diff --git a/.github/actions/spelling/allow.txt b/.github/actions/spelling/allow.txt
index 0776f0427d..3ddf101827 100644
--- a/.github/actions/spelling/allow.txt
+++ b/.github/actions/spelling/allow.txt
@@ -422,3 +422,10 @@ Xlang
 XResource
 XTOKEN
 xunit
+advancedinstaller
+advinst
+advinstexe
+advinstmsi
+aespassword
+APPDIR
+exenoui
diff --git a/schemas/JSON/manifests/v1.10.0/manifest.installer.1.10.0.json b/schemas/JSON/manifests/v1.10.0/manifest.installer.1.10.0.json
index 98da3b2c34..f8dccbfeab 100644
--- a/schemas/JSON/manifests/v1.10.0/manifest.installer.1.10.0.json
+++ b/schemas/JSON/manifests/v1.10.0/manifest.installer.1.10.0.json
@@ -65,7 +65,9 @@
         "wix",
         "burn",
         "pwa",
-        "portable"
+        "portable",
+        "advinstExe",
+        "advinstMsi"
       ],
       "description": "Enumeration of supported installer types. InstallerType is required in either root level or individual Installer level"
     },
@@ -80,7 +82,9 @@
         "nullsoft",
         "wix",
         "burn",
-        "portable"
+        "portable",
+        "advinstExe",
+        "advinstMsi"
       ],
       "description": "Enumeration of supported nested installer types contained inside an archive file"
     },
diff --git a/schemas/JSON/manifests/v1.10.0/manifest.singleton.1.10.0.json b/schemas/JSON/manifests/v1.10.0/manifest.singleton.1.10.0.json
index dd48208c79..a7ab1a177e 100644
--- a/schemas/JSON/manifests/v1.10.0/manifest.singleton.1.10.0.json
+++ b/schemas/JSON/manifests/v1.10.0/manifest.singleton.1.10.0.json
@@ -167,7 +167,9 @@
         "wix",
         "burn",
         "pwa",
-        "portable"
+        "portable",
+        "advinstExe",
+        "advinstMsi"
       ],
       "description": "Enumeration of supported installer types. InstallerType is required in either root level or individual Installer level"
     },
@@ -182,7 +184,9 @@
         "nullsoft",
         "wix",
         "burn",
-        "portable"
+        "portable",
+        "advinstExe",
+        "advinstMsi"
       ],
       "description": "Enumeration of supported nested installer types contained inside an archive file"
     },
diff --git a/src/AppInstallerCLICore/Workflows/DownloadFlow.cpp b/src/AppInstallerCLICore/Workflows/DownloadFlow.cpp
index 084cbb4d3f..18664e8eac 100644
--- a/src/AppInstallerCLICore/Workflows/DownloadFlow.cpp
+++ b/src/AppInstallerCLICore/Workflows/DownloadFlow.cpp
@@ -48,9 +48,11 @@ namespace AppInstaller::CLI::Workflow
             case InstallerTypeEnum::Inno:
             case InstallerTypeEnum::Nullsoft:
             case InstallerTypeEnum::Portable:
+            case InstallerTypeEnum::AdvinstExe:
                 return L".exe"sv;
             case InstallerTypeEnum::Msi:
             case InstallerTypeEnum::Wix:
+            case InstallerTypeEnum::AdvinstMsi:
                 return L".msi"sv;
             case InstallerTypeEnum::Msix:
                 // Note: We may need to distinguish between .msix and .msixbundle in the future.
@@ -223,6 +225,8 @@ namespace AppInstaller::CLI::Workflow
             case InstallerTypeEnum::Portable: 
             case InstallerTypeEnum::Wix:
             case InstallerTypeEnum::Zip:
+            case InstallerTypeEnum::AdvinstExe:
+            case InstallerTypeEnum::AdvinstMsi:
                 context << DownloadInstallerFile;
                 break;
             case InstallerTypeEnum::Msix:
