-
Notifications
You must be signed in to change notification settings - Fork 12
/
facebook_ads_campaign_overview.dashboard.lookml
554 lines (554 loc) · 13.8 KB
/
facebook_ads_campaign_overview.dashboard.lookml
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
- dashboard: facebook_ads_overview
title: Facebook Ads Overview
layout: newspaper
elements:
- name: Total Clicks
title: Total Clicks
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.clicks
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 18
width: 6
height: 2
- name: Total Spend
title: Total Spend
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.spend
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 0
width: 6
height: 2
- name: Campaign Count
title: Campaign Count
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_ads.campaign_count
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 12
width: 6
height: 2
- name: Ads Count
title: Ads Count
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_ads.count
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 6
width: 6
height: 2
- name: Cost per Click
title: Cost per Click
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.cost_per_click
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 6
width: 6
height: 2
- name: Click Through Rate
title: Click Through Rate
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.click_through_rate
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 12
width: 6
height: 2
- name: Total Impressions
title: Total Impressions
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.impressions
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 0
width: 6
height: 2
- name: Daily Performance
title: Daily Performance
model: facebook_ads
explore: facebook_insights
type: looker_line
fields:
- facebook_insights.impressions
- facebook_insights.date_start_date
- facebook_insights.cost_per_click
- facebook_insights.spend
sorts:
- facebook_insights.date_start_date
limit: 5000
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 25
legend_position: right
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
y_axes:
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.cost_per_click
name: Cost per Click
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.spend
name: Spend
- label: ''
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.impressions
name: Impressions
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 4
col: 0
width: 18
height: 8
- name: Average Frequency
title: Average Frequency
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.average_frequency
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 18
width: 6
height: 2
- name: Impressions by Campaign Type
title: Impressions by Campaign Type
model: facebook_ads
explore: facebook_insights
type: looker_pie
fields:
- facebook_campaigns.buying_type
- facebook_insights.impressions
sorts:
- facebook_campaigns.buying_type
limit: 500
column_limit: 50
value_labels: legend
label_type: labPer
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: insights.impressions
name: Impressions
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: insights.clicks
name: Clicks
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: insights.cost_per_click
name: Cost per Click
series_types: {}
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 4
col: 18
width: 6
height: 8
- name: Campaign Performance (Top 10 by Impression Count)
title: Campaign Performance (Top 10 by Impression Count)
model: facebook_ads
explore: facebook_insights
type: looker_column
fields:
- facebook_campaigns.name
- facebook_insights.impressions
- facebook_insights.clicks
- facebook_insights.cost_per_click
sorts:
- facebook_insights.impressions desc
limit: 10
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.impressions
name: Impressions
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.clicks
name: Clicks
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.cost_per_click
name: Cost per Click
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 12
col: 0
width: 24
height: 8
- name: Campaign Overview
title: Campaign Overview
model: facebook_ads
explore: facebook_insights
type: table
fields:
- facebook_campaigns.name
- facebook_insights.impressions
- facebook_insights.average_frequency
- facebook_insights.clicks
- facebook_insights.click_through_rate
- facebook_insights.cost_per_click
sorts:
- facebook_insights.impressions desc
limit: 500
column_limit: 50
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
limit_displayed_rows: false
enable_conditional_formatting: true
conditional_formatting_ignored_fields:
- insights.average_frequency
- insights.impressions
- insights.clicks
- insights.click_through_rate
- facebook_insights.click_through_rate
- facebook_insights.clicks
- facebook_insights.average_frequency
- facebook_insights.impressions
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
series_types: {}
conditional_formatting:
- type: high to low
value:
background_color:
font_color:
palette:
name: Red to White
colors:
- "#F36254"
- "#FFFFFF"
bold: false
italic: false
strikethrough: false
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 20
col: 0
width: 24
height: 8
filters:
- name: Campaign Name
title: Campaign Name
type: field_filter
default_value:
model: facebook_ads
explore: facebook_ads
field: facebook_campaigns.name
listens_to_filters: []
allow_multiple_values: true
- name: Insights Start Date
title: Insights Start Date
type: date_filter
default_value: ''
model:
explore:
field:
listens_to_filters: []
allow_multiple_values: true