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feat(DENG-9450): Create firefoxdotcom.glean_ga_desktop_conversions (#8254)
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‎sql/moz-fx-data-shared-prod/firefoxdotcom/glean_ga_desktop_conversions/view.sql‎

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CREATE OR REPLACE VIEW
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`moz-fx-data-shared-prod.firefoxdotcom.glean_ga_desktop_conversions`
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AS
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SELECT
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*
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FROM
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`moz-fx-data-shared-prod.firefoxdotcom_derived.glean_ga_desktop_conversions_v1`

‎sql/moz-fx-data-shared-prod/firefoxdotcom_derived/glean_ga_desktop_conversions_v1/metadata.yaml‎

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friendly_name: Glean Google Analytics Desktop Conversions
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description: |-
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Query that pulls conversion event data for marketing campaigns
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owners:
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- [email protected]
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labels:
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incremental: true
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owner1: kwindau
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scheduling:
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dag_name: bqetl_census_feed
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depends_on_past: true
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bigquery:
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time_partitioning:
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type: day
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field: activity_date
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require_partition_filter: false
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expiration_days: null
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range_partitioning: null
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clustering:
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fields:
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- conversion_name
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references: {}
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workgroup_access:
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- role: roles/bigquery.dataViewer
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members:
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- workgroup:dataops-managed/external-census
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- workgroup:google-managed/external-ads-datafusion
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- workgroup:google-managed/external-ads-dataproc

‎sql/moz-fx-data-shared-prod/firefoxdotcom_derived/glean_ga_desktop_conversions_v1/query.sql‎

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WITH potential_new_conversions AS (
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SELECT
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activity_date,
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FORMAT_DATETIME("%F %T", DATETIME(activity_date, TIME(23, 59, 59))) AS activity_datetime,
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@submission_date AS run_date,
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gclid,
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-- Names as represented in Google Ads
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-- https://docs.google.com/spreadsheets/d/1YzhhvbpOlqPLORRJUZ55BIb0H20hwFqQFApR-r0UMfI
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CASE
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conversion_name
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WHEN "did_firefox_first_run"
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THEN "firefox_first_run"
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WHEN "did_search"
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THEN "firefox_first_search"
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WHEN "did_click_ad"
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THEN "firefox_first_ad_click"
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WHEN "did_returned_second_day"
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THEN "firefox_second_run"
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WHEN "first_wk_5_actv_days_and_1_or_more_search_w_ads"
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THEN "first_wk_5_actv_days_and_1_or_more_search_w_ads"
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WHEN "first_wk_3_actv_days_and_1_or_more_search_w_ads"
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THEN "first_wk_3_actv_days_and_1_or_more_search_w_ads"
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WHEN "first_wk_3_actv_days_and_24_active_minutes"
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THEN "first_wk_3_actv_days_and_24_active_minutes"
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WHEN "is_dau_at_least_4_of_first_7_days"
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THEN "is_dau_at_least_4_of_first_7_days"
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WHEN "is_dau_at_least_3_of_first_7_days"
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THEN "is_dau_at_least_3_of_first_7_days"
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WHEN "is_dau_at_least_2_of_first_7_days"
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THEN "is_dau_at_least_2_of_first_7_days"
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ELSE NULL
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END AS conversion_name,
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FROM
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`moz-fx-data-shared-prod.firefoxdotcom_derived.glean_gclid_conversions_v1` UNPIVOT(
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did_conversion FOR conversion_name IN (
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did_firefox_first_run,
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did_search,
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did_click_ad,
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did_returned_second_day,
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first_wk_5_actv_days_and_1_or_more_search_w_ads,
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first_wk_3_actv_days_and_1_or_more_search_w_ads,
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first_wk_3_actv_days_and_24_active_minutes,
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is_dau_at_least_4_of_first_7_days,
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is_dau_at_least_3_of_first_7_days,
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is_dau_at_least_2_of_first_7_days
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)
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)
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WHERE
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did_conversion
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AND activity_date = @submission_date
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),
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--Google rejects clicks coming multiple days for the same conversion event
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--so we exclude any that we had already sent
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prior_click_conversion_combos AS (
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SELECT DISTINCT
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gclid,
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conversion_name,
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1 AS reported_on_different_day_already
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FROM
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`moz-fx-data-shared-prod.firefoxdotcom_derived.glean_ga_desktop_conversions_v1`
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WHERE
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activity_date < @submission_date
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)
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SELECT DISTINCT
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a.activity_date,
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a.activity_datetime,
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a.run_date,
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a.gclid,
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a.conversion_name
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FROM
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potential_new_conversions a
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LEFT OUTER JOIN
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prior_click_conversion_combos b
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ON a.gclid = b.gclid
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AND a.conversion_name = b.conversion_name
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WHERE
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COALESCE(b.reported_on_different_day_already, 0) != 1

‎sql/moz-fx-data-shared-prod/firefoxdotcom_derived/glean_ga_desktop_conversions_v1/schema.yaml‎

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fields:
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- name: activity_date
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mode: NULLABLE
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type: DATE
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description: Activity Date
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- name: activity_datetime
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mode: NULLABLE
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type: STRING
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description: Activity Datetime
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- name: run_date
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mode: NULLABLE
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type: DATE
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description: Run Date - The submission date
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- name: gclid
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mode: NULLABLE
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type: STRING
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description: Google Click ID
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- name: conversion_name
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mode: NULLABLE
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type: STRING
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description: Conversion Name

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