurrency: revisionMaxConcurrency},
+			disableClusterIP,
 			t.logger,
 		)
 		t.revisionThrottlers[revID] = revThrottler
diff --git a/pkg/activator/net/throttler_test.go b/pkg/activator/net/throttler_test.go
index ed727a26c79b..4dccb8f0edb5 100644
--- a/pkg/activator/net/throttler_test.go
+++ b/pkg/activator/net/throttler_test.go
@@ -618,7 +618,7 @@ func TestPodAssignmentFinite(t *testing.T) {
 	defer cancel()
 
 	throttler := newTestThrottler(ctx)
-	rt := newRevisionThrottler(revName, 42 /*cc*/, pkgnet.ServicePortNameHTTP1, testBreakerParams, logger)
+	rt := newRevisionThrottler(revName, 42 /*cc*/, pkgnet.ServicePortNameHTTP1, testBreakerParams, false /*disableClusterIP*/, logger)
 	rt.numActivators.Store(4)
 	rt.activatorIndex.Store(0)
 	throttler.revisionThrottlers[revName] = rt
@@ -670,7 +670,7 @@ func TestPodAssignmentInfinite(t *testing.T) {
 	defer cancel()
 
 	throttler := newTestThrottler(ctx)
-	rt := newRevisionThrottler(revName, 0 /*cc*/, pkgnet.ServicePortNameHTTP1, testBreakerParams, logger)
+	rt := newRevisionThrottler(revName, 0 /*cc*/, pkgnet.ServicePortNameHTTP1, testBreakerParams, false /*disableClusterIP*/, logger)
 	throttler.revisionThrottlers[revName] = rt
 
 	update := revisionDestsUpdate{
@@ -902,12 +902,87 @@ func TestMultipleActivators(t *testing.T) {
 func TestInfiniteBreakerCreation(t *testing.T) {
 	// This test verifies that we use infiniteBreaker when CC==0.
 	tttl := newRevisionThrottler(types.NamespacedName{Namespace: "a", Name: "b"}, 0, /*cc*/
-		pkgnet.ServicePortNameHTTP1, queue.BreakerParams{}, TestLogger(t))
+		pkgnet.ServicePortNameHTTP1, queue.BreakerParams{}, false /*disableClusterIP*/, TestLogger(t))
 	if _, ok := tttl.breaker.(*infiniteBreaker); !ok {
 		t.Errorf("The type of revisionBreaker = %T, want %T", tttl, (*infiniteBreaker)(nil))
 	}
 }
 
