diff --git a/Makefile b/Makefile
index 5f9090d8..13472f07 100644
--- a/Makefile
+++ b/Makefile
@@ -49,7 +49,8 @@ ifeq ($(USE_IMAGE_DIGESTS), true)
 endif
 
 # Image URL to use all building/pushing image targets
-IMG ?= controller:latest
+DEFAULT_IMG ?= quay.io/openstack-k8s-operators/osp-director-operator:latest
+IMG ?= $(DEFAULT_IMG)
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.25.0
 # Metrics bind address
@@ -225,10 +226,12 @@ $(LOCALBIN):
 KUSTOMIZE ?= $(LOCALBIN)/kustomize
 CONTROLLER_GEN ?= $(LOCALBIN)/controller-gen
 ENVTEST ?= $(LOCALBIN)/setup-envtest
+OPERATOR_SDK ?= $(LOCALBIN)/operator-sdk
 
 ## Tool Versions
 KUSTOMIZE_VERSION ?= v3.8.7
 CONTROLLER_TOOLS_VERSION ?= v0.10.0
+OPERATOR_SDK_VERSION ?= v1.19.0
 
 KUSTOMIZE_INSTALL_SCRIPT ?= "https://raw.githubusercontent.com/kubernetes-sigs/kustomize/master/hack/install_kustomize.sh"
 .PHONY: kustomize
@@ -246,13 +249,18 @@ envtest: $(ENVTEST) ## Download envtest-setup locally if necessary.
 $(ENVTEST): $(LOCALBIN)
 	test -s $(LOCALBIN)/setup-envtest || GOBIN=$(LOCALBIN) go install sigs.k8s.io/controller-runtime/tools/setup-envtest@latest
 
+.PHONY: operator-sdk
+operator-sdk: $(OPERATOR_SDK)
+$(OPERATOR_SDK): $(LOCALBIN)
+	test -s $(OPERATOR_SDK) || curl -o $(LOCALBIN)/operator-sdk -L https://github.com/operator-framework/operator-sdk/releases/download/$(OPERATOR_SDK_VERSION)/operator-sdk_linux_amd64 && chmod +x $(LOCALBIN)/operator-sdk
+
 .PHONY: bundle
-bundle: manifests kustomize ## Generate bundle manifests and metadata, then validate generated files.
+bundle: operator-sdk manifests kustomize ## Generate bundle manifests and metadata, then validate generated files.
 	cp -f config/default/manager_default_images_${OSP_RELEASE}.yaml config/default/manager_default_images.yaml
-	operator-sdk generate kustomize manifests -q
+	$(OPERATOR_SDK) generate kustomize manifests -q
 	cd config/manager && $(KUSTOMIZE) edit set image controller=$(IMG)
-	$(KUSTOMIZE) build config/manifests | operator-sdk generate bundle $(BUNDLE_GEN_FLAGS)
-	operator-sdk bundle validate ./bundle
+	$(KUSTOMIZE) build config/manifests | $(OPERATOR_SDK) generate bundle $(BUNDLE_GEN_FLAGS)
+	$(OPERATOR_SDK) bundle validate ./bundle
 	rm -f config/default/manager_default_images.yaml
 
 .PHONY: bundle-build