Trust for the Music Industry Supply Chain using Zero Knowledge Proofs

Benefits of Verifiable Credentials for the Music Industry

For Artists and Rights Holders

Protection of Rights: Ensuring that only authorized individuals and entities can claim and manage music rights.
Optimized Earnings: Identifying unmonetized usage and optimizing revenue streams through accurate rights management.

For Industry Stakeholders

Trust and Transparency: Building a trustworthy and transparent ecosystem where the ownership and rights of musical works are verifiable and secure.
Efficient Rights Management: Streamlining the process of rights management and enforcement, reducing administrative burdens and costs.

Case Study: Addressing the Negative Impact of Fake Streams

The Problem with Fake Streams

Artificial Boosting: Using fake streams to create an illusion of popularity, leading to distorted market perceptions and unfair advantages.
Algorithmic Penalties: Low engagement rates from fake streams can ruin an artist's algorithmic profile, reducing their chances of being recommended to real audiences and harming their long-term marketing ROI.

How Verifiable Credentials Can Help

Authentic Engagement: Ensuring that only genuine streams are counted, improving the accuracy of engagement metrics and algorithmic recommendations.
Transparency and Accountability: Providing a transparent record of streaming activities, making it easier to detect and address fraudulent behavior.