diff --git a/packages/global/components/document.marko b/packages/global/components/document.marko
index c617fea4..3a4c4436 100644
--- a/packages/global/components/document.marko
+++ b/packages/global/components/document.marko
@@ -69,7 +69,7 @@ $ const omedaConfig = site.get('omeda');
 
     <marko-web-identity-x-context|{ hasUser, user }|>
       <if(hasUser && user.id)>
-        <marko-web-gtm-push data={ user_id: user.id } />
+        <marko-web-gtm-push data={ user: site.get('identityX').getGTMUserData(user), user_id: user.id} />
       </if>
     </marko-web-identity-x-context>
 
diff --git a/packages/global/package.json b/packages/global/package.json
index 2701d64f..e470a77e 100644
--- a/packages/global/package.json
+++ b/packages/global/package.json
@@ -17,23 +17,23 @@
     "@parameter1/base-cms-image": "^4.6.0",
     "@parameter1/base-cms-inflector": "^4.5.12",
     "@parameter1/base-cms-marko-core": "^4.36.0",
-    "@parameter1/base-cms-marko-web": "^4.36.13",
+    "@parameter1/base-cms-marko-web": "^4.38.1",
     "@parameter1/base-cms-marko-web-contact-us": "^4.5.12",
     "@parameter1/base-cms-marko-web-deferred-script-loader": "^4.5.12",
     "@parameter1/base-cms-marko-web-gam": "^4.5.12",
     "@parameter1/base-cms-marko-web-gcse": "^4.5.12",
-    "@parameter1/base-cms-marko-web-gtm": "^4.17.1",
+    "@parameter1/base-cms-marko-web-gtm": "^4.38.1",
     "@parameter1/base-cms-marko-web-html-sitemap": "^4.5.12",
     "@parameter1/base-cms-marko-web-icons": "^4.36.8",
-    "@parameter1/base-cms-marko-web-identity-x": "^4.36.13",
-    "@parameter1/base-cms-marko-web-native-x": "^4.38.0",
+    "@parameter1/base-cms-marko-web-identity-x": "^4.38.2",
+    "@parameter1/base-cms-marko-web-native-x": "^4.38.1",
     "@parameter1/base-cms-marko-web-omeda": "^4.23.1",
-    "@parameter1/base-cms-marko-web-omeda-identity-x": "^4.37.0",
+    "@parameter1/base-cms-marko-web-omeda-identity-x": "^4.38.2",
     "@parameter1/base-cms-marko-web-p1-events": "^4.38.0",
     "@parameter1/base-cms-marko-web-search": "^4.36.8",
     "@parameter1/base-cms-marko-web-social-sharing": "^4.36.8",
-    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.0",
-    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.36.0",
+    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.2",
+    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.38.2",
     "@parameter1/base-cms-object-path": "^4.5.12",
     "@parameter1/base-cms-utils": "^4.5.12",
     "@parameter1/base-cms-web-cli": "^4.18.3",
diff --git a/packages/global/templates/content/native-x-story.marko b/packages/global/templates/content/native-x-story.marko
index 625cbc09..25cb4198 100644
--- a/packages/global/templates/content/native-x-story.marko
+++ b/packages/global/templates/content/native-x-story.marko
@@ -7,6 +7,9 @@ $ const { primarySection } = content;
 
