diff --git a/lib/plausible_web/templates/email/create_site_email.html.heex b/lib/plausible_web/templates/email/create_site_email.html.heex
index 92f5c9646694..b17746e23f10 100644
--- a/lib/plausible_web/templates/email/create_site_email.html.heex
+++ b/lib/plausible_web/templates/email/create_site_email.html.heex
@@ -1,5 +1,11 @@
-You've activated your free 30-day trial of Plausible, a simple and privacy-friendly website analytics tool.
+You've activated
+<%= if Plausible.ee?() do %>
+  your free 30-day trial of
+<% end %>
+<%= Plausible.product_name() %>, a simple and privacy-friendly website analytics tool.
 <br /><br />
 <a href={"#{plausible_url()}/sites/new"}>Click here</a>
 to add your website URL, your timezone and install our one-line JavaScript snippet to start collecting visitor statistics.
-<br /><br /> Do reply back to this email if you have any questions or need some guidance.
+<%= if Plausible.ee?() do %>
+  <br /><br />Do reply back to this email if you have any questions or need some guidance.
+<% end %>
diff --git a/lib/plausible_web/templates/email/site_setup_help_email.html.heex b/lib/plausible_web/templates/email/site_setup_help_email.html.heex
index 8b4ad4e5d9f8..04b4d5d18599 100644
--- a/lib/plausible_web/templates/email/site_setup_help_email.html.heex
+++ b/lib/plausible_web/templates/email/site_setup_help_email.html.heex
@@ -1,4 +1,4 @@
-<%= if Plausible.Teams.on_trial?(@site.team) do %>
+<%= if Plausible.ee?() and Plausible.Teams.on_trial?(@site.team) do %>
   You signed up for a free 30-day trial of Plausible, a simple and privacy-friendly website analytics tool.
   <br /><br />
 <% end %>
@@ -9,4 +9,6 @@ This Plausible script is 45 times smaller than Google Analytics script so you’
 <br /><br /> On WordPress? We have a
 <a href="https://plausible.io/wordpress-analytics-plugin">WordPress plugin</a> that makes the process simpler. We also have
 <a href="https://plausible.io/docs/integration-guides">integration guides</a> for different site builders to help you start counting stats in no time.
-<br /><br /> Do reply back to this email if you have any questions or need some guidance.
+<%= if Plausible.ee?() do %>
+  <br /><br /> Do reply back to this email if you have any questions or need some guidance.
+<% end %>
diff --git a/test/plausible_web/email_test.exs b/test/plausible_web/email_test.exs
index 280664c06bdb..eabbb25a93b0 100644
--- a/test/plausible_web/email_test.exs
+++ b/test/plausible_web/email_test.exs
@@ -283,30 +283,43 @@ defmodule PlausibleWeb.EmailTest do
     end
   end
 
-  describe "site_setup_success" do
+  describe "site setup emails" do
     setup do
       trial_user = new_user(trial_expiry_date: Date.add(Date.utc_today(), 100))
       site = new_site(owner: trial_user)
-      email = PlausibleWeb.Email.site_setup_success(trial_user, team_of(trial_user), site)
-      {:ok, email: email}
+
+      emails = [
+        PlausibleWeb.Email.create_site_email(trial_user),
+        PlausibleWeb.Email.site_setup_help(trial_user, site),
+        PlausibleWeb.Email.site_setup_success(trial_user, site.team, site)
+      ]
+
+      {:ok, emails: emails}
     end
 
-    @tag :ee_only
-    test "renders 'trial' and 'reply' blocks", %{email: email} do
-      assert email.html_body =~
-               "You're on a 30-day free trial with no obligations so do take your time to explore Plausible."
+    @trial_message "trial"
+    @reply_message "reply back"
 
-      assert email.html_body =~
-               "Do reply back to this email if you have any questions. We're here to help."
+    @tag :ee_only
+    test "has 'trial' and 'reply' blocks, correct product name", %{emails: emails} do
+      for email <- emails do
+        assert email.html_body =~ @trial_message
+        assert email.html_body =~ @reply_message
+        refute email.html_body =~ "Plausible CE"
+      end
+
+      assert Enum.any?(emails, fn email -> email.html_body =~ "Plausible Analytics" end)
     end
 
     @tag :ce_build_only
-    test "does not render 'trial' and 'reply' blocks", %{email: email} do
-      refute email.html_body =~
-               "You're on a 30-day free trial with no obligations so do take your time to explore Plausible."
-
-      refute email.html_body =~
-               "Do reply back to this email if you have any questions. We're here to help."
+    test "no 'trial' or 'reply' blocks, correct product name", %{emails: emails} do
+      for email <- emails do
+        refute email.html_body =~ @trial_message
+        refute email.html_body =~ @reply_message
+        refute email.html_body =~ "Plausible Analytics"
+      end
+
+      assert Enum.any?(emails, fn email -> email.html_body =~ "Plausible CE" end)
     end
   end