+func TestDisableClusterIPRouting(t *testing.T) {
+	// Test that when disableClusterIP is true, we always use pod trackers even when ClusterIP is available
+	logger := TestLogger(t)
+	revName := types.NamespacedName{Namespace: testNamespace, Name: testRevision}
+
+	// Create a revision throttler with ClusterIP disabled
+	rt := newRevisionThrottler(revName, 42 /*cc*/, pkgnet.ServicePortNameHTTP1,
+		testBreakerParams, true /*disableClusterIP*/, logger)
+
+	// Update with both ClusterIP and pod destinations
+	update := revisionDestsUpdate{
+		Rev:           revName,
+		ClusterIPDest: "10.0.0.1:80", // ClusterIP is available
+		Dests:         sets.New("ip1", "ip2", "ip3"),
+	}
+
+	rt.handleUpdate(update)
+
+	// Verify that we're using pod trackers, not ClusterIP
+	rt.mux.RLock()
+	defer rt.mux.RUnlock()
+
+	if rt.clusterIPTracker != nil {
+		t.Error("Expected clusterIPTracker to be nil when ClusterIP routing is disabled")
+	}
+
+	if len(rt.podTrackers) != 3 {
+		t.Errorf("Expected 3 pod trackers, got %d", len(rt.podTrackers))
+	}
+
+	// Verify pod trackers have correct destinations
+	expectedDests := sets.New("ip1", "ip2", "ip3")
+	for _, tracker := range rt.podTrackers {
+		if !expectedDests.Has(tracker.dest) {
+			t.Errorf("Unexpected pod tracker destination: %s", tracker.dest)
+		}
+		expectedDests.Delete(tracker.dest)
+	}
+}
+
+func TestEnableClusterIPRoutingByDefault(t *testing.T) {
+	// Test that when disableClusterIP is false (default), we use ClusterIP when available
+	logger := TestLogger(t)
+	revName := types.NamespacedName{Namespace: testNamespace, Name: testRevision}
+
+	// Create a revision throttler with ClusterIP enabled (default)
+	rt := newRevisionThrottler(revName, 42 /*cc*/, pkgnet.ServicePortNameHTTP1,
+		testBreakerParams, false /*disableClusterIP*/, logger)
+
+	// Update with both ClusterIP and pod destinations
+	update := revisionDestsUpdate{
+		Rev:           revName,
+		ClusterIPDest: "10.0.0.1:80", // ClusterIP is available
+		Dests:         sets.New("ip1", "ip2", "ip3"),
+	}
+
+	rt.handleUpdate(update)
+
+	// Verify that we're using ClusterIP, not pod trackers
+	rt.mux.RLock()
+	defer rt.mux.RUnlock()
+
+	if rt.clusterIPTracker == nil {
+		t.Error("Expected clusterIPTracker to be set when ClusterIP routing is enabled")
+	}
+
+	if rt.clusterIPTracker.dest != "10.0.0.1:80" {
+		t.Errorf("Expected clusterIPTracker dest to be '10.0.0.1:80', got %s", rt.clusterIPTracker.dest)
+	}
+
+	if rt.podTrackers != nil {
+		t.Error("Expected podTrackers to be nil when using ClusterIP")
+	}
+}
+
 func (t *Throttler) try(ctx context.Context, requests int, try func(string) error) chan tryResult {
 	resultChan := make(chan tryResult)
 
diff --git a/pkg/apis/serving/register.go b/pkg/apis/serving/register.go
index 7fc51964f1e7..5c81290a422b 100644
--- a/pkg/apis/serving/register.go
+++ b/pkg/apis/serving/register.go
@@ -144,6 +144,11 @@ const (
 
 	// ProgressDeadlineAnnotationKey is the label key for the per revision progress deadline to set for the deployment
 	ProgressDeadlineAnnotationKey = GroupName + "/progress-deadline"
+
+	// DisableClusterIPRoutingAnnotationKey is the annotation key to disable ClusterIP routing for a revision
+	// When set to "true", the activator will only use pod IP routing and not use ClusterIP for load balancing.
+	// By default, ClusterIP routing is enabled.
+	DisableClusterIPRoutingAnnotationKey = GroupName + "/disable-clusterip-routing"
 )
 
 var (
diff --git a/pkg/autoscaler/metrics/stat.pb.go b/pkg/autoscaler/metrics/stat.pb.go
index 99df6f71699d..58024c8ed1a5 100644
--- a/pkg/autoscaler/metrics/stat.pb.go
+++ b/pkg/autoscaler/metrics/stat.pb.go
@@ -22,10 +22,11 @@ package metrics
 import (
 	encoding_binary "encoding/binary"
 	fmt "fmt"
-	proto "github.com/gogo/protobuf/proto"
 	io "io"
 	math "math"
 	math_bits "math/bits"
+
+	proto "github.com/gogo/protobuf/proto"
 )
 
 // Reference imports to suppress errors if they are not otherwise used.
diff --git a/test/test_images/grpc-ping/proto/ping.pb.go b/test/test_images/grpc-ping/proto/ping.pb.go
index f1cf30f9c35a..5dedf9ffbf02 100644
--- a/test/test_images/grpc-ping/proto/ping.pb.go
+++ b/test/test_images/grpc-ping/proto/ping.pb.go
@@ -22,13 +22,14 @@ package ping
 import (
 	context "context"
 	fmt "fmt"
+	io "io"
+	math "math"
+	math_bits "math/bits"
+
 	proto "github.com/gogo/protobuf/proto"
 	grpc "google.golang.org/grpc"
 	codes "google.golang.org/grpc/codes"
 	status "google.golang.org/grpc/status"
-	io "io"
-	math "math"
-	math_bits "math/bits"
 )
 
 // Reference imports to suppress errors if they are not otherwise used.