diff --git a/river/bandit/__init__.py b/river/bandit/__init__.py
index 70b0a98a72..f00db0cbfb 100644
--- a/river/bandit/__init__.py
+++ b/river/bandit/__init__.py
@@ -13,6 +13,7 @@
 from .epsilon_greedy import EpsilonGreedy
 from .evaluate import evaluate, evaluate_offline
 from .exp3 import Exp3
+from .kl_ucb import KLUCB
 from .lin_ucb import LinUCBDisjoint
 from .random import RandomPolicy
 from .thompson import ThompsonSampling
@@ -31,4 +32,5 @@
     "ThompsonSampling",
     "UCB",
     "RandomPolicy",
+    "KLUCB",
 ]
diff --git a/river/bandit/kl_ucb.py b/river/bandit/kl_ucb.py
new file mode 100644
index 0000000000..4fff36bfff
--- /dev/null
+++ b/river/bandit/kl_ucb.py
@@ -0,0 +1,196 @@
+from __future__ import annotations
+
+import math
+import random
+
+
+class KLUCB:
+    """
+
+    KL-UCB is an algorithm for solving the multi-armed bandit problem. It uses Kullback-Leibler (KL)
+    divergence to calculate upper confidence bounds (UCBs) for each arm. The algorithm aims to balance
+    exploration (trying different arms) and exploitation (selecting the best-performing arm) in a principled way.
+
+    Parameters
+    ----------
+    n_arms (int):
+        The total number of arms available for selection.
+    horizon (int):
+        The total number of time steps or trials during which the algorithm will run.
+    c (float, default=0):
+        A scaling parameter for the confidence bound. Larger values promote exploration,
+        while smaller values favor exploitation.
+
+    Attributes
+    ----------
+    arm_count (list[int]):
+        A list where each element tracks the number of times an arm has been selected.
+    rewards (list[float]):
+        A list where each element accumulates the total rewards received from pulling each arm.
+    t (int):
+        The current time step in the algorithm.
+
+    Methods
+    -------
+    update(arm, reward):
+        Updates the statistics for the selected arm based on the observed reward.
+
+    kl_divergence(p, q):
+        Computes the Kullback-Leibler (KL) divergence between probabilities `p` and `q`.
+        This measures how one probability distribution differs from another.
+
+    kl_index(arm):
+        Calculates the KL-UCB index for a specific arm using binary search to determine the upper bound.
+
+    pull_arm(arm):
+        Simulates pulling an arm by generating a reward based on the empirical mean reward for that arm.
+
+
+    Examples:
+    ----------
+
+    >>> from river.bandit import KLUCB
+    >>> n_arms = 3
+    >>> horizon = 100
+    >>> c = 1
+    >>> klucb = KLUCB(n_arms=n_arms, horizon=horizon, c=c)
+
+    >>> random.seed(42)
+
+    >>> def calculate_reward(arm):
+    ...         #Example: Bernoulli reward based on the true probability (for testing)
+    ...         true_probabilities = [0.3, 0.5, 0.7]  # Example probabilities for each arm
+    ...         return 1 if random.random() < true_probabilities[arm] else 0
+    >>> # Initialize tracking variables
+    >>> selected_arms = []
+    >>> total_reward = 0
+    >>> cumulative_rewards = []
+    >>> for t in range(1, horizon + 1):
+    ...     klucb.t = t
+    ...     indices = [klucb.kl_index(arm) for arm in range(n_arms)]
+    ...     chosen_arm = indices.index(max(indices))
+    ...     reward = calculate_reward(chosen_arm)
+    ...     klucb.update(chosen_arm, reward)
+    ...     selected_arms.append(chosen_arm)
+    ...     total_reward += reward
+    ...     cumulative_rewards.append(total_reward)
+
+
+    >>> print("Selected arms:", selected_arms)
+    Selected arms: [0, 1, 1, 1, 1, 1, 2, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 0, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 1, 2, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 2, 2, 2, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 0, 1, 1, 1, 1, 1, 1, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2, 2]
