diff --git a/license_manager/apps/api/serializers.py b/license_manager/apps/api/serializers.py
index 2215e073..48ac7a00 100644
--- a/license_manager/apps/api/serializers.py
+++ b/license_manager/apps/api/serializers.py
@@ -371,6 +371,10 @@ class Meta:
         model = CustomerAgreement
         fields = MinimalCustomerAgreementSerializer.Meta.fields + [
             'subscriptions',
+            'has_custom_license_expiration_messaging',
+            'disabled_enroll_reason_override_for_expired_licenses',
+            'includes_b2c_marketing_website_cta',
+            'expired_subscription_modal_messaging',
         ]
 
     @property
diff --git a/license_manager/apps/subscriptions/admin.py b/license_manager/apps/subscriptions/admin.py
index 0879002c..a2081831 100644
--- a/license_manager/apps/subscriptions/admin.py
+++ b/license_manager/apps/subscriptions/admin.py
@@ -416,7 +416,11 @@ class CustomerAgreementAdmin(admin.ModelAdmin):
         'default_enterprise_catalog_uuid',
         'disable_expiration_notifications',
         'license_duration_before_purge',
-        'disable_onboarding_notifications'
+        'disable_onboarding_notifications',
+        'has_custom_license_expiration_messaging',
+        'disabled_enroll_reason_override_for_expired_licenses',
+        'includes_b2c_marketing_website_cta',
+        'expired_subscription_modal_messaging',
     )
     custom_fields = ('subscription_for_auto_applied_licenses',)
 
diff --git a/license_manager/apps/subscriptions/migrations/0070_customeragreement_disabled_enroll_reason_override_for_expired_licenses_and_more.py b/license_manager/apps/subscriptions/migrations/0070_customeragreement_disabled_enroll_reason_override_for_expired_licenses_and_more.py
new file mode 100644
index 00000000..4595ce4a
--- /dev/null
+++ b/license_manager/apps/subscriptions/migrations/0070_customeragreement_disabled_enroll_reason_override_for_expired_licenses_and_more.py
@@ -0,0 +1,53 @@
+# Generated by Django 4.2.16 on 2024-09-19 08:17
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('subscriptions', '0069_alter_customeragreement_disable_expiration_notifications_and_more'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='customeragreement',
+            name='disabled_enroll_reason_override_for_expired_licenses',
+            field=models.CharField(blank=True, help_text='Custom message shown when a learner’s subscription expires and they can no longer enroll.', max_length=255, null=True),
+        ),
+        migrations.AddField(
+            model_name='customeragreement',
+            name='expired_subscription_modal_messaging',
+            field=models.CharField(blank=True, help_text='The content of a modal that provides instructions on how learners can continue their journey on the B2C site with a discount code.', max_length=255, null=True),
+        ),
+        migrations.AddField(
+            model_name='customeragreement',
+            name='has_custom_license_expiration_messaging',
+            field=models.BooleanField(default=False, help_text='Indicates if the customer has a unique license expiration experience, instead of the standard one.'),
+        ),
+        migrations.AddField(
+            model_name='customeragreement',
+            name='includes_b2c_marketing_website_cta',
+            field=models.BooleanField(default=True, help_text='If checked, a link to the B2C course page will be appended to the expired license messaging.'),
+        ),
+        migrations.AddField(
+            model_name='historicalcustomeragreement',
+            name='disabled_enroll_reason_override_for_expired_licenses',
+            field=models.CharField(blank=True, help_text='Custom message shown when a learner’s subscription expires and they can no longer enroll.', max_length=255, null=True),
+        ),
+        migrations.AddField(
+            model_name='historicalcustomeragreement',
+            name='expired_subscription_modal_messaging',
+            field=models.CharField(blank=True, help_text='The content of a modal that provides instructions on how learners can continue their journey on the B2C site with a discount code.', max_length=255, null=True),
+        ),
+        migrations.AddField(
+            model_name='historicalcustomeragreement',
+            name='has_custom_license_expiration_messaging',
+            field=models.BooleanField(default=False, help_text='Indicates if the customer has a unique license expiration experience, instead of the standard one.'),
+        ),
+        migrations.AddField(
+            model_name='historicalcustomeragreement',
+            name='includes_b2c_marketing_website_cta',
+            field=models.BooleanField(default=True, help_text='If checked, a link to the B2C course page will be appended to the expired license messaging.'),
+        ),
+    ]
diff --git a/license_manager/apps/subscriptions/models.py b/license_manager/apps/subscriptions/models.py
index 933e9aba..e2b8ce33 100644
--- a/license_manager/apps/subscriptions/models.py
+++ b/license_manager/apps/subscriptions/models.py
@@ -143,6 +143,39 @@ class CustomerAgreement(TimeStampedModel):
         ),
     )
 
+    has_custom_license_expiration_messaging = models.BooleanField(
+        default=False,
+        help_text=_(
+            "Indicates if the customer has a unique license expiration experience, instead of the standard one."
+        )
+    )
+
+    disabled_enroll_reason_override_for_expired_licenses = models.CharField(
+        max_length=255,
+        blank=True,
+        null=True,
+        help_text=_(
+            "Custom message shown when a learner’s subscription expires and they can no longer enroll."
+        )
+    )
+
+    includes_b2c_marketing_website_cta = models.BooleanField(
+        default=True,
+        help_text=_(
+            "If checked, a link to the B2C course page will be appended to the expired license messaging."
+        )
+    )
+
+    expired_subscription_modal_messaging = models.CharField(
+        max_length=255,
+        blank=True,
+        null=True,
+        help_text=_(
+            "The content of a modal that provides instructions on how learners can continue their journey on "
+            "the B2C site with a discount code."
+        )
+    )
+
     history = HistoricalRecords()
 
     @property