diff --git a/flows/actions/base.go b/flows/actions/base.go
index b7265d6d5..bce62db41 100644
--- a/flows/actions/base.go
+++ b/flows/actions/base.go
@@ -22,12 +22,6 @@ import (
 // max number of bytes to be saved to extra on a result
 const resultExtraMaxBytes = 10000
 
-// max length of a message attachment (type:url)
-const maxAttachmentLength = 2048
-
-// max length of a quick reply
-const maxQuickReplyLength = 64
-
 // common category names
 const (
 	CategorySuccess = "Success"
@@ -96,8 +90,8 @@ func (a *baseAction) evaluateMessage(run flows.Run, languages []i18n.Language, a
 			logEvent(events.NewErrorf("attachment text evaluated to empty string, skipping"))
 			continue
 		}
-		if len(evaluatedAttachment) > maxAttachmentLength {
-			logEvent(events.NewErrorf("evaluated attachment is longer than %d limit, skipping", maxAttachmentLength))
+		if len(evaluatedAttachment) > flows.MaxAttachmentLength {
+			logEvent(events.NewErrorf("evaluated attachment is longer than %d limit, skipping", flows.MaxAttachmentLength))
 			continue
 		}
 		evaluatedAttachments = append(evaluatedAttachments, utils.Attachment(evaluatedAttachment))
@@ -112,7 +106,7 @@ func (a *baseAction) evaluateMessage(run flows.Run, languages []i18n.Language, a
 			logEvent(events.NewErrorf("quick reply text evaluated to empty string, skipping"))
 			continue
 		}
-		evaluatedQuickReplies = append(evaluatedQuickReplies, stringsx.TruncateEllipsis(evaluatedQuickReply, maxQuickReplyLength))
+		evaluatedQuickReplies = append(evaluatedQuickReplies, stringsx.TruncateEllipsis(evaluatedQuickReply, flows.MaxQuickReplyLength))
 	}
 
 	// although it's possible for the different parts of the message to have different languages, we want to resolve
diff --git a/flows/actions/send_msg.go b/flows/actions/send_msg.go
index 5555f17c1..dd759ad25 100644
--- a/flows/actions/send_msg.go
+++ b/flows/actions/send_msg.go
@@ -1,17 +1,12 @@
 package actions
 
 import (
-	"fmt"
-	"strings"
-
 	"github.com/nyaruka/gocommon/i18n"
-	"github.com/nyaruka/gocommon/stringsx"
 	"github.com/nyaruka/gocommon/urns"
 	"github.com/nyaruka/gocommon/uuids"
 	"github.com/nyaruka/goflow/assets"
 	"github.com/nyaruka/goflow/flows"
 	"github.com/nyaruka/goflow/flows/events"
-	"github.com/nyaruka/goflow/utils"
 )
 
 func init() {
@@ -153,33 +148,9 @@ func (a *SendMsgAction) getTemplateMsg(run flows.Run, urn urns.URN, channelRef *
 	}
 
 	// the message we return is an approximate preview of what the channel will send using the template
-	var previewText []string
-	var previewAttachments []utils.Attachment
-	var previewQRs []string
-
-	for _, comp := range translation.Components() {
-		previewContent := comp.Content()
-		for key, index := range comp.Variables() {
-			variable := variables[index]
-
-			if variable.Type == "text" {
-				previewContent = strings.ReplaceAll(previewContent, fmt.Sprintf("{{%s}}", key), variable.Value)
-			} else if variable.Type == "image" || variable.Type == "video" || variable.Type == "document" {
-				previewAttachments = append(previewAttachments, utils.Attachment(variable.Value))
-			}
-		}
-
-		if previewContent != "" {
-			if comp.Type() == "header/text" || comp.Type() == "body/text" || comp.Type() == "footer/text" {
-				previewText = append(previewText, previewContent)
-			} else if strings.HasPrefix(comp.Type(), "button/") {
-				previewQRs = append(previewQRs, stringsx.TruncateEllipsis(previewContent, maxQuickReplyLength))
-			}
-		}
-	}
-
+	preview := translation.Preview(variables)
 	locale := translation.Locale()
 	templating := flows.NewMsgTemplating(a.Template, translation.Namespace(), components, variables)
 
-	return flows.NewMsgOut(urn, channelRef, strings.Join(previewText, "\n\n"), previewAttachments, previewQRs, templating, flows.NilMsgTopic, locale, unsendableReason)
+	return flows.NewMsgOut(urn, channelRef, preview.Text, preview.Attachments, preview.QuickReplies, templating, flows.NilMsgTopic, locale, unsendableReason)
 }
diff --git a/flows/msg.go b/flows/msg.go
index d356fd78e..f6bbb46d2 100644
--- a/flows/msg.go
+++ b/flows/msg.go
@@ -22,6 +22,12 @@ func init() {
 type UnsendableReason string
 
 const (
+	// max length of a message attachment (type:url)
+	MaxAttachmentLength = 2048
+
+	// max length of a quick reply
+	MaxQuickReplyLength = 64
+
 	NilUnsendableReason           UnsendableReason = ""
 	UnsendableReasonNoDestination UnsendableReason = "no_destination" // no sendable channel+URN pair
 	UnsendableReasonContactStatus UnsendableReason = "contact_status" // contact is blocked or stopped or archived
diff --git a/flows/template.go b/flows/template.go
index 33dad7446..82b0f4c16 100644
--- a/flows/template.go
+++ b/flows/template.go
@@ -1,8 +1,13 @@
 package flows
 
 import (
+	"fmt"
+	"strings"
+
 	"github.com/nyaruka/gocommon/i18n"
+	"github.com/nyaruka/gocommon/stringsx"
 	"github.com/nyaruka/goflow/assets"
+	"github.com/nyaruka/goflow/utils"
 )
 
 // Template represents messaging templates used by channels types such as WhatsApp
@@ -58,6 +63,36 @@ func NewTemplateTranslation(t assets.TemplateTranslation) *TemplateTranslation {
 // Asset returns the underlying asset
 func (t *TemplateTranslation) Asset() assets.TemplateTranslation { return t.TemplateTranslation }
 
+// Preview returns message content which will act as a preview of a message sent with this template
+func (t *TemplateTranslation) Preview(vars []*TemplatingVariable) *MsgContent {
+	var text []string
+	var attachments []utils.Attachment
+	var quickReplies []string
+
+	for _, comp := range t.Components() {
+		content := comp.Content()
+		for key, index := range comp.Variables() {
+			variable := vars[index]
+
+			if variable.Type == "text" {
+				content = strings.ReplaceAll(content, fmt.Sprintf("{{%s}}", key), variable.Value)
+			} else if variable.Type == "image" || variable.Type == "video" || variable.Type == "document" {
+				attachments = append(attachments, utils.Attachment(variable.Value))
+			}
+		}
+
+		if content != "" {
+			if comp.Type() == "header/text" || comp.Type() == "body/text" || comp.Type() == "footer/text" {
+				text = append(text, content)
+			} else if strings.HasPrefix(comp.Type(), "button/") {
+				quickReplies = append(quickReplies, stringsx.TruncateEllipsis(content, MaxQuickReplyLength))
+			}
+		}
+	}
+
+	return &MsgContent{Text: strings.Join(text, "\n\n"), Attachments: attachments, QuickReplies: quickReplies}
+}
+
 // TemplateAssets is our type for all the templates in an environment
 type TemplateAssets struct {
 	templates []*Template