+
+
+
+    >>> print("Cumulative rewards:", cumulative_rewards)
+    Cumulative rewards: [0, 1, 2, 3, 3, 3, 3, 4, 5, 6, 7, 7, 8, 9, 9, 9, 10, 10, 10, 11, 11, 11, 11, 12, 12, 13, 14, 15, 15, 16, 16, 16, 17, 17, 18, 19, 19, 20, 20, 20, 20, 21, 22, 23, 24, 25, 26, 27, 27, 28, 29, 30, 31, 31, 31, 31, 32, 32, 33, 34, 34, 34, 34, 35, 35, 35, 36, 37, 38, 39, 40, 40, 40, 41, 41, 42, 42, 42, 43, 44, 44, 45, 45, 45, 46, 47, 47, 48, 49, 50, 51, 52, 52, 53, 54, 55, 55, 56, 56, 56]
+
+
+
+    >>> print(f"Total Reward: {total_reward}")
+    Total Reward: 56
+
+    """
+
+    def __init__(self, n_arms, horizon, c=0):
+        self.n_arms = n_arms
+        self.horizon = horizon
+        self.c = c
+        self.arm_count = [1 for _ in range(n_arms)]
+        self.rewards = [0.0 for _ in range(n_arms)]
+        self.t = 0
+
+    def update(self, arm, reward):
+        """
+        Updates the number of times the arm has been pulled and the cumulative reward
+        for the given arm. Also increments the current time step.
+
+        Parameters
+        ----------
+        arm (int): The index of the arm that was pulled.
+        reward (float): The reward obtained from pulling the arm.
+        """
+        self.arm_count[arm] += 1
+        self.rewards[arm] += reward
+        self.t += 1
+
+    def kl_divergence(self, p, q):
+        """
+        Computes the Kullback-Leibler (KL) divergence between two probabilities `p` and `q`.
+
+        Parameters
+        ----------
+        p (float): The first probability (true distribution).
+        q (float): The second probability (approximated distribution).
+
+        Returns
+        -------
+        float: The KL divergence value. Returns infinity if `q` is not a valid probability.
+        """
+
+        if p == 0:
+            return float("inf") if q >= 1 else -math.log(1 - q)
+        elif p == 1:
+            return float("inf") if q <= 0 else -math.log(q)
+        elif q <= 0 or q >= 1:
+            return float("inf")
+        return p * math.log(p / q) + (1 - p) * math.log((1 - p) / (1 - q))
+
+    def kl_index(self, arm):
+        """
+        Computes the KL-UCB index for a given arm using binary search.
+        This determines the upper confidence bound for the arm.
+
+        Parameters
+        ----------
+        arm (int): The index of the arm to compute the index for.
+
+        Returns
+        -------
+        float: The KL-UCB index for the arm.
+        """
+
+        n_t = self.arm_count[arm]
+        if n_t == 0:
+            return float("inf")  # Unseen arm
+        empirical_mean = self.rewards[arm] / n_t
+        log_t_over_n = math.log(self.t + 1) / n_t
+        c_factor = self.c * log_t_over_n
+
+        # Binary search to find the q that satisfies the KL-UCB condition
+        low = empirical_mean
+        high = 1.0
+        for _ in range(100):  # Fixed number of iterations for binary search
+            mid = (low + high) / 2
+            kl = self.kl_divergence(empirical_mean, mid)
+            if kl > c_factor:
+                high = mid
+            else:
+                low = mid
+        return low
+
+    def pull_arm(self, arm):
+        """
+        Simulates pulling an arm by generating a reward based on its empirical mean.
+
+        Parameters
+        ----------
+        arm (int): The index of the arm to pull.
+
+        Returns
+        -------
+        int: 1 if the arm yields a reward, 0 otherwise.
+        """
+        prob = self.rewards[arm] / self.arm_count[arm]
+        return 1 if random.random() < prob else 0
+
+    @staticmethod
+    def _unit_test_params():
+        """
+        Returns a list of dictionaries with parameters to initialize the KLUCB class
+        for unit testing.