diff --git a/src/AppInstallerCLICore/Workflows/InstallFlow.cpp b/src/AppInstallerCLICore/Workflows/InstallFlow.cpp
index e85540c379..2f33f516cb 100644
--- a/src/AppInstallerCLICore/Workflows/InstallFlow.cpp
+++ b/src/AppInstallerCLICore/Workflows/InstallFlow.cpp
@@ -52,6 +52,8 @@ namespace AppInstaller::CLI::Workflow
             case InstallerTypeEnum::Msi:
             case InstallerTypeEnum::Nullsoft:
             case InstallerTypeEnum::Wix:
+            case InstallerTypeEnum::AdvinstExe:
+            case InstallerTypeEnum::AdvinstMsi:
                 return true;
             default:
                 return false;
@@ -64,6 +66,7 @@ namespace AppInstaller::CLI::Workflow
             {
             case InstallerTypeEnum::Msi:
             case InstallerTypeEnum::Wix:
+            case InstallerTypeEnum::AdvinstMsi:
                 return isSilentInstall || ExperimentalFeature::IsEnabled(ExperimentalFeature::Feature::DirectMSI);
             default:
                 return false;
@@ -406,6 +409,8 @@ namespace AppInstaller::CLI::Workflow
         case InstallerTypeEnum::Msi:
         case InstallerTypeEnum::Nullsoft:
         case InstallerTypeEnum::Wix:
+        case InstallerTypeEnum::AdvinstExe:
+        case InstallerTypeEnum::AdvinstMsi:
             if (doUninstallPrevious)
             {
                 context <<
diff --git a/src/AppInstallerCLICore/Workflows/RepairFlow.cpp b/src/AppInstallerCLICore/Workflows/RepairFlow.cpp
index 4bfc1d4a23..8ee05dbc14 100644
--- a/src/AppInstallerCLICore/Workflows/RepairFlow.cpp
+++ b/src/AppInstallerCLICore/Workflows/RepairFlow.cpp
@@ -337,6 +337,7 @@ namespace AppInstaller::CLI::Workflow
         case InstallerTypeEnum::Burn:
         case InstallerTypeEnum::Inno:
         case InstallerTypeEnum::Nullsoft:
+        case InstallerTypeEnum::AdvinstExe:
         {
             context <<
                 RunRepairForRepairBehaviorBasedInstaller;
@@ -344,6 +345,7 @@ namespace AppInstaller::CLI::Workflow
         break;
         case InstallerTypeEnum::Msi:
         case InstallerTypeEnum::Wix:
+        case InstallerTypeEnum::AdvinstMsi:
         {
             context <<
                 RepairMsiBasedInstaller;
@@ -379,6 +381,7 @@ namespace AppInstaller::CLI::Workflow
         case InstallerTypeEnum::Exe:
         case InstallerTypeEnum::Inno:
         case InstallerTypeEnum::Nullsoft:
+        case InstallerTypeEnum::AdvinstExe:
         {
             context <<
                 GenerateRepairString;
@@ -387,6 +390,7 @@ namespace AppInstaller::CLI::Workflow
         // MSI based installers, for installed package all gets mapped to msi extension.
         case InstallerTypeEnum::Msi:
         case InstallerTypeEnum::Wix:
+        case InstallerTypeEnum::AdvinstMsi:
         {
             context <<
                 SetProductCodesInContext;
diff --git a/src/AppInstallerCLICore/Workflows/UninstallFlow.cpp b/src/AppInstallerCLICore/Workflows/UninstallFlow.cpp
index ce12427900..061d52a99c 100644
--- a/src/AppInstallerCLICore/Workflows/UninstallFlow.cpp
+++ b/src/AppInstallerCLICore/Workflows/UninstallFlow.cpp
@@ -220,6 +220,7 @@ namespace AppInstaller::CLI::Workflow
         case InstallerTypeEnum::Burn:
         case InstallerTypeEnum::Inno:
         case InstallerTypeEnum::Nullsoft:
+        case InstallerTypeEnum::AdvinstExe:
         {
             IPackageVersion::Metadata packageMetadata = installedPackageVersion->GetMetadata();
 
