diff --git a/backend/core/admin.py b/backend/core/admin.py
index ec23519..8410dfd 100644
--- a/backend/core/admin.py
+++ b/backend/core/admin.py
@@ -54,13 +54,13 @@ def has_add_permission(self, request):
 
 @admin.register(ProductContent)
 class ProductContentAdmin(admin.ModelAdmin):
-    list_display = ("id", "product", "column_name", "ucd", "order")
+    list_display = ("id", "product", "column_name", "ucd", "alias", "order")
 
     def has_add_permission(self, request):
         return False
 
-    def has_change_permission(self, request, obj=None):
-        return False
+    # def has_change_permission(self, request, obj=None):
+    #     return False
 
     def has_delete_permission(self, request, obj=None):
         return False
diff --git a/backend/core/migrations/0026_productcontent_alias.py b/backend/core/migrations/0026_productcontent_alias.py
new file mode 100644
index 0000000..e4f9b48
--- /dev/null
+++ b/backend/core/migrations/0026_productcontent_alias.py
@@ -0,0 +1,18 @@
+# Generated by Django 4.0.2 on 2023-07-25 17:21
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('core', '0025_remove_product_survey'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='productcontent',
+            name='alias',
+            field=models.CharField(blank=True, max_length=256, null=True, verbose_name='Alias'),
+        ),
+    ]
diff --git a/backend/core/models/product_content.py b/backend/core/models/product_content.py
index e027137..c670965 100644
--- a/backend/core/models/product_content.py
+++ b/backend/core/models/product_content.py
@@ -27,5 +27,8 @@ class ProductContent(models.Model):
         default=0,
     )
 
+    alias = models.CharField(
+        max_length=256, verbose_name="Alias", null=True, blank=True)
+
     def __str__(self):
         return f"{self.product.display_name} - {self.column_name}"
diff --git a/backend/pzserver/urls.py b/backend/pzserver/urls.py
index 9bbc18f..3859891 100644
--- a/backend/pzserver/urls.py
+++ b/backend/pzserver/urls.py
@@ -28,6 +28,7 @@
 )
 from django.contrib import admin
 from django.urls import include, path
+from pzserver.views import update_aliases
 from drf_spectacular.views import (
     SpectacularAPIView,
     SpectacularRedocView,
@@ -58,6 +59,8 @@
     path("api/logged_user/", LoggedUserView.as_view(), name="logged_user"),
     path("api/logout/", Logout.as_view(), name="logout"),
     path("api/shib/", include("core.shibboleth_urls", namespace="shibboleth")),
+    # API ALIAS
+    path('api/update-aliases/', update_aliases, name='update_aliases'),
     # API DOCs
     path("api/schema/", SpectacularAPIView.as_view(), name="schema"),
     path(
diff --git a/backend/pzserver/views.py b/backend/pzserver/views.py
new file mode 100644
index 0000000..f82c506
--- /dev/null
+++ b/backend/pzserver/views.py
@@ -0,0 +1,29 @@
+from rest_framework.decorators import api_view, permission_classes
+from rest_framework.permissions import IsAuthenticated
+from rest_framework.response import Response
+from core.models import ProductContent
+from django.views.decorators.csrf import csrf_exempt
+
+@api_view(['POST'])
+@permission_classes([IsAuthenticated])
+@csrf_exempt
+def update_aliases(request):
+    data = request.data
+    product_id = data.get('productId')
+    updates = data.get('updates', [])
+
+    try:
+        product_contents = ProductContent.objects.filter(product_id=product_id)
+        for update in updates:
+            content_id = update.get('id')
+            alias = update.get('alias')
+            if content_id and alias:
+                content = product_contents.get(pk=content_id)
+                content.alias = alias
+                content.save()
+
+        return Response({'message': 'Aliases updated successfully.'})
+    except ProductContent.DoesNotExist:
+        return Response({'error': 'Product not found.'}, status=404)
+    except Exception as e:
+        return Response({'error': str(e)}, status=500)
diff --git a/frontend/components/newProduct/Step3.js b/frontend/components/newProduct/Step3.js
index 024741d..623bcd2 100644
--- a/frontend/components/newProduct/Step3.js
+++ b/frontend/components/newProduct/Step3.js
@@ -16,6 +16,7 @@ import PropTypes from 'prop-types'
 import React, { useEffect, useRef, useState } from 'react'
 import { contentAssociation, getProductContents } from '../../services/product'
 import Loading from '../Loading'
+import axios from 'axios'
 
 export default function NewProductStep3({ productId, onNext, onPrev }) {
   const ucds = [
@@ -118,8 +119,25 @@ export default function NewProductStep3({ productId, onNext, onPrev }) {
       ...prevState,
       [pc.column_name]: value
     }))
+    updateAliasOnServer(pc.id, value)
   }
 
+  const updateAliasOnServer = async (contentId, aliasValue) => {
+    try {
+      await axios.post('/api/update-aliases/', {
+        productId: productId,
+        updates: [
+          {
+            id: contentId,
+            alias: aliasValue
+          }
+        ]
+      });
+    } catch (error) {
+      console.error('Error updating alias:', error);
+    }
+  };
+
   const handleCancelEdit = pc => {
     const updatedEditableFields = { ...editableFields }
     delete updatedEditableFields[pc.column_name]