diff --git a/hack/prow.sh b/hack/prow.sh
index 9d4dca515c..6faaa0ee5d 100755
--- a/hack/prow.sh
+++ b/hack/prow.sh
@@ -41,4 +41,4 @@ docker run --rm --privileged multiarch/qemu-user-static --reset -p yes
 loudecho "Push manifest list containing amazon linux and windows based images to GCR"
 export REGISTRY=$REGISTRY_NAME
 export TAG=$GIT_TAG
-make all-push
+IMAGE=gcr.io/k8s-staging-provider-aws/aws-ebs-csi-driver make all-push