chore: simplify persona pages

content/en/design/personas/app-builder.md

@@ -3,14 +3,15 @@ title: "App Builders"
 linkTitle: "App Builders"
 weight: 6
 description: >
-  App builders and technical organizations develop and deliver world-class software contextualized to meet their clients’ needs and deliver value to their stakeholders. 
+  Developing and delivering world-class software
 ---
 
+App builders and technical organizations develop and deliver world-class software contextualized to meet their clients’ needs and deliver value to their stakeholders. 
+
 ## About
 
 App builders and technical organizations have in-house or contracted software developers. They deploy health technology solutions for implementing partners such an iNGOs, Governments, UN agencies etc in the community health space. They have limited familiarity with end-users such as CHWs and HCD.
 
-
 ## Values
 
 - Aligned with CHT principles and willing to contribute back to the CHT in the future

content/en/design/personas/chw-janet.md

@@ -1,14 +1,14 @@
 ---
-title: "The Professionalized Community Health Worker (CHW), Janet"
+title: "Professionalized Community Health Worker (CHW), Janet"
 linkTitle: "CHW"
 weight: 1
 description: >
-  CHWs are the central users of apps built with the Core Framework. CHWs conduct household visits and are responsible for the health of their community. CHWs are known and trusted locally and typically live in and are chosen by their community. Their degree of health training, responsibilities, and support depends upon their country and program. The majority of CHWs are women, ranging from 25-60 years old. 
+  The central users of apps built with the CHT
 ---
 
-![CHW](chw.png)
+CHWs are the central users of apps built with the Core Framework. CHWs conduct household visits and are responsible for the health of their community. CHWs are known and trusted locally and typically live in and are chosen by their community. Their degree of health training, responsibilities, and support depends upon their country and program. The majority of CHWs are women, ranging from 25-60 years old. 
 
-<br>
+![CHW](chw.png)
 
 > "It took a while to be trusted. We had to prove our worth, but now we are well appreciated."
 

content/en/design/personas/chw-supervisor-ann.md

@@ -3,12 +3,12 @@ title: "CHW Supervisor, Ann"
 linkTitle: "CHW Supervisor"
 weight: 2
 description: >
-  The CHW supervisor is the person who trains and supports CHWs and helps them meet their monthly goals. Supervisors usually split their time between administrative duties at the local health facility and accompanying CHWs on their community visits. 
+  Training and supporting CHWs 
 ---
 
-![CHW Supervisor](supervisor.png)
+The CHW supervisor is the person who trains and supports CHWs and helps them meet their monthly goals. Supervisors usually split their time between administrative duties at the local health facility and accompanying CHWs on their community visits. 
 
-<br>
+![CHW Supervisor](supervisor.png)
 
 > “During refresher trainings, when I go there, it takes me 3 hours because I copy from one book to another.”
 

content/en/design/personas/data-manager-paul.md

@@ -3,12 +3,12 @@ title: "Data Manager, Paul"
 linkTitle: "Data Manager"
 weight: 5
 description: >
-  Data Managers are often based at a regional health facility or a program or administrative unit and serve many local facilities. They are responsible for collating and reporting on community and health system data. Their work often involves following up with supervisors and nurses to verify data and retrieve missing information.
+  Collating and reporting on community and health system data
 ---
 
-![HRIO](hrio.png)
+Data Managers are often based at a regional health facility or a program or administrative unit and serve many local facilities. They are responsible for collating and reporting on community and health system data. Their work often involves following up with supervisors and nurses to verify data and retrieve missing information.
 
-<br>
+![HRIO](hrio.png)
 
 > “It’s all about training them. The Community Health Workers are just villagers and farmers, so it’s training and more training.”
 

content/en/design/personas/nurse-mary.md

@@ -3,12 +3,12 @@ title: "Nurse, Mary"
 linkTitle: "Nurse"
 weight: 4
 description: >
-  Nurses are stationed at the health facility and spend their days seeing patients. They are typically very busy and may see 50 or more patients a day. At the clinic, they sometimes deal with staff shortages, stock-outs, and poor internet connectivity. They help train and manage CHWs, particularly during monthly meetings at the facility. They are interested in seeing improvements in health metrics for the areas their facility serves. 
+  Training and managing CHWs
 ---
 
-![Nurse](nurse.png)
+Nurses are stationed at the health facility and spend their days seeing patients. They are typically very busy and may see 50 or more patients a day. At the clinic, they sometimes deal with staff shortages, stock-outs, and poor internet connectivity. They help train and manage CHWs, particularly during monthly meetings at the facility. They are interested in seeing improvements in health metrics for the areas their facility serves. 
 
-<br>
+![Nurse](nurse.png)
 
 ## About
 

content/en/design/personas/regional-manager-christina.md

@@ -3,12 +3,12 @@ title: "Regional Manager, Christina"
 linkTitle: "Regional Manager"
 weight: 3
 description: >
-  Regional managers provide overall oversight of activities in the region they are assigned. They are employed by technical and implementing partners to oversee and provide general guidance for two or more branches in a region. They troubleshoot and provide support to branch managers to optimise operations. They have limited interactions with end users but provide the link between field operations and the head office.
+  Overseeing regional activities
 ---
 
-![Regional Manager](regional-manager.png)
+Regional managers provide overall oversight of activities in the region they are assigned. They are employed by technical and implementing partners to oversee and provide general guidance for two or more branches in a region. They troubleshoot and provide support to branch managers to optimise operations. They have limited interactions with end users but provide the link between field operations and the head office.
 
-<br>
+![Regional Manager](regional-manager.png)
 
 > “I heard that some branches have already had challenges with mobile phones.”