diff --git a/Makefile b/Makefile
index 9e8a43d1d4..6efc0238d3 100644
--- a/Makefile
+++ b/Makefile
@@ -37,10 +37,6 @@ endif
 
 GO_SOURCES=go.mod go.sum $(shell find pkg cmd -type f -name "*.go")
 
-REGISTRY?=gcr.io/k8s-staging-provider-aws
-IMAGE?=$(REGISTRY)/aws-ebs-csi-driver
-TAG?=$(GIT_COMMIT)
-
 ALL_OS?=linux windows
 ALL_ARCH_linux?=amd64 arm64
 ALL_OSVERSION_linux?=al2023
@@ -100,8 +96,7 @@ update: update/gofmt update/kustomize update/mockgen update/gomod update/shfmt u
 verify: verify/govet verify/golangci-lint verify/update
 	@echo "All verifications passed!"
 
-.PHONY: all-push
-all-push: all-image-registry push-manifest
+
 
 .PHONY: cluster/create
 cluster/create: bin/kops bin/eksctl bin/aws bin/gomplate
@@ -187,6 +182,9 @@ update-sidecar-dependencies: update-truth-sidecars generate-sidecar-tags update/
 ## CI aliases
 # Targets intended to be executed mostly or only by CI jobs
 
+.PHONY: all-push
+all-push: all-image-registry push-manifest
+
 .PHONY: all-push-with-a1compat
 all-push-with-a1compat: sub-image-linux-arm64-al2 all-image-registry push-manifest
 
diff --git a/cloudbuild.yaml b/cloudbuild.yaml
index 618a4e4af1..142c79de6e 100644
--- a/cloudbuild.yaml
+++ b/cloudbuild.yaml
@@ -15,11 +15,8 @@
 timeout: 5400s
 steps:
   - name: gcr.io/k8s-staging-test-infra/gcb-docker-gcloud:v20240523-a15ad90fc9
-    entrypoint: ./hack/prow.sh
+    entrypoint: ./hack/cloudbuild.sh
     env:
       - GIT_TAG=${_GIT_TAG}
       - PULL_BASE_REF=${_PULL_BASE_REF}
-      - REGISTRY_NAME=gcr.io/${_STAGING_PROJECT}
       - HOME=/root
-substitutions:
-  _STAGING_PROJECT: "k8s-staging-provider-aws"
diff --git a/hack/prow.sh b/hack/cloudbuild.sh
similarity index 96%
rename from hack/prow.sh
rename to hack/cloudbuild.sh
index bc0646f532..7a32466f62 100755
--- a/hack/prow.sh
+++ b/hack/cloudbuild.sh
@@ -39,7 +39,7 @@ loudecho "Set up QEMU"
 docker run --rm --privileged multiarch/qemu-user-static --reset -p yes
 
 loudecho "Push manifest list containing amazon linux and windows based images to GCR"
-export REGISTRY=$REGISTRY_NAME
+export IMAGE=gcr.io/k8s-staging-provider-aws/aws-ebs-csi-driver
 export TAG=$GIT_TAG
 export VERSION=$PULL_BASE_REF
 IMAGE=gcr.io/k8s-staging-provider-aws/aws-ebs-csi-driver make -j $(nproc) all-push-with-a1compat
diff --git a/hack/e2e/build-image.sh b/hack/e2e/build-image.sh
index 3370f6e6c3..fb098d7301 100755
--- a/hack/e2e/build-image.sh
+++ b/hack/e2e/build-image.sh
@@ -65,6 +65,8 @@ function build_and_push() {
     export ALL_ARCH_linux="${IMAGE_ARCH}"
   fi
   make -j $(nproc) all-push
+
+  loudecho "Image pushed to ${IMAGE_NAME}:${IMAGE_TAG}"
 }
 
 if [[ "${CREATE_MISSING_ECR_REPO}" == true ]]; then