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overview.dashboard.lookml
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overview.dashboard.lookml
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- dashboard: overview
title: Overview
layout: grid
rows:
- elements: [total_impressions, total_actions, total_spend]
height: 150
- elements: [spend_actions_impressions]
height: 400
- elements: [campaign_performance]
height: 400
- elements: [campaign_value]
height: 400
- elements: [campaign_delivery]
height: 400
- elements: [actions_by_country]
height: 400
- elements: [campaign_performance_and_clicks]
height: 400
- elements: [actions_by_type, avg_frequency_by_objective]
height: 400
- elements: [campaign_engagement]
height: 400
filters:
- name: campaign_name
type: string_filter
- name: date_start
type: date_filter
elements:
- name: total_impressions
title: Total impressions
type: single_value
model: facebook
explore: ad_insights
measures: [ad_insights.total_impressions]
sorts: [ad_insights.total_impressions desc]
limit: 5000
show_single_value_title: true
show_comparison: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: total_actions
title: Total actions
type: single_value
model: facebook
explore: ad_insights
measures: [ad_insights.total_actions]
sorts: [ad_insights.total_actions desc]
limit: 5000
show_single_value_title: true
show_comparison: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: total_spend
title: Total spend
type: single_value
model: facebook
explore: ad_insights
measures: [ad_insights.total_spend]
sorts: [ad_insights.total_spend desc]
limit: 5000
show_single_value_title: true
show_comparison: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: spend_actions_impressions
title: Spend, actions, and impressions over time
type: looker_line
model: facebook
explore: ad_insights
dimensions: [ad_insights.date_start_month]
measures: [ad_insights.total_spend, ad_insights.total_actions,
ad_insights.total_impressions]
sorts: [ad_insights.date_start_month desc]
limit: 5000
stacking: ''
colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
show_view_names: true
limit_displayed_rows: false
y_axis_combined: false
show_y_axis_labels: true
show_y_axis_ticks: false
y_axis_tick_density: default
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: none
interpolation: linear
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: campaign_performance
title: Campaign performance
type: table
model: facebook
explore: ad_insights
dimensions: [campaigns.name, adsets.end_date, adsets.effective_status,
campaigns.objective]
measures: [ad_insights.total_actions, ad_insights.total_clicks,
ad_insights.total_reach, ad_insights.total_spend]
dynamic_fields:
- table_calculation: cost_per_action
label: cost_per_action
expression: ${ad_insights.total_spend} / ${ad_insights.total_actions}
sorts: [campaigns.name]
limit: 5000
show_view_names: false
show_row_numbers: true
truncate_column_names: false
table_theme: editable
limit_displayed_rows: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: campaign_value
title: Cost per action v. total actions by campaign
type: looker_scatter
model: facebook
explore: ad_insights
dimensions: [campaigns.name]
measures: [ad_insights.total_actions, ad_insights.total_spend]
dynamic_fields:
- table_calculation: cost_per_action
label: Cost per action
expression: ${ad_insights.total_spend} / ${ad_insights.total_actions}
hidden_fields: [ad_insights.total_spend, campaigns.name]
sorts: [cost_per_action desc]
description: 'Evaluate campaign performance by comparing the actions generated to the total spent on the campaign.'
limit: 5000
column_limit: 50
stacking: ''
colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: circle
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: campaign_delivery
title: Campaign delivery
type: table
model: facebook
explore: ad_insights
dimensions: [campaigns.name, adsets.end_date, adsets.effective_status,
campaigns.objective]
measures: [ad_insights.total_reach, ad_insights.avg_frequency,
ad_insights.avg_cpp, ad_insights.avg_cpm, ad_insights.total_impressions]
sorts: [campaigns.name]
limit: 5000
show_view_names: false
show_row_numbers: true
truncate_column_names: false
table_theme: editable
limit_displayed_rows: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: actions_by_country
title: Actions by country
type: looker_geo_choropleth
model: facebook
explore: ad_insights_by_country
dimensions: [ad_insights_by_country.country_iso]
measures: [ad_insights_by_country.total_actions]
sorts: [ad_insights_by_country.total_actions desc]
limit: 5000
map: auto
colors: ['#FFCC00']
show_view_names: true
quantize_colors: false
listen:
campaign_name: ad_insights_by_country.campaign_name
date_start: ad_insights_by_country.date_start_date
- name: campaign_performance_and_clicks
title: Campaign performance and clicks
type: table
model: facebook
explore: ad_insights
dimensions: [campaigns.name, adsets.effective_status, adsets.end_date,
campaigns.objective]
measures: [ad_insights.total_actions, ad_insights.total_reach,
ad_insights.avg_frequency, ad_insights.total_clicks, ad_insights.avg_ctr,
ad_insights.avg_cpc, ad_insights.total_impressions, ad_insights.avg_cpm,
ad_insights.total_inline_link_clicks, ad_insights.avg_inline_link_click_ctr,
ad_insights.avg_cost_per_inline_link_click, ad_insights.total_spend]
sorts: [ad_insights.total_actions desc]
limit: 5000
show_view_names: false
show_row_numbers: true
truncate_column_names: false
table_theme: editable
limit_displayed_rows: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: actions_by_type
title: Actions by type
type: looker_pie
model: facebook
explore: ad_action_insights
dimensions: [ad_action_insights.action_type]
measures: [ad_action_insights.total_actions]
sorts: [ad_action_insights.total_actions desc]
limit: 5000
colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
value_labels: legend
show_view_names: true
listen:
campaign_name: ad_action_insights.campaign_name
date_start: ad_action_insights.date_start_date
- name: avg_frequency_by_objective
title: Average frequency by objective
type: looker_column
model: facebook
explore: ad_insights
dimensions: [campaigns.objective]
measures: [ad_insights.avg_frequency]
sorts: [ad_insights.avg_frequency desc]
limit: 5000
stacking: ''
colors: ['#FFCC00', '#1E2023', '#3399CC', '#CC3399', '#66CC66', '#999999', '#FF4E00', '#A2ECBA', '#9932CC', '#0000CD']
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_labels: false
listen:
campaign_name: ad_insights.campaign_name
date_start: ad_insights.date_start_date
- name: campaign_engagement
title: Campaign engagement
type: table
model: facebook
explore: ad_action_insights
dimensions: [campaigns.name, adsets.effective_status, adsets.end_date,
campaigns.objective]
measures: [ad_action_insights.post_likes, ad_action_insights.post_comments,
ad_action_insights.link_clicks, ad_action_insights.page_likes,
ad_action_insights.post_shares]
sorts: [campaigns.name]
limit: 5000
show_view_names: false
show_row_numbers: true
truncate_column_names: false
table_theme: editable
limit_displayed_rows: false
listen:
campaign_name: ad_action_insights.campaign_name
date_start: ad_action_insights.date_start_date