+        """
+        return [
+            {"n_arms": 2, "horizon": 100, "c": 0.5},
+            {"n_arms": 5, "horizon": 1000, "c": 1.0},
+            {"n_arms": 10, "horizon": 500, "c": 0.1},
+        ]
diff --git a/river/linear_model/__init__.py b/river/linear_model/__init__.py
index 756720490a..9eaedb1dda 100644
--- a/river/linear_model/__init__.py
+++ b/river/linear_model/__init__.py
@@ -3,6 +3,7 @@
 from __future__ import annotations
 
 from . import base
+from .adpredictor import AdPredictor
 from .alma import ALMAClassifier
 from .bayesian_lin_reg import BayesianLinearRegression
 from .lin_reg import LinearRegression
@@ -21,4 +22,5 @@
     "PARegressor",
     "Perceptron",
     "SoftmaxRegression",
+    "AdPredictor",
 ]
diff --git a/river/linear_model/adpredictor.py b/river/linear_model/adpredictor.py
new file mode 100644
index 0000000000..67811a9529
--- /dev/null
+++ b/river/linear_model/adpredictor.py
@@ -0,0 +1,156 @@
+from __future__ import annotations
+
+import collections
+import math
+
+from river.base.classifier import Classifier
+
+
+def default_mean():
+    return 0.0
+
+
+def default_variance():
+    return 1.0
+
+
+class AdPredictor(Classifier):
+    """
+    AdPredictor is a machine learning algorithm designed to predict the probability of user
+    clicks on online advertisements. This algorithm plays a crucial role in computational advertising, where predicting
+    click-through rates (CTR) is essential for optimizing ad placements and maximizing revenue.
+    Parameters
+    ----------
+    beta (float, default=0.1):
+    A smoothing parameter that regulates the weight updates. Smaller values allow for finer updates,
+    while larger values can accelerate convergence but may risk instability.
+    prior_probability (float, default=0.5):
+    The initial estimate rate. This value sets the bias weight, influencing the model's predictions
+    before observing any data.
+
+    epsilon (float, default=0.1):
+    A variance dynamics parameter that controls how the model balances prior knowledge and learned information.
+    Larger values prioritize prior knowledge, while smaller values favor data-driven updates.
+
+    num_features (int, default=10):
+    The maximum number of features the model can handle. This parameter affects scalability and efficiency,
+    especially for high-dimensional data.
+
+    Attributes
+    ----------
+    weights (defaultdict):
+    A dictionary where each feature key maps to a dictionary containing:
+
+    mean (float): The current estimate of the feature's weight.
+    variance (float): The uncertainty associated with the weight estimate.
+
+    bias_weight (float):
+    The weight corresponding to the model bias, initialized using the prior_probability.
+    This attribute allows the model to make predictions even when no features are active.
+
+    Examples:
+    ----------
+
+    >>> from river.linear_model import AdPredictor
+    >>> adpredictor = AdPredictor(beta=0.1, prior_probability=0.5, epsilon=0.1, num_features=5)
+    >>> data = [({"feature1": 1, "feature2": 1}, 1),({"feature1": 1, "feature3": 1}, 0),({"feature2": 1, "feature4": 1}, 1),({"feature1": 1, "feature2": 1, "feature3": 1}, 0),({"feature4": 1, "feature5": 1}, 1),]
+    >>> def train_and_test(model, data):
+    ...    for x, y in data:
+    ...        pred_before = model.predict_one(x)
+    ...        model.learn_one(x, y)
+    ...        pred_after = model.predict_one(x)
+    ...        print(f"Features: {x} | True label: {y} | Prediction before training: {pred_before:.4f} | Prediction after training: {pred_after:.4f}")
+
+    >>> train_and_test(adpredictor, data)
+    Features: {'feature1': 1, 'feature2': 1} | True label: 1 | Prediction before training: 0.5000 | Prediction after training: 0.7230
+    Features: {'feature1': 1, 'feature3': 1} | True label: 0 | Prediction before training: 0.6065 | Prediction after training: 0.3650
+    Features: {'feature2': 1, 'feature4': 1} | True label: 1 | Prediction before training: 0.6065 | Prediction after training: 0.7761
+    Features: {'feature1': 1, 'feature2': 1, 'feature3': 1} | True label: 0 | Prediction before training: 0.5455 | Prediction after training: 0.3197
