diff --git a/api/src/pcapi/core/offerers/api.py b/api/src/pcapi/core/offerers/api.py
index ffac8109616..5ade4024115 100644
--- a/api/src/pcapi/core/offerers/api.py
+++ b/api/src/pcapi/core/offerers/api.py
@@ -56,6 +56,7 @@
 from pcapi.models import db
 from pcapi.models import feature
 from pcapi.models import pc_object
+from pcapi.models.feature import FeatureToggle
 from pcapi.models.validation_status_mixin import ValidationStatus
 from pcapi.repository import is_managed_transaction
 from pcapi.repository import mark_transaction_as_invalid
@@ -507,6 +508,8 @@ def create_venue(venue_data: venues_serialize.PostVenueBodyModel, author: users_
 
     if venue.siret:
         link_venue_to_pricing_point(venue, pricing_point_id=venue.id)
+    if FeatureToggle.WIP_IS_OPEN_TO_PUBLIC.is_active() and (venue.siret or venue.isOpenToPublic):
+        venue.isPermanent = True
 
     on_commit(
         functools.partial(search.async_index_venue_ids, [venue.id], reason=search.IndexationReason.VENUE_CREATION)
diff --git a/api/src/pcapi/core/providers/api.py b/api/src/pcapi/core/providers/api.py
index 6c66687cdf8..f9841f3fc0a 100644
--- a/api/src/pcapi/core/providers/api.py
+++ b/api/src/pcapi/core/providers/api.py
@@ -16,6 +16,7 @@
 import pcapi.core.providers.repository as providers_repository
 from pcapi.core.users import models as users_models
 from pcapi.models import db
+from pcapi.models.feature import FeatureToggle
 from pcapi.repository import on_commit
 from pcapi.repository import repository
 from pcapi.routes.serialization.venue_provider_serialize import PostVenueProviderBody
@@ -66,6 +67,7 @@ def create_venue_provider(
             offerers_models.VenueTypeCode.MOVIE,
         )
         and not venue.isPermanent
+        and not FeatureToggle.WIP_IS_OPEN_TO_PUBLIC.is_active()
     ):
         venue.isPermanent = True
         db.session.add(venue)
diff --git a/api/tests/core/offerers/test_api.py b/api/tests/core/offerers/test_api.py
index 5f32ae2aefe..8eb4b212023 100644
--- a/api/tests/core/offerers/test_api.py
+++ b/api/tests/core/offerers/test_api.py
@@ -127,6 +127,53 @@ def test_basics(self):
         assert action.offerer is None
         assert action.venue == venue
 
+    @pytest.mark.features(WIP_IS_OPEN_TO_PUBLIC=True)
+    def test_venue_is_permanent_when_created_with_siret(self):
+        user_offerer = offerers_factories.UserOffererFactory()
+        data = venues_serialize.PostVenueBodyModel(**self.base_data(user_offerer.offerer))
+        offerers_api.create_venue(data, user_offerer.user)
+
+        venue = offerers_models.Venue.query.one()
+        assert venue.isPermanent is True
+
+    @pytest.mark.features(WIP_IS_OPEN_TO_PUBLIC=True)
+    def test_venue_is_permanent_when_created_open_to_public(self):
+        user_offerer = offerers_factories.UserOffererFactory()
+        init_data = self.base_data(user_offerer.offerer) | {
+            "siret": None,
+            "comment": "no siret",
+            "isOpenToPublic": True,
+        }
+        data = venues_serialize.PostVenueBodyModel(**init_data)
+        offerers_api.create_venue(data, user_offerer.user)
+
+        venue = offerers_models.Venue.query.one()
+        assert venue.isPermanent is True
+
+    @pytest.mark.features(WIP_IS_OPEN_TO_PUBLIC=True)
+    def test_venue_is_permanent_when_created_with_siret_and_open_to_public(self):
+        user_offerer = offerers_factories.UserOffererFactory()
+        init_data = self.base_data(user_offerer.offerer) | {"isOpenToPublic": True}
+        data = venues_serialize.PostVenueBodyModel(**init_data)
+        offerers_api.create_venue(data, user_offerer.user)
+
+        venue = offerers_models.Venue.query.one()
+        assert venue.isPermanent is True
+
+    @pytest.mark.features(WIP_IS_OPEN_TO_PUBLIC=True)
+    def test_venue_is_not_permanent_when_created_without_siret_nor_is_open_to_public(self):
+        user_offerer = offerers_factories.UserOffererFactory()
+        init_data = self.base_data(user_offerer.offerer) | {
+            "siret": None,
+            "comment": "no siret",
+            "isOpenToPublic": False,
+        }
+        data = venues_serialize.PostVenueBodyModel(**init_data)
+        offerers_api.create_venue(data, user_offerer.user)
+
+        venue = offerers_models.Venue.query.one()
+        assert venue.isPermanent is False
+
     def test_venue_with_no_siret_has_no_pricing_point(self):
         user_offerer = offerers_factories.UserOffererFactory()
         data = self.base_data(user_offerer.offerer) | {"siret": None, "comment": "no siret"}
diff --git a/api/tests/core/providers/test_api.py b/api/tests/core/providers/test_api.py
index a3803ba898c..025f6f49cd0 100644
--- a/api/tests/core/providers/test_api.py
+++ b/api/tests/core/providers/test_api.py
@@ -78,6 +78,27 @@ def test_permanent_venue_marking(
                 reason=search.IndexationReason.VENUE_PROVIDER_CREATION,
             )
 
+    @pytest.mark.features(WIP_IS_OPEN_TO_PUBLIC=True)
+    @pytest.mark.parametrize(
+        "venue_type",
+        (
+            offerers_models.VenueTypeCode.BOOKSTORE,
+            offerers_models.VenueTypeCode.MOVIE,
+            offerers_models.VenueTypeCode.DIGITAL,
+        ),
+    )
+    def test_permanent_venue_marking_ff_wip_is_open_to_public_activated(self, venue_type):
+        venue = offerers_factories.VenueFactory(venueTypeCode=venue_type, isPermanent=False)
+        provider = providers_factories.ProviderFactory(
+            enabledForPro=True,
+            isActive=True,
+            localClass=None,
+        )
+        author = users_factories.UserFactory()
+        api.create_venue_provider(provider.id, venue.id, current_user=author)
+
+        assert venue.isPermanent is False
+
 
 def create_product(ean, **kwargs):
     return offers_factories.ProductFactory(