diff --git a/.markdownlint-cli2.jsonc b/.markdownlint-cli2.jsonc
index aaffae2c888017..aeab113a974966 100644
--- a/.markdownlint-cli2.jsonc
+++ b/.markdownlint-cli2.jsonc
@@ -141,21 +141,20 @@
     "MD052": false,
     "search-replace": {
       "rules": [
-        // XXX Many instances still found in translated content
-        // {
-        //   "name": "curly-double-quotes",
-        //   "message": "Don't use curly double quotes",
-        //   "searchPattern": "/“|”/g",
-        //   "replace": "\"",
-        //   "searchScope": "text"
-        // },
-        // {
-        //   "name": "curly-single-quotes",
-        //   "message": "Don't use curly single quotes",
-        //   "searchPattern": "/‘|’/g",
-        //   "replace": "'",
-        //   "searchScope": "text"
-        // },
+        {
+          "name": "curly-double-quotes",
+          "message": "Don't use curly double quotes",
+          "searchPattern": "/“|”/g",
+          "replace": "\"",
+          "searchScope": "text"
+        },
+        {
+          "name": "curly-single-quotes",
+          "message": "Don't use curly single quotes",
+          "searchPattern": "/‘|’/g",
+          "replace": "'",
+          "searchScope": "text"
+        },
         {
           "name": "nbsp",
           "message": "Don't use no-break spaces",
diff --git a/README.md b/README.md
index 087f887fde0732..48849a924d2d55 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # Contributing to the translated content of MDN Web Docs
 
-:tada: First of all, thanks for taking the time to contribute to [MDN Web Docs](https://developer.mozilla.org)’ translated content! :tada:
+:tada: First of all, thanks for taking the time to contribute to [MDN Web Docs](https://developer.mozilla.org)' translated content! :tada:
 
 The following is a set of guidelines for contributing to the [translated content of MDN Web Docs](https://github.com/mdn/translated-content), which is hosted within the [MDN Organization](https://github.com/mdn) on GitHub.
 
@@ -50,7 +50,7 @@ Now you need to fork and clone both the [content repo](https://github.com/mdn/co
 
 2. Run the command `yarn install` to fetch the latest packages and get the local MDN testing environment set up. It is also recommended that you run `yarn install` before every update you do to the source, to make sure you have the latest packages.
 
-3. Next, create an environment variable called `CONTENT_TRANSLATED_ROOT` containing the path to the _translated-content_ repo’s `files` directory. You could do this for a single session like so:
+3. Next, create an environment variable called `CONTENT_TRANSLATED_ROOT` containing the path to the _translated-content_ repo's `files` directory. You could do this for a single session like so:
 
    ```bash
    export CONTENT_TRANSLATED_ROOT=/path/to/translated-content/files