diff --git a/.env b/.env
index f18bb388c2..fdfc2df773 100644
--- a/.env
+++ b/.env
@@ -1,7 +1,7 @@
 
 
 # Images
-IMAGE_VERSION=1.3.1
+IMAGE_VERSION=1.4.0-beta
 IMAGE_NAME=ghcr.io/open-telemetry/demo
 
 # Demo Platform