diff --git a/enterprise_access/settings/base.py b/enterprise_access/settings/base.py
index de1a696e..6574f05c 100644
--- a/enterprise_access/settings/base.py
+++ b/enterprise_access/settings/base.py
@@ -411,7 +411,7 @@ def root(*path_fragments):
     'fanout_prefix': True,
 }
 
-TASK_MAX_RETRIES = 3
+TASK_MAX_RETRIES = 5
 """############################# END CELERY CONFIG ##################################"""
 
 
diff --git a/enterprise_access/tasks.py b/enterprise_access/tasks.py
index 841b745f..6894b5d1 100644
--- a/enterprise_access/tasks.py
+++ b/enterprise_access/tasks.py
@@ -24,8 +24,16 @@ class LoggedTaskWithRetry(LoggedTask):  # pylint: disable=abstract-method
         OperationalError,
         BrazeClientError,
     )
+    # The default number of max_retries is 3, but Braze times out a lot so we will use 5 instead.
+    # 5 retries means retrying potentially up to ~31 minutes:
+    # (2⁰ + 2¹ + 2² + 2³ + 2⁴) × (60 seconds) = 31 min
     retry_kwargs = {'max_retries': settings.TASK_MAX_RETRIES}
     # Use exponential backoff for retrying tasks
-    retry_backoff = 5  # delay factor of 5 seconds
+    # see https://docs.celeryq.dev/en/stable/userguide/tasks.html#Task.retry_backoff
+    # First retry will delay 60 seconds, second will delay 120 seconds, third 240 seconds.
+    # The retry_backoff_max default value is 600 seconds -> 10 minutes
+    # https://docs.celeryq.dev/en/stable/userguide/tasks.html#Task.retry_backoff_max
+    # This will result in the final backoff time reducing from 2⁴ × 60 seconds = 960 seconds to 600 seconds
+    retry_backoff = 60
     # Add randomness to backoff delays to prevent all tasks in queue from executing simultaneously
     retry_jitter = True