metadata.php

<?php
	$title = 'How we use metadata';
	include 'inc/header.php';
	include 'inc/breadcrumb.php';
?>

<h1><?php echo "$title"; ?></h1>
<p>
	Metadata is data about data. On the web it is use to describe a webpage. This information is not visible on your page, it is used by browsers, search engines and other services. Meta tags should always be placed inside the &lt;head&gt; in your HTML document.
</p>
<p>
Our basic metadata stack is a mix of <a href="https://www.dublincore.org/specifications/dublin-core/dcmi-terms/">Dublin Core</a> and <a href="https://ogp.me/">Open Graph</a>:
</p>

<ul>
	<li>title</li>
	<li>dcterms.title</li>
	<li>dcterms.creator</li>
	<li>dcterms.description</li>
	<li>dcterms.publisher</li>
	<li>og:title</li>
	<li>og:description</li>
	<li>og:url</li>
	<li>og:site_name</li>
	<li>og:type</li>
	<li>og:image</li>
	<li>og:image:alt</li>
</ul>

<p>
	Some additional tags we use are:
</p>

<ul>
	<li>fb:app_id – this tag associates your page with Facebook allowing you to use Facebook insights to view analytics for traffic to your site from Facebook.</li>
	<li>twitter:site – this tag associates your page with your Twitter account.</li>
</ul>

<p>
	For marketing campaigns we will occasionally use additional <a href="https://developer.twitter.com/en/docs/tweets/optimize-with-cards/guides/getting-started">Twitter specific tags</a> (twitter:card, twitter:site in particular) to configure the ‘card’ that will show when the URL of the page is tweeted. 
</p>
<p>
	Part of our process is reviewing pages with the <a href="https://developers.facebook.com/tools/debug/">Facebook Sharing Debugger</a>. This will give you a preview of the ‘card’ that will appear when you share your link.
</p>
<p>
	For marketing pages that we’ve added Twitter specific tags for, we also review using the <a href="https://cards-dev.twitter.com/validator">Twitter validator</a>.
</p>


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include 'inc/footer.php';
?>