 <theme-default-page title=story.title description=story.teaser>
   <@head>
+    <marko-web-gtm-native-x-story-context|{ context }| obj=content>
+      <marko-web-gtm-push data=context />
+    </marko-web-gtm-native-x-story-context>
     <marko-web-native-x-gtm-init />
     <marko-web-p1-events-track-native-story story=story />
   </@head>
diff --git a/sites/ccnewsnow.com/package.json b/sites/ccnewsnow.com/package.json
index e1137782..3eba7118 100644
--- a/sites/ccnewsnow.com/package.json
+++ b/sites/ccnewsnow.com/package.json
@@ -33,17 +33,17 @@
   "dependencies": {
     "@cox-matthews-associates/package-global": "^2.23.0",
     "@parameter1/base-cms-marko-core": "^4.36.0",
-    "@parameter1/base-cms-marko-web": "^4.36.13",
+    "@parameter1/base-cms-marko-web": "^4.38.1",
     "@parameter1/base-cms-marko-web-gam": "^4.5.12",
     "@parameter1/base-cms-marko-web-gcse": "^4.5.12",
-    "@parameter1/base-cms-marko-web-gtm": "^4.17.1",
+    "@parameter1/base-cms-marko-web-gtm": "^4.38.1",
     "@parameter1/base-cms-marko-web-icons": "^4.36.8",
     "@parameter1/base-cms-marko-web-leaders": "^4.36.8",
-    "@parameter1/base-cms-marko-web-native-x": "^4.38.0",
+    "@parameter1/base-cms-marko-web-native-x": "^4.38.1",
     "@parameter1/base-cms-marko-web-p1-events": "^4.38.0",
     "@parameter1/base-cms-marko-web-reveal-ad": "^4.5.12",
-    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.0",
-    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.36.0",
+    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.2",
+    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.38.2",
     "@parameter1/base-cms-object-path": "^4.5.12",
     "@parameter1/base-cms-utils": "^4.5.12",
     "@parameter1/base-cms-web-cli": "^4.18.3",
diff --git a/sites/diverseeducation.com/package.json b/sites/diverseeducation.com/package.json
index 454fa852..e56d4d1b 100644
--- a/sites/diverseeducation.com/package.json
+++ b/sites/diverseeducation.com/package.json
@@ -33,17 +33,17 @@
   "dependencies": {
     "@cox-matthews-associates/package-global": "^2.23.0",
     "@parameter1/base-cms-marko-core": "^4.36.0",
-    "@parameter1/base-cms-marko-web": "^4.36.13",
+    "@parameter1/base-cms-marko-web": "^4.38.1",
     "@parameter1/base-cms-marko-web-gam": "^4.5.12",
     "@parameter1/base-cms-marko-web-gcse": "^4.5.12",
-    "@parameter1/base-cms-marko-web-gtm": "^4.17.1",
+    "@parameter1/base-cms-marko-web-gtm": "^4.38.1",
     "@parameter1/base-cms-marko-web-icons": "^4.36.8",
     "@parameter1/base-cms-marko-web-leaders": "^4.36.8",
-    "@parameter1/base-cms-marko-web-native-x": "^4.38.0",
+    "@parameter1/base-cms-marko-web-native-x": "^4.38.1",
     "@parameter1/base-cms-marko-web-p1-events": "^4.38.0",
     "@parameter1/base-cms-marko-web-reveal-ad": "^4.5.12",
-    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.0",
-    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.36.0",
+    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.2",
+    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.38.2",
     "@parameter1/base-cms-object-path": "^4.5.12",
     "@parameter1/base-cms-utils": "^4.5.12",
     "@parameter1/base-cms-web-cli": "^4.18.3",
diff --git a/sites/diversemilitary.net/package.json b/sites/diversemilitary.net/package.json
index 8fa25149..b66eebf5 100644
--- a/sites/diversemilitary.net/package.json
+++ b/sites/diversemilitary.net/package.json
@@ -33,17 +33,17 @@
   "dependencies": {
     "@cox-matthews-associates/package-global": "^2.23.0",
     "@parameter1/base-cms-marko-core": "^4.36.0",
-    "@parameter1/base-cms-marko-web": "^4.36.13",
+    "@parameter1/base-cms-marko-web": "^4.38.1",
     "@parameter1/base-cms-marko-web-gam": "^4.5.12",
     "@parameter1/base-cms-marko-web-gcse": "^4.5.12",
-    "@parameter1/base-cms-marko-web-gtm": "^4.17.1",
+    "@parameter1/base-cms-marko-web-gtm": "^4.38.1",
     "@parameter1/base-cms-marko-web-icons": "^4.36.8",
     "@parameter1/base-cms-marko-web-leaders": "^4.36.8",
-    "@parameter1/base-cms-marko-web-native-x": "^4.38.0",
+    "@parameter1/base-cms-marko-web-native-x": "^4.38.1",
     "@parameter1/base-cms-marko-web-p1-events": "^4.38.0",
     "@parameter1/base-cms-marko-web-reveal-ad": "^4.5.12",
-    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.0",
-    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.36.0",
+    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.2",
+    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.38.2",
     "@parameter1/base-cms-object-path": "^4.5.12",
     "@parameter1/base-cms-utils": "^4.5.12",
     "@parameter1/base-cms-web-cli": "^4.18.3",
diff --git a/sites/divhealth.net/package.json b/sites/divhealth.net/package.json
index 1e4578d3..e2ae499b 100644
--- a/sites/divhealth.net/package.json
+++ b/sites/divhealth.net/package.json
@@ -33,17 +33,17 @@
   "dependencies": {
     "@cox-matthews-associates/package-global": "^2.23.0",
     "@parameter1/base-cms-marko-core": "^4.36.0",
-    "@parameter1/base-cms-marko-web": "^4.36.13",
+    "@parameter1/base-cms-marko-web": "^4.38.1",
     "@parameter1/base-cms-marko-web-gam": "^4.5.12",
     "@parameter1/base-cms-marko-web-gcse": "^4.5.12",
-    "@parameter1/base-cms-marko-web-gtm": "^4.17.1",
+    "@parameter1/base-cms-marko-web-gtm": "^4.38.1",
     "@parameter1/base-cms-marko-web-icons": "^4.36.8",
     "@parameter1/base-cms-marko-web-leaders": "^4.36.8",
-    "@parameter1/base-cms-marko-web-native-x": "^4.38.0",
+    "@parameter1/base-cms-marko-web-native-x": "^4.38.1",
     "@parameter1/base-cms-marko-web-p1-events": "^4.38.0",
     "@parameter1/base-cms-marko-web-reveal-ad": "^4.5.12",
-    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.0",
-    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.36.0",
+    "@parameter1/base-cms-marko-web-theme-monorail": "^4.38.2",
+    "@parameter1/base-cms-marko-web-theme-monorail-magazine": "^4.38.2",
     "@parameter1/base-cms-object-path": "^4.5.12",
     "@parameter1/base-cms-utils": "^4.5.12",
     "@parameter1/base-cms-web-cli": "^4.18.3",
diff --git a/yarn.lock b/yarn.lock
index ebb55da7..1536f9aa 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -1066,10 +1066,10 @@
     "@parameter1/base-cms-object-path" "^4.5.12"
     "@parameter1/base-cms-utils" "^4.5.12"
 
