diff --git a/README.md b/README.md
index cc26d79..3a1e1d6 100644
--- a/README.md
+++ b/README.md
@@ -56,6 +56,12 @@ Use npm's [`install` command](https://docs.npmjs.com/cli/install) with an argume
 
 This will install the Grunt Edition into a directory called `node_modules` in `install/location/`.
 
+## Getting started
+
+The Pattern Lab Node - Grunt Edition ships with a [base experience](https://github.com/pattern-lab/starterkit-mustache-base) which serves as clean place to start from scratch with Pattern Lab. But if you want to get rolling with a starterkit of your own, or use the [demo starterkit](https://github.com/pattern-lab/starterkit-mustache-demo) like the one on [demo.patternlab.io](http://demo.patternlab.io), you can do so automatically at time of `npm install` by adding your starterkit to the `package.json` file.
+
+You can also [work with starterkits using the command line](https://github.com/pattern-lab/patternlab-node/wiki/Importing-Starterkits).
+
 ## Updating Pattern Lab
 
 To update Pattern Lab please refer to each component's GitHub repository, and the [master instructions for core](https://github.com/pattern-lab/patternlab-node/wiki/Upgrading). The components are listed at the top of the README.