@@ -245,6 +246,7 @@ namespace AppInstaller::CLI::Workflow
         }
         case InstallerTypeEnum::Msi:
         case InstallerTypeEnum::Wix:
+        case InstallerTypeEnum::AdvinstMsi:
         {
             // Uninstall strings for MSI don't include UI level (/q) needed to avoid interactivity,
             // so we handle them differently.
@@ -329,12 +331,14 @@ namespace AppInstaller::CLI::Workflow
         case InstallerTypeEnum::Burn:
         case InstallerTypeEnum::Inno:
         case InstallerTypeEnum::Nullsoft:
+        case InstallerTypeEnum::AdvinstExe:
             context <<
                 Workflow::ShellExecuteUninstallImpl <<
                 ReportUninstallerResult("UninstallString", APPINSTALLER_CLI_ERROR_EXEC_UNINSTALL_COMMAND_FAILED);
             break;
         case InstallerTypeEnum::Msi:
         case InstallerTypeEnum::Wix:
+        case InstallerTypeEnum::AdvinstMsi:
             context <<
                 Workflow::ShellExecuteMsiExecUninstall <<
                 ReportUninstallerResult("MsiExec", APPINSTALLER_CLI_ERROR_EXEC_UNINSTALL_COMMAND_FAILED);
diff --git a/src/AppInstallerCommonCore/Manifest/ManifestCommon.cpp b/src/AppInstallerCommonCore/Manifest/ManifestCommon.cpp
index 16e759441c..2cc9b7adb3 100644
--- a/src/AppInstallerCommonCore/Manifest/ManifestCommon.cpp
+++ b/src/AppInstallerCommonCore/Manifest/ManifestCommon.cpp
@@ -24,9 +24,11 @@ namespace AppInstaller::Manifest
             case InstallerTypeEnum::Nullsoft:
             case InstallerTypeEnum::Exe:
             case InstallerTypeEnum::Burn:
+            case InstallerTypeEnum::AdvinstExe:
                 return CompatibilitySet::Exe;
             case InstallerTypeEnum::Wix:
             case InstallerTypeEnum::Msi:
+            case InstallerTypeEnum::AdvinstMsi:
                 return CompatibilitySet::Msi;
             case InstallerTypeEnum::Msix:
             case InstallerTypeEnum::MSStore:
@@ -162,6 +164,14 @@ namespace AppInstaller::Manifest
         {
             result = InstallerTypeEnum::Portable;
         }
+        else if (inStrLower == "advinstexe")
+        {
+            result = InstallerTypeEnum::AdvinstExe;
+        }
+        else if (inStrLower == "advinstmsi")
+        {
+            result = InstallerTypeEnum::AdvinstMsi;
+        }
 