-"@parameter1/base-cms-marko-web-gtm@^4.17.1":
-  version "4.17.1"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-gtm/-/base-cms-marko-web-gtm-4.17.1.tgz#15e4fa00148487f83573b576d779b2d8a3dca31f"
-  integrity sha512-OQRrkg1cbBn8WqzSj+fyuapYCEgRgBgIe9fZOadY9P4nKg3sn5TpNQZiOuxRQmvoHLxj/UDdUkXYlwfRrOWNTA==
+"@parameter1/base-cms-marko-web-gtm@^4.38.1":
+  version "4.38.1"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-gtm/-/base-cms-marko-web-gtm-4.38.1.tgz#a70d7717578a1f9899de8265eecee6a4d9152ee0"
+  integrity sha512-QdOQHmcV3O0onuPh2yNcvZ5bOcz9JvShmDu8CH5CAJeNev9eBBUSaSBtDQyhhBv84e6zYBBKozJZ4LIeMS7ZYg==
   dependencies:
     "@parameter1/base-cms-inflector" "^4.5.12"
     "@parameter1/base-cms-marko-web-deferred-script-loader" "^4.5.12"
@@ -1094,12 +1094,12 @@
   resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-icons/-/base-cms-marko-web-icons-4.36.8.tgz#db479337f3bc3be9ad57fe8d18ffa5cba0008820"
   integrity sha512-+PrD1dPiHNkp1eqO0D7DghRp+OH8gxllIn+zvxnoRvDWiVGZixkSozU95tHkP+F8Yi3Z9QpBEhZjGAYSyHnyww==
 
-"@parameter1/base-cms-marko-web-identity-x@^4.36.13":
-  version "4.36.13"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-identity-x/-/base-cms-marko-web-identity-x-4.36.13.tgz#673c453fae3ea9ce3167171ff93f8b65170938a1"
-  integrity sha512-7n0dlRrxilmI90yPJZvmJd3kYYFBnP6qDTuVI5C/HJGHaj7T42VZSN6cL+D2Y9VEUFn8zsKxJ4ZWsR+EBQQrOg==
+"@parameter1/base-cms-marko-web-identity-x@^4.38.2":
+  version "4.38.2"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-identity-x/-/base-cms-marko-web-identity-x-4.38.2.tgz#4c0921ff7e700182a81f8b1822276e5493aeb859"
+  integrity sha512-j1orFFYhbuzRTc44FXz0w0TsY8eZPx4ngOHD3yzgRzbRl2/3pHLwOEGyP3vp5kbNPlz36W2UgM1hu9d4GJSpaA==
   dependencies:
-    "@parameter1/base-cms-marko-web-gtm" "^4.17.1"
+    "@parameter1/base-cms-marko-web-gtm" "^4.38.1"
     "@parameter1/base-cms-object-path" "^4.5.12"
     "@parameter1/base-cms-utils" "^4.5.12"
     apollo-cache-inmemory "^1.6.6"
@@ -1140,25 +1140,25 @@
     "@parameter1/base-cms-object-path" "^4.5.12"
     object-path "^0.11.8"
 
