diff --git a/apps/wallet/src/shared/analytics/ampli/index.ts b/apps/wallet/src/shared/analytics/ampli/index.ts
index 7ee9b2b62b694..4717efe4ceddc 100644
--- a/apps/wallet/src/shared/analytics/ampli/index.ts
+++ b/apps/wallet/src/shared/analytics/ampli/index.ts
@@ -139,6 +139,17 @@ export interface ClickedCollectibleCardProperties {
 	objectId: string;
 }
 
+export interface ClickedHideAssetProperties {
+	/**
+	 * The object type of a collectible.
+	 */
+	collectibleType: string;
+	/**
+	 * The ID of an object on Sui.
+	 */
+	objectId: string;
+}
+
 export interface ClickedStakeSuiProperties {
 	/**
 	 * Whether or not the user is already staking some SUI.
@@ -389,6 +400,14 @@ export class ClickedGetStarted implements BaseEvent {
 	event_type = 'clicked get started';
 }
 
+export class ClickedHideAsset implements BaseEvent {
+	event_type = 'clicked hide asset';
+
+	constructor(public event_properties: ClickedHideAssetProperties) {
+		this.event_properties = event_properties;
+	}
+}
+
 export class ClickedImportExistingWallet implements BaseEvent {
 	event_type = 'clicked import existing wallet';
 }
@@ -760,6 +779,23 @@ export class Ampli {
     return this.track(new ClickedGetStarted(), options);
   }
 
+  /**
+   * clicked hide asset
+   *
+   * [View in Tracking Plan](https://data.amplitude.com/mystenlabs/Sui%20Wallet/events/main/latest/clicked%20hide%20asset)
+   *
+   * Event has no description in tracking plan.
+   *
+   * @param properties The event's properties (e.g. collectibleType)
+   * @param options Amplitude event options.
+   */
+  clickedHideAsset(
+    properties: ClickedHideAssetProperties,
+    options?: EventOptions,
+  ) {
+    return this.track(new ClickedHideAsset(properties), options);
+  }
+
   /**
    * clicked import existing wallet
    *
diff --git a/apps/wallet/src/ui/app/pages/home/nfts/index.tsx b/apps/wallet/src/ui/app/pages/home/nfts/index.tsx
index c3048256dede9..0f3edf260d0d5 100644
--- a/apps/wallet/src/ui/app/pages/home/nfts/index.tsx
+++ b/apps/wallet/src/ui/app/pages/home/nfts/index.tsx
@@ -189,7 +189,10 @@ function NftsPage() {
 											<Button
 												variant="hidden"
 												size="icon"
-												onClick={(event: any) => hideAsset(objectId, event)}
+												onClick={(event: any) => {
+													ampli.clickedHideAsset({ objectId, collectibleType: type! });
+													hideAsset(objectId, event);
+												}}
 												after={<EyeClose16 />}
 											/>
 										</div>