         return result;
     }
@@ -583,6 +593,10 @@ namespace AppInstaller::Manifest
             return "msstore"sv;
         case InstallerTypeEnum::Portable:
             return "portable"sv;
+        case InstallerTypeEnum::AdvinstExe:
+          return "advinstexe"sv;
+        case InstallerTypeEnum::AdvinstMsi:
+          return "advinstmsi"sv;
         }
 
         return "unknown"sv;
@@ -888,7 +902,9 @@ namespace AppInstaller::Manifest
             installerType == InstallerTypeEnum::Nullsoft ||
             installerType == InstallerTypeEnum::Wix ||
             installerType == InstallerTypeEnum::Burn ||
-            installerType == InstallerTypeEnum::Portable
+            installerType == InstallerTypeEnum::Portable ||
+            installerType == InstallerTypeEnum::AdvinstExe ||
+            installerType == InstallerTypeEnum::AdvinstMsi
             );
     }
 
@@ -901,7 +917,9 @@ namespace AppInstaller::Manifest
             installerType == InstallerTypeEnum::Nullsoft ||
             installerType == InstallerTypeEnum::Wix ||
             installerType == InstallerTypeEnum::Burn ||
-            installerType == InstallerTypeEnum::Portable
+            installerType == InstallerTypeEnum::Portable ||
+            installerType == InstallerTypeEnum::AdvinstExe ||
+            installerType == InstallerTypeEnum::AdvinstMsi
             );
     }
 
@@ -913,7 +931,9 @@ namespace AppInstaller::Manifest
             installerType == InstallerTypeEnum::Msi ||
             installerType == InstallerTypeEnum::Nullsoft ||
             installerType == InstallerTypeEnum::Wix ||
-            installerType == InstallerTypeEnum::Burn
+            installerType == InstallerTypeEnum::Burn ||
+            installerType == InstallerTypeEnum::AdvinstExe ||
+            installerType == InstallerTypeEnum::AdvinstMsi
             );
     }
 
@@ -939,7 +959,8 @@ namespace AppInstaller::Manifest
             installerType == InstallerTypeEnum::Burn ||
             installerType == InstallerTypeEnum::Inno ||
             installerType == InstallerTypeEnum::Nullsoft ||
-            installerType == InstallerTypeEnum::Exe;
+            installerType == InstallerTypeEnum::Exe ||
+            installerType == InstallerTypeEnum::AdvinstExe;
     }
 
     bool IsArchiveType(InstallerTypeEnum installerType)
@@ -962,7 +983,9 @@ namespace AppInstaller::Manifest
             nestedInstallerType == InstallerTypeEnum::Wix ||
             nestedInstallerType == InstallerTypeEnum::Burn ||
             nestedInstallerType == InstallerTypeEnum::Portable ||
-            nestedInstallerType == InstallerTypeEnum::Msix
+            nestedInstallerType == InstallerTypeEnum::Msix ||
+            nestedInstallerType == InstallerTypeEnum::AdvinstExe ||
+            nestedInstallerType == InstallerTypeEnum::AdvinstMsi
             );
     }
 