-"@parameter1/base-cms-marko-web-native-x@^4.38.0":
-  version "4.38.0"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-native-x/-/base-cms-marko-web-native-x-4.38.0.tgz#ac20c9cfdc29fd029989f7f582b2f14c1cf0597d"
-  integrity sha512-0sIPxWycoHfOHj13Op3HhMC4QOqWyk8luut8M2R/s8SJVaKHkEGI3VEJHER6e97tWyNy/mQkTB3Atn9VmBuzrw==
+"@parameter1/base-cms-marko-web-native-x@^4.38.1":
+  version "4.38.1"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-native-x/-/base-cms-marko-web-native-x-4.38.1.tgz#9f602daca09ed37de7ff2ecf56612ecdbd368a13"
+  integrity sha512-CST/Lm34SLynZxvCBKP1tsUvptMHxTGCCFsKHnLZuZtnjdaIk6rZUmRQVf51OtswLmoZQnnu6hV6nKLiL5FcDQ==
   dependencies:
     "@parameter1/base-cms-marko-web-deferred-script-loader" "^4.5.12"
-    "@parameter1/base-cms-marko-web-gtm" "^4.17.1"
+    "@parameter1/base-cms-marko-web-gtm" "^4.38.1"
     "@parameter1/base-cms-object-path" "^4.5.12"
     "@parameter1/base-cms-utils" "^4.5.12"
     "@parameter1/base-cms-web-common" "^4.36.0"
     graphql-tag "^2.12.6"
     node-fetch "^2.6.9"
 
-"@parameter1/base-cms-marko-web-omeda-identity-x@^4.37.0":
-  version "4.37.0"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-omeda-identity-x/-/base-cms-marko-web-omeda-identity-x-4.37.0.tgz#07b04df438d8d79a6baa34555a4df7914c5d2a0d"
-  integrity sha512-NKShoyHdDPSfqD0wE2Uc0rPO8o17TlU0peXKUFeSK9vB6vmlr4jO4CUYvcCJ0kFzMrDNgA6UmB0T2VKC1Bp1vQ==
+"@parameter1/base-cms-marko-web-omeda-identity-x@^4.38.2":
+  version "4.38.2"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-omeda-identity-x/-/base-cms-marko-web-omeda-identity-x-4.38.2.tgz#10efe25fa75fbe92636420e6932875be04f151b0"
+  integrity sha512-75EWpm5kRqN3pZPmDx/JvW+TlO9fjqlbsGD6I3/ujAD9ZfgLGUFPUpIyLkimBmrcdX1AyYY0q++RUbhgXSKiBA==
   dependencies:
-    "@parameter1/base-cms-marko-web-identity-x" "^4.36.13"
+    "@parameter1/base-cms-marko-web-identity-x" "^4.38.2"
     "@parameter1/base-cms-marko-web-omeda" "^4.23.1"
     "@parameter1/base-cms-object-path" "^4.5.12"
     "@parameter1/base-cms-utils" "^4.5.12"
@@ -1231,12 +1231,12 @@
   dependencies:
     "@parameter1/base-cms-utils" "^4.5.12"
 
-"@parameter1/base-cms-marko-web-theme-monorail-magazine@^4.36.0":
-  version "4.36.0"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-theme-monorail-magazine/-/base-cms-marko-web-theme-monorail-magazine-4.36.0.tgz#03beb954d2b9c47a395174f3c18a58071341015d"
-  integrity sha512-cVIPt9rhhiCeLtzOCj8HWANnhCETF+Mc8pDKMW/viLYto40vZGCDeFvx4PEoQuBy6mW6NbqrIOWwI/QYcF8mIA==
+"@parameter1/base-cms-marko-web-theme-monorail-magazine@^4.38.2":
+  version "4.38.2"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-theme-monorail-magazine/-/base-cms-marko-web-theme-monorail-magazine-4.38.2.tgz#5f02a95df3d579eb3bc7ca5f2a8182c5f4dcfec1"
+  integrity sha512-X9HFX7i6EAGYodW1Ezmr4g1rclxjkiMSH5hp1TZ1DH5ZhlSuBShWbd4uIJRIkv/oYcUw0oLnohWxRZwsrw4URQ==
   dependencies:
-    "@parameter1/base-cms-marko-web-gtm" "^4.17.1"
+    "@parameter1/base-cms-marko-web-gtm" "^4.38.1"
     "@parameter1/base-cms-object-path" "^4.5.12"
     "@parameter1/base-cms-utils" "^4.5.12"
     "@parameter1/base-cms-web-common" "^4.36.0"
@@ -1244,24 +1244,24 @@
     graphql-tag "^2.12.6"
     object-path "^0.11.8"
 