+    Features: {'feature4': 1, 'feature5': 1} | True label: 1 | Prediction before training: 0.5888 | Prediction after training: 0.7699
+
+    """
+
+    def __init__(self, beta=0.1, prior_probability=0.5, epsilon=0.1, num_features=10):
+        # Initialization of model parameters
+        self.beta = beta
+        self.prior_probability = prior_probability
+        self.epsilon = epsilon
+        self.num_features = num_features
+        # Initialize weights as a defaultdict for each feature, with mean and variance attributes
+
+        self.means = collections.defaultdict(default_mean)
+        self.variances = collections.defaultdict(default_variance)
+
+        # Initialize bias weight based on prior probability
+        self.bias_weight = self.prior_bias_weight()
+
+    def prior_bias_weight(self):
+        # Calculate initial bias weight using prior probability
+
+        return math.log(self.prior_probability / (1 - self.prior_probability)) / self.beta
+
+    def _active_mean_variance(self, features):
+        """_active_mean_variance(features) (method):
+        Computes the cumulative mean and variance for all active features in a sample,
+        including the bias. This is crucial for making predictions."""
+        # Calculate total mean and variance for all active features
+
+        total_mean = sum(self.means[f] for f in features) + self.bias_weight
+        total_variance = sum(self.variances[f] for f in features) + self.beta**2
+        return total_mean, total_variance
+
+    def predict_one(self, x):
+        # Generate a probability prediction for one sample
+        features = x.keys()
+        total_mean, total_variance = self._active_mean_variance(features)
+        # Sigmoid function for probability prediction based on Gaussian distribution
+        return 1 / (1 + math.exp(-total_mean / math.sqrt(total_variance)))
+
+    def learn_one(self, x, y):
+        # Online learning step to update the model with one sample
+        features = x.keys()
+        y = 1 if y else -1
+        total_mean, total_variance = self._active_mean_variance(features)
+        v, w = self.gaussian_corrections(y * total_mean / math.sqrt(total_variance))
+
+        # Update mean and variance for each feature in the sample
+        for feature in features:
+            mean = self.means[feature]
+            variance = self.variances[feature]
+
+            mean_delta = y * variance / math.sqrt(total_variance) * v  # Update mean
+            variance_multiplier = 1.0 - variance / total_variance * w  # Update variance
+
+            # Update weight
+            self.means[feature] = mean + mean_delta
+            self.variances[feature] = variance * variance_multiplier
+
+    def gaussian_corrections(self, score):
+        """gaussian_corrections(score) (method):
+        Implements Bayesian update corrections using the Gaussian probability density function (PDF)
+        and cumulative density function (CDF)."""
+        # CDF calculation for Gaussian correction
+        cdf = 1 / (1 + math.exp(-score))
+        pdf = math.exp(-0.5 * score**2) / math.sqrt(2 * math.pi)  # PDF calculation
+        v = pdf / cdf  # Correction factor for mean update
+        w = v * (v + score)  # Correction factor for variance update
+        return v, w
+
+    def _apply_dynamics(self, weight):
+        """_apply_dynamics(weight) (method):
+        Regularizes the variance of a feature weight using a combination of prior variance and learned variance.
+        This helps maintain a balance between prior beliefs and observed data."""
+        # Apply variance dynamics for regularization
+        prior_variance = 1.0
+        # Adjust variance to manage prior knowledge and current learning balance
+        adjusted_variance = (
+            weight["variance"]
+            * prior_variance
+            / ((1.0 - self.epsilon) * prior_variance + self.epsilon * weight["variance"])
+        )
+        # Adjust mean based on the dynamics, balancing previous and current knowledge
+        adjusted_mean = adjusted_variance * (
+            (1.0 - self.epsilon) * weight["mean"] / weight["variance"]
+            + self.epsilon * 0 / prior_variance
+        )
+        return {"mean": adjusted_mean, "variance": adjusted_variance}