@@ -1021,6 +1044,22 @@ namespace AppInstaller::Manifest
                 {InstallerSwitchType::Log, ManifestInstaller::string_t("/LOG=\"" + std::string(ARG_TOKEN_LOGPATH) + "\"")},
                 {InstallerSwitchType::InstallLocation, ManifestInstaller::string_t("/DIR=\"" + std::string(ARG_TOKEN_INSTALLPATH) + "\"")}
             };
+        case InstallerTypeEnum::AdvinstExe:
+          return
+          {
+                {InstallerSwitchType::Silent, ManifestInstaller::string_t("/exenoui /quiet /norestart")},
+                {InstallerSwitchType::SilentWithProgress, ManifestInstaller::string_t("/exenoui /passive /norestart")},
+                {InstallerSwitchType::Log, ManifestInstaller::string_t("/log \"" + std::string(ARG_TOKEN_LOGPATH) + "\"")},
+                {InstallerSwitchType::InstallLocation, ManifestInstaller::string_t("APPDIR=\"" + std::string(ARG_TOKEN_INSTALLPATH) + "\"")}
+            };
+        case InstallerTypeEnum::AdvinstMsi:
+          return
+            {
+                {InstallerSwitchType::Silent, ManifestInstaller::string_t("/quiet /norestart")},
+                {InstallerSwitchType::SilentWithProgress, ManifestInstaller::string_t("/passive /norestart")},
+                {InstallerSwitchType::Log, ManifestInstaller::string_t("/log \"" + std::string(ARG_TOKEN_LOGPATH) + "\"")},
+                {InstallerSwitchType::InstallLocation, ManifestInstaller::string_t("APPDIR=\"" + std::string(ARG_TOKEN_INSTALLPATH) + "\"")}
+            };
         default:
             return {};
         }
@@ -1054,6 +1093,7 @@ namespace AppInstaller::Manifest
         case InstallerTypeEnum::Burn:
         case InstallerTypeEnum::Wix:
         case InstallerTypeEnum::Msi:
+        case InstallerTypeEnum::AdvinstMsi:
             // See https://docs.microsoft.com/windows/win32/msi/error-codes
             return
             {
@@ -1104,6 +1144,32 @@ namespace AppInstaller::Manifest
                 { HRESULT_FROM_WIN32(ERROR_DEPLOYMENT_OPTION_NOT_SUPPORTED), ExpectedReturnCodeEnum::SystemNotSupported },
                 { HRESULT_FROM_WIN32(ERROR_PACKAGE_LACKS_CAPABILITY_TO_DEPLOY_ON_HOST), ExpectedReturnCodeEnum::SystemNotSupported },
             };
+        case InstallerTypeEnum::AdvinstExe:
+          // See https://www.advancedinstaller.com/user-guide/exe-setup-file.html
+            return
+            {
+                { ERROR_INSTALL_ALREADY_RUNNING, ExpectedReturnCodeEnum::InstallInProgress },
+                { ERROR_DISK_FULL, ExpectedReturnCodeEnum::DiskFull },
+                { ERROR_INSTALL_SERVICE_FAILURE, ExpectedReturnCodeEnum::ContactSupport },
+                { ERROR_SUCCESS_REBOOT_REQUIRED, ExpectedReturnCodeEnum::RebootRequiredToFinish },
+                { ERROR_SUCCESS_REBOOT_INITIATED, ExpectedReturnCodeEnum::RebootInitiated },
+                { ERROR_INSTALL_USEREXIT, ExpectedReturnCodeEnum::CancelledByUser },
+                { ERROR_PRODUCT_VERSION, ExpectedReturnCodeEnum::AlreadyInstalled },
+                { ERROR_INSTALL_REJECTED, ExpectedReturnCodeEnum::SystemNotSupported },
+                { ERROR_INSTALL_PACKAGE_REJECTED, ExpectedReturnCodeEnum::BlockedByPolicy },
+                { ERROR_INSTALL_TRANSFORM_REJECTED, ExpectedReturnCodeEnum::BlockedByPolicy },
+                { ERROR_PATCH_PACKAGE_REJECTED, ExpectedReturnCodeEnum::BlockedByPolicy },
+                { ERROR_PATCH_REMOVAL_DISALLOWED, ExpectedReturnCodeEnum::BlockedByPolicy },
+                { ERROR_INSTALL_REMOTE_DISALLOWED, ExpectedReturnCodeEnum::BlockedByPolicy },
+                { ERROR_INVALID_PARAMETER, ExpectedReturnCodeEnum::InvalidParameter },
+                { ERROR_INVALID_TABLE, ExpectedReturnCodeEnum::InvalidParameter },
+                { ERROR_INVALID_COMMAND_LINE, ExpectedReturnCodeEnum::InvalidParameter },
+                { ERROR_INVALID_PATCH_XML, ExpectedReturnCodeEnum::InvalidParameter },
+                { ERROR_INSTALL_LANGUAGE_UNSUPPORTED, ExpectedReturnCodeEnum::SystemNotSupported },
+                { ERROR_INSTALL_PLATFORM_UNSUPPORTED, ExpectedReturnCodeEnum::SystemNotSupported },
+                { -1, ExpectedReturnCodeEnum::CancelledByUser }
+                //1, when EXE bootstrapper is launched with wrong value for /aespassword parameter
+            };
         default:
             return {};
         }
diff --git a/src/AppInstallerCommonCore/Public/winget/ManifestCommon.h b/src/AppInstallerCommonCore/Public/winget/ManifestCommon.h
index dc6b83bc2b..d4af2c1344 100644
--- a/src/AppInstallerCommonCore/Public/winget/ManifestCommon.h
+++ b/src/AppInstallerCommonCore/Public/winget/ManifestCommon.h
@@ -100,6 +100,8 @@ namespace AppInstaller::Manifest
         Burn,
         MSStore,
         Portable,
+        AdvinstExe,
+        AdvinstMsi
     };
 
