diff --git a/packages/global/components/document.marko b/packages/global/components/document.marko
index 7ea4d177a..b3db17743 100644
--- a/packages/global/components/document.marko
+++ b/packages/global/components/document.marko
@@ -77,7 +77,7 @@ $ const buttonLabels = { continue: continueLabel };
 
     <marko-web-identity-x-context|{ hasUser, user }|>
       <if(hasUser && user.id)>
-        <marko-web-gtm-push data={ user_id: user.id } />
+        <marko-web-gtm-push data={ user: site.get('identityX').getGTMUserData(user), user_id: user.id} />
       </if>
     </marko-web-identity-x-context>
 
diff --git a/sites/cpgnext.com/config/identity-x.js b/sites/cpgnext.com/config/identity-x.js
index 089131ae4..542e491f5 100644
--- a/sites/cpgnext.com/config/identity-x.js
+++ b/sites/cpgnext.com/config/identity-x.js
@@ -2,4 +2,7 @@ const configureIdentityX = require('@pmmi-media-group/package-global/config/iden
 
 module.exports = configureIdentityX({
   appId: process.env.IDENTITYX_APP_ID || '649063f19a64332c8ec42eed',
+  gtmUserFields: {
+    primary_business: '64e4b0ab178ace3bf5003c1f',
+  },
 });
diff --git a/sites/healthcarepackaging.com/config/identity-x.js b/sites/healthcarepackaging.com/config/identity-x.js
index 2a39884c5..5994de67c 100644
--- a/sites/healthcarepackaging.com/config/identity-x.js
+++ b/sites/healthcarepackaging.com/config/identity-x.js
@@ -2,4 +2,7 @@ const configureIdentityX = require('@pmmi-media-group/package-global/config/iden
 
 module.exports = configureIdentityX({
   appId: process.env.IDENTITYX_APP_ID || '5e28a49458e67b68f255ae49',
+  gtmUserFields: {
+    primary_business: '62979e4f650fd867b7efed67',
+  },
 });
diff --git a/sites/mundopmmi.com/config/identity-x.js b/sites/mundopmmi.com/config/identity-x.js
index a5018ff6a..bde4ca726 100644
--- a/sites/mundopmmi.com/config/identity-x.js
+++ b/sites/mundopmmi.com/config/identity-x.js
@@ -13,4 +13,7 @@ module.exports = configureIdentityX({
     postalCode: 'Código Postal',
     addressBlockLabel: 'Dirección',
   },
+  gtmUserFields: {
+    primary_business: '6297a1f0650fd84a97efed81',
+  },
 });
diff --git a/sites/oemmagazine.org/config/identity-x.js b/sites/oemmagazine.org/config/identity-x.js
index 290566f82..192d0a06e 100644
--- a/sites/oemmagazine.org/config/identity-x.js
+++ b/sites/oemmagazine.org/config/identity-x.js
@@ -2,4 +2,7 @@ const configureIdentityX = require('@pmmi-media-group/package-global/config/iden
 
 module.exports = configureIdentityX({
   appId: process.env.IDENTITYX_APP_ID || '5e28a4a058e67b7fad55ae4a',
+  gtmUserFields: {
+    primary_business: '6217a41713ad4d403ec58775',
+  },
 });
diff --git a/sites/packworld.com/config/identity-x.js b/sites/packworld.com/config/identity-x.js
index d4fa869c9..04446d5df 100644
--- a/sites/packworld.com/config/identity-x.js
+++ b/sites/packworld.com/config/identity-x.js
@@ -2,4 +2,7 @@ const configureIdentityX = require('@pmmi-media-group/package-global/config/iden
 
 module.exports = configureIdentityX({
   appId: process.env.IDENTITYX_APP_ID || '5e28a4ad58e67b166155ae4b',
+  gtmUserFields: {
+    primary_business: '6285417ea1be7355b22a8c9e',
+  },
 });
diff --git a/sites/profoodworld.com/config/identity-x.js b/sites/profoodworld.com/config/identity-x.js
index bb36e39d3..ff3da67bd 100644
--- a/sites/profoodworld.com/config/identity-x.js
+++ b/sites/profoodworld.com/config/identity-x.js
@@ -2,4 +2,7 @@ const configureIdentityX = require('@pmmi-media-group/package-global/config/iden
 
 module.exports = configureIdentityX({
   appId: process.env.IDENTITYX_APP_ID || '5e28a4ba58e67b867055ae4c',
+  gtmUserFields: {
+    primary_business: '62979a481f9729aafe3288cd',
+  },
 });