[epic] Wiser Initiative - pathways to a wiser, weller world

[rufuspollock]

Key Documents
Wiser 2022 A10
Wiser Job Stories
Wiser SCQH

Acceptance

• PA10 for the initiative - see key documents above
• Updated brand for Life Itself [epic] Life Itself Branding and Style Major Revision 2022 #162
• Website updated [epic] Life Itself new integrated website 2022  #170
• Comms strategy around Wiser determined and in action
• Budget defined

Tasks

Market Research

• Questionnaire (see Design and share questionnaire to gauge needs re curated content #148)
• Once we have an MVP, do 5 deeper interviews to corroborate our ideas (see Wiser Newsletter #166)

Website Restructure & Ecosystem Merge (see #162)

Develop Guides

• Set-up for content curation see Wiser 2022 - Content Curation Set-Up #152
• Create Template for guides
• Test template for SEO
• Do keyword research + Answer the public to see what answers to include in guides
• Link Orgs to correct guides

Comms Strategy

• Decide on content creation/curation
  • Find ways to automate curation of content
• Podcast
  • Create A10
  • Identify key guests
• Email Marketing

Membership

• Decide on membership model
• Research best tools to use for membership management

Wiser 2022 Launch

• Ask orgs on the map to share with their networks
• Press release
• Get Interviewed on several podcasts

[nathenf]

WONTFIX - in the last year we have moved away from the wiser initiative. This has been iterated into the current #814 and development of beacons #826