     enum class UpdateBehaviorEnum
diff --git a/src/AppInstallerRepositoryCore/Rest/Schema/1_0/Json/ManifestDeserializer_1_0.cpp b/src/AppInstallerRepositoryCore/Rest/Schema/1_0/Json/ManifestDeserializer_1_0.cpp
index 7b0184210d..8549de7281 100644
--- a/src/AppInstallerRepositoryCore/Rest/Schema/1_0/Json/ManifestDeserializer_1_0.cpp
+++ b/src/AppInstallerRepositoryCore/Rest/Schema/1_0/Json/ManifestDeserializer_1_0.cpp
@@ -531,6 +531,14 @@ namespace AppInstaller::Repository::Rest::Schema::V1_0::Json
         {
             return InstallerTypeEnum::Burn;
         }
+        else if (inStrLower == "advinstexe")
+        {
+            return InstallerTypeEnum::AdvinstExe;
+        }
+        else if (inStrLower == "advinstmsi")
+        {
+            return InstallerTypeEnum::AdvinstMsi;
+        }
 
         return InstallerTypeEnum::Unknown;
     }
diff --git a/src/Microsoft.Management.Deployment/Converters.cpp b/src/Microsoft.Management.Deployment/Converters.cpp
index 08338dd306..46de01ea9a 100644
--- a/src/Microsoft.Management.Deployment/Converters.cpp
+++ b/src/Microsoft.Management.Deployment/Converters.cpp
@@ -285,6 +285,10 @@ namespace winrt::Microsoft::Management::Deployment::implementation
             return Microsoft::Management::Deployment::PackageInstallerType::Wix;
         case ::AppInstaller::Manifest::InstallerTypeEnum::Zip:
             return Microsoft::Management::Deployment::PackageInstallerType::Zip;
+        case ::AppInstaller::Manifest::InstallerTypeEnum::AdvinstExe:
+            return Microsoft::Management::Deployment::PackageInstallerType::AdvinstExe;
+        case ::AppInstaller::Manifest::InstallerTypeEnum::AdvinstMsi:
+            return Microsoft::Management::Deployment::PackageInstallerType::AdvinstMsi;
         case ::AppInstaller::Manifest::InstallerTypeEnum::Unknown:
             return Microsoft::Management::Deployment::PackageInstallerType::Unknown;
         }
@@ -316,6 +320,10 @@ namespace winrt::Microsoft::Management::Deployment::implementation
             return ::AppInstaller::Manifest::InstallerTypeEnum::Wix;
         case Microsoft::Management::Deployment::PackageInstallerType::Zip:
             return ::AppInstaller::Manifest::InstallerTypeEnum::Zip;
+        case Microsoft::Management::Deployment::PackageInstallerType::AdvinstExe:
+            return ::AppInstaller::Manifest::InstallerTypeEnum::AdvinstExe;
+        case Microsoft::Management::Deployment::PackageInstallerType::AdvinstMsi:
+            return ::AppInstaller::Manifest::InstallerTypeEnum::AdvinstMsi;
         case Microsoft::Management::Deployment::PackageInstallerType::Unknown:
             return ::AppInstaller::Manifest::InstallerTypeEnum::Unknown;
         }
diff --git a/src/Microsoft.Management.Deployment/PackageManager.idl b/src/Microsoft.Management.Deployment/PackageManager.idl
index 943177fc45..124e3e8416 100644
--- a/src/Microsoft.Management.Deployment/PackageManager.idl
+++ b/src/Microsoft.Management.Deployment/PackageManager.idl
@@ -467,6 +467,10 @@ namespace Microsoft.Management.Deployment
         MSStore,
         /// Portable type.
         Portable,
+        /// AdvancedInstaller exe type.
+        AdvinstExe,
+        /// AdvancedInstaller msi type.
+        AdvinstMsi,
     };
 
     /// The package installer scope.