diff --git a/VERSION b/VERSION
index 295e37c..bf7b70e 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-v1.9.0
+v1.10.0
diff --git a/src/nextroute/__about__.py b/src/nextroute/__about__.py
index 9f0bd70..6b7862a 100644
--- a/src/nextroute/__about__.py
+++ b/src/nextroute/__about__.py
@@ -1,3 +1,3 @@
 # © 2019-present nextmv.io inc
 
-__version__ = "v1.9.0"
+__version__ = "v1.10.0"