diff --git a/src/Capacity/Loader/Create.php b/src/Capacity/Loader/Create.php
new file mode 100644
index 0000000..a6ff2e0
--- /dev/null
+++ b/src/Capacity/Loader/Create.php
@@ -0,0 +1,47 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Kiboko\Plugin\Akeneo\Capacity\Loader;
+
+use Kiboko\Plugin\Akeneo;
+use PhpParser\Builder;
+use PhpParser\Node;
+use Symfony\Component\ExpressionLanguage\ExpressionLanguage;
+use function Kiboko\Component\SatelliteToolbox\Configuration\compileValueWhenExpression;
+
+final class Create implements Akeneo\Capacity\CapacityInterface
+{
+    private static array $endpoints = [
+        'productMediaFile',
+    ];
+
+    public function __construct(private readonly ExpressionLanguage $interpreter) {}
+
+    public function applies(array $config): bool
+    {
+        return isset($config['type'])
+            && \in_array($config['type'], self::$endpoints)
+            && isset($config['method'])
+            && 'create' === $config['method'];
+    }
+
+    public function getBuilder(array $config): Builder
+    {
+        $builder = (new Akeneo\Builder\Capacity\Loader\Upsert())
+            ->withEndpoint(endpoint: new Node\Identifier(sprintf('get%sApi', ucfirst((string) $config['type']))))
+            ->withCode(code: compileValueWhenExpression($this->interpreter, $config['code'], 'line'))
+            ->withData(line: new Node\Expr\Variable('line'))
+        ;
+
+        if (\array_key_exists('reference_entity', $config)) {
+            $builder->withReferenceEntity(referenceEntity: new Node\Scalar\String_($config['reference_entity']));
+        }
+
+        if (\array_key_exists('reference_entity_attribute', $config)) {
+            $builder->withReferenceEntityAttribute(referenceEntityAttribute: compileValueWhenExpression($this->interpreter, $config['reference_entity_attribute'], 'line'));
+        }
+
+        return $builder;
+    }
+}
diff --git a/src/Factory/Loader.php b/src/Factory/Loader.php
index 28c4a6c..a6ee94c 100644
--- a/src/Factory/Loader.php
+++ b/src/Factory/Loader.php
@@ -25,6 +25,7 @@ public function __construct(
         $this->configuration = new Akeneo\Configuration\Loader();
         $this->capacities = [
             new Akeneo\Capacity\Loader\Upsert($this->interpreter),
+            new Akeneo\Capacity\Loader\Create($this->interpreter),
             new Akeneo\Capacity\Loader\UpsertList(),
         ];
     }