diff --git a/images/gif_picker.png b/images/gif_picker.png
new file mode 100644
index 0000000..948f47d
Binary files /dev/null and b/images/gif_picker.png differ
diff --git a/notices.json b/notices.json
index fe8e1e8..e6d386c 100644
--- a/notices.json
+++ b/notices.json
@@ -1,4 +1,21 @@
 [
+  {
+    "id": "gfycat_deprecation",
+    "conditions": {
+      "audience": "sysadmin",
+      "instanceType": "onprem",
+      "serverVersion": ["<7.8.9", "7.9-7.10", "8.0.0-8.0.1", "8.1.0"]
+    },
+    "localizedMessages": {
+      "en": {
+        "title": " In-product GIF picker will be temporarily unavailable",
+        "description": "Due to GFYCAT shutting down on September 1, 2023, the in-product picker will not work until a Mattermost fix is shipped in v9.0, [supported 8.x versions, and ESR versions](https://docs.mattermost.com/upgrade/release-lifecycle.html). If GIFs are important to your instance, please consider upgrading your Mattermost instance to these versions as soon as it is available.",
+        "image": "https://raw.githubusercontent.com/mattermost/notices/master/images/gif_picker.png",
+        "actionText": "Learn more",
+        "actionParam": "https://forum.mattermost.com/t/gfycat-is-going-away-what-does-it-mean-for-mattermost-users/16751"
+      }
+    }
+  },
  {
     "id": "boards_deprecations",
     "conditions": {