-"@parameter1/base-cms-marko-web-theme-monorail@^4.38.0":
-  version "4.38.0"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-theme-monorail/-/base-cms-marko-web-theme-monorail-4.38.0.tgz#4aea0df186d9cab5963785f2e4590ef0df74a19e"
-  integrity sha512-8TLdoRYEtmwJmVx/tAThGn128K2Y0UoW5ysuqe500EiDf1xd2rvTUceJvhD9tU37fHcUMe1IRO4KezNYpMvhjw==
+"@parameter1/base-cms-marko-web-theme-monorail@^4.38.2":
+  version "4.38.2"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web-theme-monorail/-/base-cms-marko-web-theme-monorail-4.38.2.tgz#18ca5a4fc31b596a2872c7b5a75a26fdcc0053b9"
+  integrity sha512-L5i+luVGCM03LW/S5R1ry2kk0qMHbqjKbJsQCC+5cIU7xDED42+Row87Mhcy1pV/XIGqxwpQvFwSA/vfYEdqkw==
   dependencies:
     "@parameter1/base-cms-dayjs" "^4.5.12"
     "@parameter1/base-cms-image" "^4.6.0"
     "@parameter1/base-cms-inflector" "^4.5.12"
     "@parameter1/base-cms-marko-web-deferred-script-loader" "^4.5.12"
     "@parameter1/base-cms-marko-web-gam" "^4.5.12"
-    "@parameter1/base-cms-marko-web-gtm" "^4.17.1"
+    "@parameter1/base-cms-marko-web-gtm" "^4.38.1"
     "@parameter1/base-cms-marko-web-html-sitemap" "^4.5.12"
     "@parameter1/base-cms-marko-web-icons" "^4.36.8"
-    "@parameter1/base-cms-marko-web-identity-x" "^4.36.13"
+    "@parameter1/base-cms-marko-web-identity-x" "^4.38.2"
     "@parameter1/base-cms-marko-web-inquiry" "^4.27.0"
-    "@parameter1/base-cms-marko-web-native-x" "^4.38.0"
+    "@parameter1/base-cms-marko-web-native-x" "^4.38.1"
     "@parameter1/base-cms-marko-web-omeda" "^4.23.1"
-    "@parameter1/base-cms-marko-web-omeda-identity-x" "^4.37.0"
+    "@parameter1/base-cms-marko-web-omeda-identity-x" "^4.38.2"
     "@parameter1/base-cms-marko-web-p1-events" "^4.38.0"
     "@parameter1/base-cms-marko-web-recaptcha" "^4.5.12"
     "@parameter1/base-cms-marko-web-reveal-ad" "^4.5.12"
@@ -1281,10 +1281,10 @@
     node-fetch "^2.6.9"
     ua-parser-js "^1.0.33"
 
-"@parameter1/base-cms-marko-web@^4.36.13":
-  version "4.36.13"
-  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web/-/base-cms-marko-web-4.36.13.tgz#9ae55beb04dd3e52adcf468a6e5e071a8e09cce8"
-  integrity sha512-sA4ugSapPwKs/zXRZo9XPglWgNhxj3nnkCLhPDI1qoAN5V7s86qBoZxDTOQdVHMqKRwbUl19UXXmOQj//N5TMA==
+"@parameter1/base-cms-marko-web@^4.38.1":
+  version "4.38.1"
+  resolved "https://registry.yarnpkg.com/@parameter1/base-cms-marko-web/-/base-cms-marko-web-4.38.1.tgz#55066a41a5a2be30c662190048e9e82cc6d5cab6"
+  integrity sha512-XrDiOdz4UvRb8vlMO+7kEHwfJ82lRXDmiPCSInE0CuFxVkWW71s1EaLmIoQGHi4EnmqKcYaIrLNVwa7sruRydw==
   dependencies:
     "@godaddy/terminus" "^4.11.2"
     "@parameter1/base-cms-apollo-ssr" "^4.5.12"